The Penguins of Madagascar
|The Penguins of Madagascar|
|Country of origin||United States|
|No. of seasons||3|
|No. of episodes||144 (aired), 5 (unaired) (List of episodes)|
|Running time||Approx. 11 minutes (11-minute episodes; 7 specials)|
|First shown in||United States|
|Original run||November 29, 2008– present|
The Penguins of Madagascar is an American CGI animated television series airing on Nickelodeon. It stars nine characters from the DreamWorks Animation animated film Madagascar: The penguins Skipper (Tom McGrath), Rico (John DiMaggio), Kowalski (Jeff Bennett), and Private (James Patrick Stuart); the lemurs King Julien (Danny Jacobs), Maurice (Kevin Michael Richardson), and Mort (Andy Richter); and Mason (Conrad Vernon) and Phil the chimpanzees. Characters new to the series include Marlene the otter (Nicole Sullivan) and a zookeeper named Alice (Mary Scheer). It is the first Nicktoon produced with DreamWorks Animation.
The pilot episode, "Gone in a Flash", aired as part of "Superstuffed Nicktoons Weekend" on November 29, 2008, and The Penguins of Madagascar became a regular series on March 28, 2009. The series premiere drew 6.1 million viewers, setting a new record as the most-watched premiere.
Although the series occasionally alludes to the rest of the franchise, The Penguins of Madagascar does not take place at a precise time within it. McGrath, who is also the co-creator of the film characters, has said that the series takes place "not specifically before or after the movie, I just wanted them all back at the zoo. I think of it as taking place in a parallel universe."
The show finished 2010 as the number two animated program on television among kids age 2–11 and in basic cable total viewers.
The Penguins of Madagascar is a spin-off of the Madagascar films. The series follows the adventures of four penguins: Skipper, Rico, Kowalski, and Private, who perform various paramilitary-like missions to protect their home in the Central Park Zoo. The penguins often have to deal with problems caused, or made worse, by King Julien XIII (a ring-tailed lemur), Maurice (an aye-aye), and Mort (a mouse lemur).
The Penguins of Madagascar features the four penguin characters from the Madagascar franchise, as well as the two chimpanzees and the three lemurs. Characters new to the franchise include Marlene the otter and Alice the zookeeper, among others. In addition, Tom McGrath, John DiMaggio and Andy Richter reprise their roles as Skipper, Rico, and Mort, respectively.
All four of the penguin characters are designed differently in the cartoon than they are in the movie to make them more unique and easier to tell apart. Skipper's head is flatter in the series, Rico has an unexplained scar over his mouth, a double chin, and a feathery Mohawk, Kowalski is taller, and Private is shorter, younger, and rounder. Their personalities and abilities were also exaggerated. The texture of the characters was also changed to be better suited for television work.
- Skipper (voiced by Tom McGrath) - Skipper is the leader of the penguins. He devises tactics and gives orders. Calculating and nearly unflappable, Skipper's raving paranoia and tendency to view even the most ordinary activities as a military operation, combined with his experience in covert ops, has driven him to prepare for nearly any situation, no matter how bizarre or unlikely. It is revealed in the episode "Needle Point" that Skipper is afraid of needles.
- Rico (voiced by John DiMaggio) - Rico is the team's weapons and explosives specialist, who mainly communicates through grunts and squeals, but sometimes he can speak rather normally. Slightly unhinged, Rico swallows useful tools, such as dynamite, and regurgitates them when needed, to the point of regularly regurgitating objects that appear to be too large for him to have swallowed in the first place. He has been referred to as a psychopath in several episodes. He is shown in some episodes to be in a relationship with a beautiful, female doll called Mrs. Perky.
- Kowalski (voiced by Jeff Bennett) - Kowalski acts as the group strategist and gadgeteer. Kowalski is a brilliant inventor, but he cannot read (although he does carry around a clipboard upon which he records drawings of their plans). He also tends to over-analyze situations and has created many amazing devices which have put the team in danger. It is revealed in the episode Needle Point that he is afraid of going to the dentist.
- Private (voiced by James Patrick Stuart) - Private is the emotionally sensitive rookie of the group. Though younger and less experienced than the other penguins, he is the most down to earth; Private tends to offer simpler, more commonsense solutions in response to Skipper and Kowalski's complex strategies (although he also shows an unusual interest in unicorns on occasion). Private speaks with a middle-class British accent (as opposed to American voices for Skipper and Kowalski), much in the spirit of English-soldier characters in popular World War II films.
- King Julien XIII (voiced by Danny Jacobs) - Normally shortened to King Julien, King Julien XIII is a fun loving, narcissistic ring-tailed lemur. The King of the Lemurs is a comically conceited character who has little regard for others, even his subjects. He has a tendency to use malapropisms and misinterpret figures of speech. King Julien considers himself to be king over all animals he encounters, but is oblivious to their dislike of him. He is very lazy to the point where he will not offer assistance to ensure his own safety. He is also very proud of his bottom, which he refers to as "The Royal Booty".
- Maurice (voiced by Kevin Michael Richardson) - Maurice is an aye-aye who is one of King Julien's subjects. Maurice accepts his life as a servant, but he often shows disdain towards King Julien and his inconsiderate attitude. He seems to be aware of human activities and inventions, even though he has spent most of his life away from human civilization.
- Mort (voiced by Andy Richter) - Mort is an excitable, dimwitted, accident-prone mouse lemur. Unlike Maurice, Mort is fiercely devoted to Julien, even displaying an obsession with the lemur king's feet. King Julien, however, treats him with contempt. He is considered to be the cutest animal in the zoo, which upsets Private. Mort is occasionally enlisted to help the Penguins due to his small size or cuteness.
- Mason (voiced by Conrad Vernon) and Phil - Mason and Phil are two intelligent chimpanzees. Mason can speak and is very civilized and refined. Phil is mute but is the only animal in the zoo that can read. Phil is often asked to read something, and then he communicates the message to Mason through sign language which is interpreted by Mason. Different episodes indicate that they are highly intelligent, but they are not openly aware of this themselves. Phil is considered for involvement with a space exploration program.
- Marlene (voiced by Nicole Sullivan) - Marlene is a female otter who was transferred to the Central Park Zoo from the Monterey Bay Aquarium. She is close friends with Skipper and sometimes tags along on his missions, but she is often a neutral character who does not take sides between the penguins and the lemurs. By being a levelheaded, feminine voice of reason, she is a counterpoint to Skipper's masculine, covert-ops character. Since she was born in captivity, once she sets out of the confines of the zoo, she goes wild as she cannot cope with the lack of boundaries. Later after Kowalski separated her wild side, she becomes afraid as her feral side roams over the city. The penguins later put the two Marlenes back together and Marlene is able to control her wild side. The sign outside of her enclosure describes her as a "Chinese Otter", but there are no other clues or information to support this.
- Roger (voiced by Richard Kind) - Roger is the penguins' alligator friend who lives in the sewer. They meet him in the episode "Haunted Habitat" when Skipper and Marlene go to investigate in the sewer under Marlene's habitat because of a strange sound. Roger tells the penguins that he is from Florida. He appears again in "Roger Dodger" when the sewer rats terrorize him and in "Gator Watch" when he wants a new home, eventually being captured and sent to the zoo.
- Max / "Moon-cat" (voiced by Wayne Knight) - Max is the penguins' stray cat friend. He first meets the four penguins in the episode "Launchtime" when the penguins end up on a rooftop across the street from the zoo instead of on the moon. At first, the penguins thought he was a "moon-cat" but at the end they figure out he was a stray cat, but they still refer to Max as "Moon-cat" out of habit. Max is skinny and hopes to catch a bird in his life. He at first wanted to eat the penguins, but was so touched when they gave him a can of fish that he became their friend instead. He appeared again in "Cat's Cradle", in which he tried to hide from Officer X from Animal Control.
- Joey (voiced by James Patrick Stuart in an Australian accent) is an anti-social kangaroo with a passion for boxing. He is extremely possessive of his habitat. Most of his comments refer to physically hurting the subject of discussion.
- Bada and Bing (voiced by John DiMaggio and Kevin Michael Richardson) - Bada and Bing are two gorillas who enjoy fighting. They once beat up Mort, which led to Mort growing after he was thrown into Kowalski's latest invention, and they then got beat up by Mort to get a mango. Julien once gave them lots of bananas but it is possible that they beat him up due to him giving too much to them. They are occasionally used as bodyguards to various characters, specifically anyone claiming to be the king. Some episodes suggest that the Penguins are afraid of the gorillas due to their power, but these are outnumbered by episodes in which the Penguins easily beat them, typically without provocation. They also tend to play up the stereotype of Italian-American mobsters.
- Fred (voiced by Fred Stoller) - Fred is a squirrel that takes everything said literally and has a slow monotone speech pattern. Fred lives in a park near the zoo. He dated Marlene in "Otter Things Have Happened", but she broke up with him. He does not get excited about much, and consistently seems unhappy.
- Burt (voiced by John DiMaggio) - Burt is an Indian elephant who was just one of the extra animals during the beginning of the series, but then he evolved into a character later on and even got a central episode in "An Elephant Never Forgets". He is shown to be obsessed with peanuts.
- Manfredi and Johnson - Manfredi and Johnson are two unseen recruits, referenced mainly by Skipper, who have suffered horrible, seemingly fatal ("You know, one up there and one down there!" –Skipper) events in a number of previous penguin missions. Their "fates" have included having been attacked by "flying piranhas", their remains later ladled into their graves with a teaspoon; having been short one escape tunnel, their remains later sent back in a manila envelope, coincidentally from Manila; having mistook the "business end" of a beluga for an escape tunnel, resulting in them not being able to speak for months; having fallen for the "exploding elephant foot trick"; a Chinese lantern and six bottles of rocket fuel for a talent show; having lost their hearts, a lung, and 15 feet of intestine when they fell in love with two Chinstrap sisters; and being apparently literally smothered when a message informing the others to smother them with affection was misinterpreted. The two make a brief appearance—alive—in the episode "The Penguin Who Loved Me". "Manfredi" and "Johnson" are also the names of the two American POWs killed while trying to escape the German prison camp in the 1953 movie Stalag 17.
- Eggy (voiced by Tara Strong) - Eggy is a duckling who the penguins once "egg-sitted" in "Paternal Egg-Stinct". In the episode "Hard Boiled Eggy", the penguins learn that because they influenced him while inside the egg, Eggy had all their commando strengths combined. At the end of the episode, Julien teaches Eggy how to dance and Eggy finds such better than trying to be a penguin.
- Alice (voiced by Mary Scheer) - Alice is a surly zookeeper, who regularly expresses disinterest in her job. Though another worker can sometimes be heard on her walkie-talkie, and seen working around the zoo, his face is never seen.
- The Vesuvius Twins (voiced by Atticus Shaffer) - The Vesuvius Twins are two schoolboys from a very wealthy family. They are disliked by all of the animals of the zoo because of how nasty they are. Even though they are repeatedly banned from going near the animals, they usually get around the ban because of their parent's wealth, e.g. purchasing all of the tickets for an event at the zoo. Private often encourages others to show kindness to the boys, choosing to believe that they are secretly good.
- Dr. Blowhole (voiced by Neil Patrick Harris) - Dr. Blowhole is Skipper's archenemy. He is an evil bottlenose dolphin scientist and supervillain, who has red lobsters as minions. He was mentioned in the episodes "Eclipsed" and "Roomies", but he makes a full appearance in the special "Dr. Blowhole's Revenge". Doctor Blowhole makes another full appearance in "The Return of the Revenge of Doctor Blowhole", where he uses his "Mind Jacker" and "Diaboligizer" to take over Central Park Zoo, but transforms Julian's Mp3 player into a giant "music monster". In "The Penguin Who Loved Me" (a sequel episode to "The Return of the Revenge of Doctor Blowhole"), having had his memory erased by his own Mind Jacker, Blowhole remembers himself as Flippy, "Seaville's second most popular performer". He recalls nothing of the penguins or his evil self. In this episode, his real name is revealed to be Francis, and he has a sister named Doris. Blowhole rides on a Segway-type vehicle as his means of transportation on land. Four running gags are that his skin is "surprisingly pleasant to the touch", that he constantly mispronounces "penguins" as "peng-u-ins", that he calls the penguins "flightless", and that he constantly rubs in the fact that he has far more superior technology than the penguins do.
- Hans (voiced by John DiMaggio) - Hans is a devious puffin with a past history with Skipper that involves a mission in Denmark that somehow resulted in Skipper being declared Public Enemy Number One in the country in question. During "Huffin & Puffin", he appeared in New York, initially apparently wanting to make peace with Skipper, before his true agenda was revealed to be his attempt to take control of the Penguins' lair for revenge. With Skipper having infiltrated the lair and defeated Hans, he was then shipped to the Hoboken Zoo. He appeared in "The Return of the Revenge of Doctor Blowhole", working with Doctor Blowhole as part of a plan to take Skipper's memories.
- The Rat King (voiced by Diedrich Bader) - The Rat King is a genetically enhanced, muscular lab rat who resides in the sewers. He constantly torments the penguins and never learns his lesson when he is defeated each time, although his raw strength often requires them to resort to less direct measures to defeat him. He even tries to take over their home, but is beaten by King Julien in an ice hockey game.
- Officer X (voiced by Cedric Yarbrough) - Officer X is an animal control officer. He is obsessed with catching stray animals. He has a stronger grudge against the penguins than Alice. His first appearance is when he is searching for Max and the second appearance is when he was tracking down the penguins when they escaped the zoo. He is a very strong man and can take down even the strongest of animals, like Joey the Kangaroo. Officer X is very cocky and seems to have hunted many other animals before. In his second appearance he was arrested for going on a rampage after losing the penguins. He was an exterminator hired to remove cockroaches that Rico had befriended in "Stop Bugging Me" and a temporary zookeeper when Alice went on vacation in "The Officer X Factor". In the episode "A Kipper for Skipper" he is shown to be a fishmonger and manages to capture Kowalski, Private and Rico. But as in the other times they manage to escape, even though he was close to catch Kowalski in his obsession. And again he gets in trouble with the law.
- Savio (voiced by Nestor Carbonell)- is an enormous, sly and powerful boa constrictor, and one of the penguins most dangerous enemies. He enjoys eating small mammals. Savio appears in the episodes "The Big Squeeze" and "All Tied Up With A Boa". He also appears in "The Hoboken Surprise" and "The Terror of Madagascar".
In mid 2006, Nickelodeon and DreamWorks Animation announced that they would collaborate to create a Nicktoon based on the Madagascar films. The new series would star the penguins from the film series. Nothing was confirmed on what the series would be about until November 2007.
At first, in November 2007, Nickelodeon advertised a sneak peek of three new Nicktoons coming to Nickelodeon, The Mighty B!, Making Fiends, and The Penguins of Madagascar all on November 25, 2007, as part of Superstuffed Nicktoons Weekend. Then, in December 2007, Nickelodeon advertised many events that were going to premiere in 2008 (The Mighty B!, Fairly OddBaby, The Penguins of Madagascar, KCA 2008, Sidekicks, and "Pest of the West"). Since then, The Penguins of Madagascar was delayed at least twice in 2008, and saw a debut in March 2009, most likely due to Madagascar: Escape 2 Africa being delayed to November 7, 2008. On November 28, 2008, Nickelodeon aired an episode from the series as a sneak peek. The Double DVD Pack of Madagascar: Escape 2 Africa includes an early preview of the show.
Some of the voice actors who voiced the characters in the films were unable to reprise their roles for the series. Chris Miller, who had voiced Kowalski, was replaced by Jeff Bennett, while Christopher Knights was replaced by James Patrick Stuart for the voice of Private. Danny Jacobs took over from Sacha Baron Cohen as the voice of King Julien, and Cedric the Entertainer's character, Maurice, is now voiced by Kevin Michael Richardson. Tom McGrath, John DiMaggio, Andy Richter and Conrad Vernon reprised their roles of Skipper, Rico, Mort and Mason for the TV series, respectively. Other characters are voiced by the same actors who had voiced them in the films, while some characters, like Marlene and Alice the zookeeper, are new characters created especially for the series.
After some delays of the series to air, The Penguins of Madagascar debuted on Nickelodeon in 2009. The series is produced at the Nickelodeon Animation Studio in Burbank, California, with animation carried out in India, New Zealand and Taiwan. Both Nickelodeon and DreamWorks Animation were planning on a 26 episode season. The Penguins of Madagascar aired after the 2009 Kids' Choice Awards on March 28, 2009 at 9:30 pm ET/PT.
|Season||Episodes||Originally aired (U.S. dates)|
|Season premiere||Season finale|
|1||48||November 29, 2008||February 15, 2010|
|2||68||March 13, 2010||March 31, 2012|
|3||28||April 16, 2012||N/A|
In addition to episodes that have aired, a number of other episodes have been produced. Some of these were scheduled for broadcast but never aired, while others are yet to be placed on Nickelodeon's U.S. schedule. In the past, some episodes were first released on DVD before being aired on TV. The first such episode was "Popcorn Panic", which was originally released on DVD but eventually aired on May 9, 2009. All the episodes which remain unaired in the US have been aired in other countries, meaning that all episodes have aired.
The Penguins of Madagascar premiered in Australia April 18, 2009 on Nickelodeon Australia. In Canada, the series premiered September 12, 2009 on Nickelodeon Canada and YTV. In Ireland, the series premiered on Nickelodeon Ireland and RTÉ Two on April 12, 2009. The series debuted in New Zealand April 18, 2009 on Nickelodeon (Australia and New Zealand). In the United Kingdom, the series premiered April 12, 2009 on Nickelodeon (UK and Ireland), CITV, and Viva. Nickelodeon aired a "sneak peak" preview of The Penguins of Madagascar in the United States November 29, 2008, and officially launched the series March 28, 2009.[better source needed]
|This section requires expansion with: more critical reception from reliable sources. (April 2009)|
Mary McNamara of the Los Angeles Times gave The Penguins of Madagascar a favorable review. She said that the show had strong comedic timing and action scenes, saying that it recalled both Wile E. Coyote cartoons and 1940s gangster movies. Tim Goodman's review in the San Francisco Chronicle is also favorable. He said that he considered the penguins and Julien as having the most comedic potential from the movies, with his review focusing on the voice actors' comedic timing, and said that the show also contained several jokes which would make it appealing to adults.
Brian Lowry of Variety described the show as "loud, exuberant and colorful" and praised its animation quality, but he did not think that it was funny and said that the show seemed more like a "merchandising bonanza".
Awards and recognition
|2009||Artios Awards||Outstanding Achievement in Casting – Animation TV Programming||Sarah Noonan, Meredith Layne||Nominated|
|BAFTA||International children's programming||Won|
|Golden Reel Awards||Best Sound Editing: Television Animation||Episode: "Gone in a Flash"||Nominated|
|2010||Annie Awards||Best Animated Television Production for Children||Won|
|Directing in a Television Production||Bret Haaland (for "Launchtime")||Won|
|BAFTA||International children's programming||Won|
|Daytime Emmy Awards||Outstanding Special Class Animated Program||Bob Schooley, Mark McCorkle, Bret Haaland, Dina Buteyn, Dean Hoff
Tied with SpongeBob SquarePants
|Outstanding Achievement in Music Direction and Composition||Adam Berry||Nominated|
|Outstanding Writing in Animation||Brandon Sawyer, Bill Motz, Bob Roth, Eddie Guzelian, Bob Schooley, Mark McCorkle||Nominated|
|Golden Reel Awards||Best Sound Editing: Television Animation||Episode: "What Goes Around"||Won|
|Kids' Choice Awards||Favorite Cartoon||Nominated|
|2011||Golden Reel Awards||Best Sound Editing: Sound Effects, Foley, Dialogue and ADR Animation in Television||Episode: "The Lost Treasure of the Golden Squirrel"||Won|
|Daytime Emmy Awards||Outstanding Achievement in Music Direction and Composition||Adam Berry||Won|
|Outstanding Achievement in Sound Editing – Live Action and Animation||James Lifton, Paulette Lifton, Dominick Certo, Ian Nyeste, Matt Hall, Lawrence Reyes||Won|
|Outstanding Casting for an Animated Series or Special||Meredith Layne||Won|
|Outstanding Children's Animated Program||Bob Schooley, Mark McCorkle, Bret Haaland, Chris Neuhahn, Dean Hoff, Dina Buteyn||Won|
|Outstanding Direction in an Animated Program||Nick Filippi, Christo Stamboliev, Dave Knott, Lisa Schaffer||Nominated|
|Outstanding Performer in an Animated Program||Danny Jacobs (for "King Julien")||Won|
|Outstanding Performer in an Animated Program||Tom McGrath (for "Skipper")||Nominated|
|Outstanding Writing in Animation||Brandon Sawyer, Bill Motz, Bob Roth||Won|
|Kids' Choice Awards||Favorite Cartoon||Nominated|
|BMI Film/TV Awards||Cable Music||Adam Berry||Won|
|2012||Annie Awards||Best Animated Television Production – Children||Nominated|
|Directing in a Television Production||Steve Loter, Christo Stamboliev, Shaun Cashman, David Knott||Nominated|
|Music in a Television Production||Adam Berry, Bob Schooley, Mark McCorkle||Nominated|
|Voice Acting in a Television Production||Jeff Bennett (for "Kowalski")||Won|
|Editing in Television Production||Ted Machold, Jeff Adams, Doug Tiano, Bob Tomlin||Won|
|Golden Reel Awards||Best Sound Editing: Sound Effects, Foley, Dialogue and ADR Animation in Television||Episode: "The Return of the Revenge of Dr. Blowhole"||Won|
|Daytime Emmy Awards||Outstanding Children's Animated Program||Bret Haaland, Mark McCorkle, Bob Schooley, Nick Filippi, Chris Neuhahn, Ant Ward, Andrew Huebner||Won|
|Outstanding Performer in an Animated Program||Jeff Bennett (for "Kowalski")||Nominated|
|Outstanding Directing in an Animated Program||David Knott, Shaun Cashman, Christo Stamboliev, Steve Loter, Lisa Schaffer||Won|
|Outstanding Achievement in Music Direction and Composition||Adam Berry||Nominated|
|Outstanding Original Song – Children's and Animation||Adam Berry, John Behnke (for "Off the Clock")||Nominated|
|Outstanding Original Song – Children's and Animation||Adam Berry, Brandon Sawyer (for "In the Happy Little Land of Hoboken Surprise")||Won|
|Outstanding Writing in Animation||Bill Motz, Bob Roth, Brandon Sawyer||Nominated|
|Outstanding Achievement in Sound Editing – Animation||Paulette Lifton, James Lifton, Adam Berry, Dominick Certo, Michael Petak, D.J. Lynch, Matt Hall, Ian Nyeste, Aran Tanchum, Chris Gresham, Lawrence Reyes||Nominated|
|Primetime Emmy Awards||Outstanding Animated Program||Episode: "The Return of the Revenge of Dr. Blowhole"||Won|
|2013||Annie Awards||Best Animated Television Production for Children||Episode: "Action Reaction"||Nominated|
|Outstanding Achievement, Music in an Animated Television or other Broadcast Venue Production||Adam Berry (episode: "Private and the Winky Factory")||Nominated|
|Outstanding Achievement, Voice Acting in an Animated Television or other Broadcast Venue Production||James Patrick Stuart (for "Private"; episode: "High Moltage")||Nominated|
|Outstanding Achievement, Voice Acting in an Animated Television or other Broadcast Venue Production||Tom McGrath (for "Skipper"; episode: "The Otter Woman")||Nominated|
|Outstanding Achievement, Writing in an Animated Television or other Broadcast Venue Production||Gabe Garza (episode: "Endangerous Species")||Nominated|
|Daytime Emmy Awards||Outstanding Children's Animated Program||Bob Schooley, Mark McCorkle, Bret Haaland, Nick Filipini, Ant Ward, Chris Neuhahn and Andrew Huebner||Nominated|
|Outstanding Directing in an Animated Program||David Knott, Christo Stamboliev, Matt Engstrom, Sunil Hall and Lisa Schaffer||Nominated|
|Outstanding Music Direction and Composition||Adam Berry||Nominated|
|Outstanding Writing in Animation||Bill Motz, Bob Roth and Brandon Sawyer||Nominated|
|Outstanding Sound Mixing – Animation||Justin Brinsfield, D.J. Lynch and Ian Nyeste||Nominated|
DreamWorks has licensed to a number of manufacturers, including Hooga Loo Toys, who had a successful run creating a line of plush toys associated with the second Madagascar movie. Based on its success, Hooga Loo was granted a license to create an entirely new toy line for the new series. Hooga Loo recruited the creative development team, Pangea Corporation, the company who assisted Playmates Toys in the development of the very successful Teenage Mutant Ninja Turtles, to work systemically with DreamWorks and develop toys inspired by the series. The toy line included a full range of plush characters, as well as collectible figures and wacky vehicles. Fast food restaurants courted DreamWorks to glean the rights for a QSR deal, which finally materialized in late 2009. McDonald's had produced a line of toys based on the second film. This relationship forged a new deal with McDonald's.
Licensed merchandise based on the show began debuting in January 2010. In February 2010, McDonald's began their "Mission: Play" Happy Meal toy campaign, which featured eight toys based on the penguins in the series.
- The Penguins of Madagascar video game is a Nintendo DS action-adventure game based on the TV show of the same name. The game was released by THQ on November 2, 2010, and developed by Griptonite Games.
- The Penguins of Madagascar: Dr. Blowhole Returns – Again! was released by THQ on September 6, 2011, for Wii, Xbox 360, PlayStation 3, and Nintendo DS.
A spin-off feature film, starring the penguins from the franchise, is slated for release on November 26, 2014. The film takes place after the events of Madagascar 3: Europe's Most Wanted, and is unrelated to the TV series, which is set in an alternate reality.
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