The Orchard (company)
The Orchard is an independent music and video distribution, marketing, and sales company that works with independent artists, labels, and other content providers to distribute content to hundreds of digital and mobile outlets around the world, as well as physical retailers in North America and Europe.[1] The company was founded in 1997 by producer Richard Gottehrer[2] and music manager Scott Cohen[3] to foster independence and creativity in the music industry.
Its clients include independent artists and labels such as Daptone Records (representing artists such as Sharon Jones & The Dap-Kings and Charles Bradley), Cleopatra, Barsuk Records and Frenchkiss Records,[4] who recently partnered with The Orchard to create Frenchkiss Label Group in addition to their digital and physical deals with the company.[5]
Some artists have signed individual deals with The Orchard. They include Boyz II Men, who released their latest album of re-recorded classics “Twenty” in 2011,[6] Simply Red[7] and Rhett Miller.[8] Additionally, The Orchard distributes the music of Sesame Street Workshop[9] and the non-profit cultural catalog of Smithsonian Folkways.[10]
The company also licenses music for use in television, film and advertising. Heineken, Target and Macy’s have used songs from The Orchard’s catalogue in their advertisements; The Black Angels and The Raveonettes were featured on True Blood, Frankie Avalon’s “Venus” was played on Dexter and both the Dum Dum Girls’ “Coming Down”[11] and Kina Grannis’ “The One You Say Goodnight To”[12] were heard on season 5 of Gossip Girl; and songs distributed by The Orchard that have made it into film soundtracks include The Red Army Choir of Alexandrov’s “Soviet National Anthem” in X-Men: First Class,[13] Frankie Avalon’s classic “Swingin’ on a Rainbow” in The Help[14] and Macon Greyson’s “Black Light” in The Wrestler.[15]
The company has offices in New York, London, Barcelona, Berlin, Paris, and other countries around the world, amounting to operations in more than 20 markets around the world.
[edit] Artists
- Guided by Voices
- The Antlers
- Bassic
- The Black Angels
- Boyz II Men
- Charles Bradley
- Diego El Cigala
- The Cinematics
- Hollie Cook
- The Drums
- Default
- Factory 81
- Elena Gheorghe
- Kina Grannis
- Sharon Jones & The Dap Kings
- Rhett Miller
- Wynton Marsalis
- The Raveonettes
- Royce da 5'9"
- Scoundrels
- Sevendust
- Nancy Sinatra
- Esperanza Spalding
- Butch Walker
[edit] References
- ^ "Entrepreneurial Innovators Series: Richard Gottehrer, The Orchard". American Express OPEN. http://www.openforum.com/videos/entrepreneurial-innovators-series-richard-gottehrer-the-orchard.
- ^ Sisario, Ben. "Gone Digital: Music Man Stays in Game". New York Times. http://www.nytimes.com/2010/09/14/arts/music/14gottehrer.html?.
- ^ "Businessweek Profile: Scott Cohen". Businessweek. http://investing.businessweek.com/research/stocks/private/person.asp?personId=8263270&privcapId=7621103&previousCapId=7621103&previousTitle=The%20Orchard%20Enterprises,%20Inc..
- ^ Colletti, Justin. "NYC Indie Labels: Frenchkiss Records". Sonic Scoop. http://www.sonicscoop.com/2012/01/26/nyc-indie-labels-frenchkiss-records/.
- ^ "Frenchkiss Records Partners with The Orchard to Form Frenchkiss Label Group". Pinpoint Music. http://www.pinpointmusic.com/frenchkiss-records-partners-with-the-orchard-to-form-frenchkiss-label-group/.
- ^ Lipshutz, Jason. "Boyz II Men Return With New Songs, Re-Recorded Classics on 'Twenty'". Billboard. http://www.billboard.com/news/boyz-ii-men-return-with-new-songs-re-recorded-1005434762.story#/news/boyz-ii-men-return-with-new-songs-re-recorded-1005434762.story%7C.
- ^ Rush, Susan. "The Orchard to Distribute Mastertones". Wireless Week. http://www.wirelessweek.com/Archives/2005/12/The-Orchard-to-Distribute-Mastertones/.
- ^ Houghton, Bruce. "The Orchard Celebrates 15th Year With Expanded EU Staff & New Signings @ #MIDEM". Hypebot. http://www.hypebot.com/hypebot/2012/01/the-orchard-celebrates-15th-year-with-expanded-eu-staff-new-signings-midem.html.
- ^ Sisario, Ben. "Gone Digital: Music Man Stays in Game". New York Times. http://www.nytimes.com/2010/09/14/arts/music/14gottehrer.html.
- ^ "Smithsonian Folkways Selects The Orchard As Exclusive Digital Distribution Partner". Goliath. http://goliath.ecnext.com/coms2/gi_0199-5560147/Smithsonian-Folkways-Selects-The-Orchard.html.
- ^ "Gossip Girl Music: Season 5: 511: The End of the Affair?". The CW. http://www.cwtv.com/music/gossip-girl/season-5/episode-511.
- ^ "Gossip Girl Music: Season 5: 515: Crazy, Cupid, Love". The CW. http://www.cwtv.com/music/gossip-girl/season-5/episode-515.
- ^ "All 8 Songs from the X-Men First Class Soundtrack". Reel Soundtrack. http://reelsoundtrack.wordpress.com/2011/06/11/x-men-first-class-soundtrack/.
- ^ "August 29, 2011 - The Help on Top Musically and Critically, Screamin' Jay Does Double Duty on TV". Way Back Attack. http://www.waybackattack.com/wayback2011-03.html.
- ^ "Macon Greyson "Black Light" Video". NME. http://www.nme.com/nme-video/youtube/id/FnP9_9_gVig/search/Macon%20Greyson.
[edit] External links
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