The New Release

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The New Release
Industry Retail/DVD rental
Fate Acquired by NCR
Founded 2002
Defunct 2009 (2009)
Headquarters Houston, TX

The New Release was a company that owned and operated DVD rental kiosks. The company was based in Houston and was part of privately held TNR Entertainment Corp. TNR was acquired by NCR in 2009.[1][2] NCR had in 2008 partnered with Blockbuster to establish a channel for kiosk DVD rentals, and TNR's acquisition furthered this aim.[3] NCR's DVD kiosks were purchased by Redbox in 2012 [4]

TNR was backed by an institutional investor group including Celerity Partners, LP of Los Angeles; Chapton Partners, LP, a Houston family partnership; Laminar Direct Capital, L.P., a member of the D. E. Shaw group of companies and MCG Capital, a leading specialized financial services company and financial advisor [1].

Each of its interactive kiosks held up to 1,000 DVDs, including new releases and classic titles [2]. To rent a movie, consumers swiped their credit card, make their selection and the machine then dispensed the movie(s) [3]. The charge per rental was $1 per day; and keeping a DVD more than 14 days was effectively the same as purchasing the DVD.

The kiosks were located at grocery stores including Albertson's, Dillon’s, Kroger, Publix and others—and promotions included a “Movie Lover’s Survey,” “Movie For a Year” and a “First Movie Free.”

The company also operated kiosks under the name "moviecube," a California company which it acquired.

History[edit]

Founded in 2002, The New Release focused primarily on the grocery channel. The first kiosks were installed in Houston, HEB locations, with later expansion into Dallas, Kroger locations [4]. Acquired by NCR in 2009, its kiosks eventually became the property of Redbox when Redbox acquired all of NCR's DVD rental kiosks in 2012.

Promotions[edit]

The New Release periodically created promotions to entice current consumers and attract new ones. The New Release held a “Movie Lover’s Survey,” where they gave away free movies to the first 500 respondents [5].

The New Release gave away “Movie For a Year” to 45 customers throughout North America [6].

In the past, The New Release produced a “First Movie Free” promotion in many of its locations nationwide [7].

See also[edit]

References[edit]

  1. ^ Dudash, Jeff (2009). "NCR acquires North America’s second largest DVD kiosk operator". NCR. Retrieved 20 October 2013. 
  2. ^ "Company Overview of TNR Entertainment Corp.". Bloomberg Businessweek. Retrieved 20 October 2013. 
  3. ^ Tribbey, Chris (21 April 2009). "Blockbuster Partner NCR Buys Out Kiosk Operator TNR". Home Media Magazine. Retrieved 20 October 2013. 
  4. ^ Fritz, Ben (February 6, 2012). "Redbox agrees to buy NCR/Blockbuster kiosks as revenue surges". Los Angeles Times. Retrieved 20 October 2013.