The Orchard (company)

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The Orchard
Type Private
Industry Music & entertainment
Genre Various
Founded 1997
Headquarters New York, NY, United States
Area served Worldwide
Services Digital distribution, marketing, technology, media encoding, metadata management
Parent Sony Music Entertainment[1]
Website theorchard.com/

The Orchard is an independent music and video distribution, marketing, and sales company that works with independent artists, labels, and other content providers to distribute content to hundreds of digital and mobile outlets around the world, as well as physical retailers in North America and Europe.[2] The company was founded in 1997 by producer Richard Gottehrer[3] and music manager Scott Cohen[4] to foster independence and creativity in the music industry.

Its clients include independent artists and labels such as Daptone Records (representing artists such as Sharon Jones & The Dap-Kings and Charles Bradley), Cleopatra, Barsuk Records and Frenchkiss Records,[5] who recently partnered with The Orchard to create Frenchkiss Label Group in addition to their digital and physical deals with the company.[6]

Some artists have signed individual deals with The Orchard. They include Boyz II Men, who released their latest album of re-recorded classics “Twenty” in 2011,[7] Simply Red[8] and Rhett Miller.[9] Additionally, The Orchard distributes the music of Sesame Workshop[10] and the non-profit cultural catalog of Smithsonian Folkways.[11]

The company also licenses music for use in television, film and advertising. Heineken, Target and Macy’s have used songs from The Orchard’s catalogue in their advertisements; The Black Angels and The Raveonettes were featured on True Blood, Frankie Avalon’s “Venus” was played on Dexter and both the Dum Dum Girls’ “Coming Down”[12] and Kina Grannis’ “The One You Say Goodnight To”[13] were heard on season 5 of Gossip Girl; and songs distributed by The Orchard that have made it into film soundtracks include The Red Army Choir of Alexandrov’s “Soviet National Anthem” in X-Men: First Class,[14] Frankie Avalon’s classic “Swingin’ on a Rainbow” in The Help[15] and Macon Greyson’s “Black Light” in The Wrestler.[16]

The company has offices in New York, London, Barcelona, Berlin, Paris, and other countries around the world, amounting to operations in more than 20 markets around the world.

On March 5, 2012, Billboard reported that IODA and The Orchard were merging, with Sony Music Entertainment serving as a strategic investor in the combined entity. The report suggested that Sony, which already owned 51% of IODA, would accelerate the acquisition of the remainder of the company to complete the deal with the Orchard. The following day, IODA and The Orchard announced an agreement to combine their global digital distribution businesses in a merged company called The Orchard. Sony, which owns 50% of the new venture, has the option to buy the remainder of the merged company at a later date.[17][18]

YouTube users have expressed concerns about The Orchard claiming copyright ownership of music used in user-generated content that may or may not belong to them. According to an article posted on The Daily Rind,[19] if audio is matched to a particular copyright owner via YouTube's content identification system, then one or more links will be placed under the video in order to help promote the copyright owner's music, with the video remaining available. If the claim has been made in error, The Orchard's UGC team will remove it after review.

Contents

Artists Affiliated with The Orchard [edit]

Affiliated Labels [edit]

The Orchard distributes some of the world's leading indie record labels, including the following:

References [edit]

  1. ^ "Manager, Online Marketing & Publicity". March 15, 2013. 
  2. ^ "Entrepreneurial Innovators Series: Richard Gottehrer, The Orchard". American Express OPEN. 
  3. ^ Sisario, Ben (September 13, 2010). "Gone Digital: Music Man Stays in Game". New York Times. 
  4. ^ "Businessweek Profile: Scott Cohen". Businessweek. 
  5. ^ Colletti, Justin. "NYC Indie Labels: Frenchkiss Records". Sonic Scoop. 
  6. ^ "Frenchkiss Records Partners with The Orchard to Form Frenchkiss Label Group". Pinpoint Music. 
  7. ^ Lipshutz, Jason. "Boyz II Men Return With New Songs, Re-Recorded Classics on 'Twenty'". Billboard. 
  8. ^ Rush, Susan. "The Orchard to Distribute Mastertones". Wireless Week. 
  9. ^ Houghton, Bruce. "The Orchard Celebrates 15th Year With Expanded EU Staff & New Signings @ #MIDEM". Hypebot. 
  10. ^ Sisario, Ben (September 13, 2010). "Gone Digital: Music Man Stays in Game". New York Times. 
  11. ^ "Smithsonian Folkways Selects The Orchard As Exclusive Digital Distribution Partner". Goliath. 
  12. ^ "Gossip Girl Music: Season 5: 511: The End of the Affair?". The CW. 
  13. ^ "Gossip Girl Music: Season 5: 515: Crazy, Cupid, Love". The CW. 
  14. ^ "All 8 Songs from the X-Men First Class Soundtrack". Reel Soundtrack. 
  15. ^ "August 29, 2011 - The Help on Top Musically and Critically, Screamin' Jay Does Double Duty on TV". Way Back Attack. 
  16. ^ "Macon Greyson "Black Light" Video". NME. 
  17. ^ Christman, Ed (March 5, 2012). "Orchard, IODA Merging; Sony Music To Invest In New Company". 
  18. ^ Morris, Christopher (March 7, 2012). "Aggregators the Orchard, IODA merge". 
  19. ^ Staff, The Orchard (6 December 2011). "YouTube Copyright Claims". 

External links [edit]
Primary businesses
Technologies and brands
Historical products
Electronics
Sony Music Entertainment
Sony Pictures Entertainment
U.S. networks
International networks
Sony Computer Entertainment
Online distribution platforms
Financial services
Other businesses
Other assets
Joint ventures
Key personnel
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