Lightbody had a "long-term ambition" of making a country album and revealed the project's existence in May 2009. In the interview, he expressed his love for country music, which he said he had loved for a long time: "I always thought I had a country album in me and it turns out I did." The rest of Snow Patrol expressed excitement for their band-mate, "delighted that [Lightbody was] getting to exercise all his crazy ideas." In October 2009, Lightbody in his blog on Snow Patrol's website revealed the members of the group to be Richard Colburn (of Belle & Sebastian), Iain Archer, singer Miriam Kaufmann (Archer's wife), and Jacknife Lee. He talked about two more members whom he was very excited about, but didn't name them. He also stated that the album won't be country as was being reported, but would be "country-tinged". In January 2010, Hot Press reported Peter Buck (of R.E.M.) to be a member of the group. Lightbody described Buck as one of his "all-time heroes" and admired his talent for playing a variety of instruments.
The lead single from The Place We Ran From was "Dead American Writers", released one week prior on Compact Disc and 7". A music video was directed by Paul Fraser featuring Joseph Gilgunlip syncing the lyrics. "Dead American Writers" includes "I Finally Love This Town" as a B-Side; the song was later made available through the band's site as a free download. "Get on the Road" was released as a promotional single with an instrumental version of the track as its B-side.
The band also toured through summer and autumn of 2010.