"I think everybody knows how obsessed I am with Jay Z. He’s always been my favorite rapper. He did such a great job of creating this Blueprint brand for male rappers, I felt. And I studied a lot of his blueprint, just in terms of becoming a mogul. I wanted to do that, I wanted to be like Jay Z. I felt like with what I’m doing, I want female rappers to be able to pattern themselves with what I've done one day."
— Minaj stating the reason why she called the album The Pink Print and describing her intentions for the album.
The album was first announced by Minaj in 2013, in which Minaj stated that her then-untitled third studio album would "focus on rap", whereas Pink Friday: Roman Reloaded explored more prominent elements of dance and pop music. She further stated that she would begin writing material for the project later that year, after production was completed for her first feature film The Other Woman (2014). In November 2013, she described the project as "next level" and "very different from anything I've done", and confirmed that it would "definitely be released in 2014". The album was officially announced to be titled The Pink Print with the premiere of the track "Lookin Ass" along with its NABIL-directed music video on February 12, 2014. Its title reportedly references The Blueprint (2001) by Jay-Z, in which Minaj commented stating that "I think everybody knows how obsessed I am with Jay Z. He’s always been my favorite rapper", also adding that, "He did such a great job of creating this Blueprint brand for male rappers and I wanted to do that [for] female rappers to be able to pattern themselves with what I’ve done one day". Later in February, Minaj stated that she preferred to confirm the album's release date "[when] the album is really done and I've lived with it for a long time".
Minaj announced "Pills n Potions" as the lead single from the album on May 18, 2014 at the 2014 Billboard Music Awards. It was released three days later on May 21, 2014. The song has since peaked at number 24 on the US Billboard Hot 100.