The Pleasure and the Greed is the second album from Big Wreck. The opening track "Inhale" was released as the first single from the album and achieved notable radio airplay in Canada. Songs "Ladylike" and "Knee Deep" were also selected as singles and music videos were released for each of them. The song "Breakthrough" features Myles Kennedy, the now-former frontman for The Mayfield Four and the current frontman for Alter Bridge. The album was released on June 5, 2001 and debuted at #10 on the Canadian Albums Chart, selling 7,408 copies in its first week.