The Perfume Shop

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The Perfume Shop LTD
Type Subsidiary of A.S. Watson Group
Traded as The Perfume Shop
Industry Retail
Genre Perfume Store
Founded 1992
Headquarters High Wycombe, Buckinghamshire, UK
Number of locations 263 (2014)
Area served UK & Ireland
Key people Gill Smith (Managing Director), Domanic Lai (Group Managing Director)
Products Perfume, Aftershave, Fragrance
Owners A.S. Watson Group
Employees 1400 (2010)[1]
Parent Hutchinson Whampoa

The Perfume Shop is a United Kingdom perfume retailer founded in 1992. The company was acquired by the world's largest health and beauty retailer, A.S. Watson Group in 2005. The company is based in High Wycombe, Buckinghamshire, with one distribution centre based in Dunstable. Its main focus is perfume, with brands from Dior, Dolce & Gabbana, Paco Rabanne and many more. The Perfume Shop is the second largest fragrance retailer in the UK.[2]


The Perfume Shop started life in 1992, with just a handful of shops. Typically The Perfume Shop trades from smaller shops than many other retailers, this due to the service level that the retailer provides as it allows for better face to face interaction with their customers. Their busiest period is the Christmas season.

The Perfume Shop @ Superdrug[edit]

Since 2010 The Perfume Shop has operated a shop in shop concept at Superdrug stores. The project was initially trialled with 11 stores including Aylesbury, Milton Keynes, Bury, Glasgow, and Westfield London. Since 2010 The Perfume Shop have opened more of these stores, which have proved to be a real success for the Company.

Rewards Club[edit]

In September 2011, The Perfume Shop launched their own loyalty card scheme named ‘Rewards Club’. The launch of the scheme has bought the company in-line with other A.S Watson companies, enabling them to get to know their customer better, including their shopping habits, which will allow them to tailor specific offers for their customers.

Awards and Acclaims[edit]

  • Placed in The Sunday Times Top 100 Best Companies To Work For in 2012, 2013 and 2014


External links[edit]