The Price Is Right (Australian game show)

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The Price Is Right
The Price Is Right 2012 Logo.png
The Price Is Right logo (2012)
Also known as The New Price Is Right (1981-1985)
Created by Bob Stewart
Directed by Don Fitzsimmons (1981-1985)
Bob Loxton (1989)
Gary Newnham (1993-1998)
Graham Sutcliffe (2003-2005)
Presented by Ian Turpie (1981–1985, 1989)
Larry Emdur (1993–1998, 2003–2005, 2012)
Narrated by John Deeks (1981–1985)
Gavin Wood (1989)
Shawn Cosgrove (1993–1998, 2003–2005)
Brodie Young (2012)
Theme music composer Jack Grimsley (1981-1985)
Country of origin Australia
Original language(s) English
No. of seasons 17
No. of episodes 1,623
Executive producer(s) Andrew Brooke (1981-1985)
Michael Whyte (1981-1985, 1989, 1993-1995)
John Spry (1995-1997)
Paul Waterhouse (1996)
Karen Greene (1998)
Producer(s) Kevin Manning (1981-1985)
John Spry (1989)
Julie Anne-Black (1993-1995)
Greg Petherick (1995-1997)
Heather Brooks (1998)
Michael Pope (2003-2005)
Location(s) HSV-7 Studios, South Melbourne, Victoria (1981–1985)
ATV-10 Studios, Melbourne, Victoria (1989)
GTV-9 Studios Melbourne, Victoria (1993–1998, 2003–2005)
Global Television Studios, Eveleigh, New South Wales (2012)
Running time 30 minutes (1981–1985, 1993–1998, 2003, 2005, 2012)
60 minutes (1989, 2004)
Production company(s) Grundy Productions (1981–2005)
FremantleMedia Australia (2012)
Original channel Seven Network (1981–1985, 2012)
Network Ten (1989)
Nine Network (1993–1998, 2003–2005)
Picture format PAL (576i) (1981–2005)
4:3 (1981–1985, 1989, 1993–1998)
16:9 (2003–2005, 2012)
576i (SDTV) (2012)
Audio format Stereo
Original release 7 September 1981 – 19 December 2012
Preceded by The Price Is Right (1957-1974)
Related shows The Price Is Right

The Price is Right is an Australian television game show that has been produced in a number of different formats. The most recent of these formats began airing on 7 May 2012 on Seven Network. Larry Emdur, who hosted the program on two separate occasions prior to 2012, was the presenter for the 2012 revival.

Seven Network (1981-1985) & Network Ten (1989)[edit]

The New Price Is Right aired on Seven Network from 1981–1985 with host Ian Turpie and announcer John Deeks. In 1984, the show introduced a "carry-over" format with returning champions. Up to that point, the format of the show consisted of three pricing games, the Showcase Playoff, and the Showcase. The new format replaced the third game with the Showcase Showdown from the American version, with 100 earning a bonus prize. The winner faced the champion in the Showcase Playoff, whose winner advanced to the Showcase.

The show returned in 1989 for an hour-long version, again hosted by Turpie airing Saturday nights on Network Ten as part of Network Ten's attempted revamp that year; however, it only lasted 12 episodes. The format resembled the US version, with three games, then a Showcase Showdown, then repeat. The two Showdown winners then competed in the Showcase Playoff, with the winner advancing to the Showcase.

Pricing game lineup[edit]

The following pricing games were played during Ian Turpie's tenure though 1981-1985:

  • Any Number
  • Bargain Game
  • Bonus Game
  • Bullseye
  • Card Game
  • Check Game
  • Check Out
  • Cliff Hangers
  • Clock Game
  • Danger Price
  • Dice Game
  • Double Prices
  • Five Price Tags
  • Give Or Keep
  • Grocery Game
  • It's Optional
  • Hi-Lo
  • Hole in One
  • Lucky $even
  • Make Your Move
  • Money Game
  • Most Expensive
  • Mystery Price
  • Penny Ante
  • Pick a Pair
  • Poker Game
  • Race Game
  • Range Game
  • Safe Crackers
  • Shell Game
  • Squeeze Play
  • Switcheroo
  • Take Two
  • Trader Bob
  • Temptation
  • Ten Chances
  • Three Strikes

Pricing game lineup[edit]

The following pricing games were played during Ian Turpie's tenure in 1989:

  • Any Number
  • Cliff Hangers
  • Clock Game
  • Credit Card
  • Dice Game
  • Double Prices
  • Five Price Tags
  • Grocery Game
  • Hole in One
  • Lucky $even
  • Money Game
  • Pathfinder
  • Race Game
  • Range Game
  • Safe Crackers
  • Squeeze Play
  • Switcheroo
  • Temptaion

Nine Network (1993-1998 & 2003-2005)[edit]

The Price Is Right was revived again from 1993–1998 on Nine Network, hosted by Larry Emdur with announcer Shawn Cosgrove[citation needed]. The show used the original format of the 1981-86 edition.

The show returned on 23 June 2003 on the Nine Network, again with Emdur (earlier news reports had speculated that former A*mazing host James Sherry would be the star, but it never happened). This show carried on the same format until 2004, when it was made a one-hour show to combat the Seven Network's hit Deal or No Deal, in the hopes that people would stay tuned to the channel for the news after watching the first half hour. This format involved four pricing games; after the second and fourth games, a Showcase Showdown was played, with a $1,000 bonus for achieving a total score of $1. The two Showdown winners then competed in the Showcase Playoff, with the winner advancing to the Showcase.

Cars given away on the mid-'90s version of the program were provided by Daihatsu and later SEAT. Early in the 2003 run, Suzuki cars were used for both the pricing games and the Showcase; once the Mega Showcase was introduced, Citroën cars were used for the pricing games, while Alfa Romeo cars were used for the Showcase. Holden replaced Citroen in 2005.

The show was replaced for a period of one week with a daily version of Who Wants To Be A Millionaire?

The Showcase at this time also added a prize of a condominium on the Sunshine Coast, making the showcase worth between $500,000 and $600,000, and making it known as the "Mega Showcase". Occasionally, before the a price was revealed, they were tempted with a "cash buyout" of between $1,000 and $50,000. Three people won the "Mega Showcase" - Marisa Tamboro (15 September 2004), Laurie Dennis (22 September 2004), and Joanne Segeviano (3 March 2005). Another contestant did get the Mega Showcase prizes in correct order, but he took the cash buyout of $50,000.

In May 2005 the show returned to a half-hour, albeit with a new format. Only two pricing games were played each day, followed by a single Showcase Showdown whose winner advanced immediately to the prize-ordering part of the Showcase. The Showcase dropped the condominium as the top prize, but a cash jackpot was added to the boot of the car to entice the bidder. It was then renamed the "Monster Showcase".

The Mega Showcase win of $664,667 (about US$612,000 or S$850,000) won by Segeviano was a world record for the Price franchise that stood until exactly three years later, in February 2008, when Adam Rose won US$1,153,908 on the U.S. primetime version of the show.

The programme ended on 24 November 2005 and Larry Emdur then signed with the Seven Network to revive the ailing Wheel of Fortune, which was then cancelled after only a few months.

Pricing game lineup[edit]

The following pricing games were played during Larry Emdur's tenure:

  • Any Number
  • Bump
  • Buy or Sell
  • Cliff Hangers
  • Clock Game
  • Cover Up
  • Dice Game
  • Five Price Tags
  • Flip Flop
  • Grocery Game (range to win is $10-$10.50)
  • Hole in One
  • Line em Up
  • Magic #
  • Make Your Move
  • Money Game
  • One Away
  • One Dollar Deal (Lucky $even)
  • Race Game
  • Range Game
  • Safe Crackers
  • Side by Side
  • Squeeze Play
  • Switch?
  • Switcheroo
  • Temptation
  • 2 for the Price of 1
  • Two Price Tags (Double Prices)


The models of The Price is Right often drew as much interest as the show itself. Many of the models have become celebrities in their own right. Some of these models include:

  • Angelica Binos
  • Chris Frankish
  • Danielle Atkins
  • Daryl Keeley
  • Elise May
  • Jacqee Saunders
  • Kahli Sneddon
  • Kathy Lloyd
  • Kellie Johns
  • Susy Irvine
  • Kimberley Chen
  • Roz Roy
  • Samantha Steele
  • Sarita Stella
  • Susan Thorne
  • James Nicholson
  • Cameron Davis
  • Sarah Pope
  • Renee Slansky

Seven Network (2012)[edit]

The Price Is Right was revived again in 2012 on Seven Network, hosted by Larry Emdur with announcer Brodie Young. The show was using the logo and look of the French version.

Speculation of an Australian revival started when Emdur, during a winter 2011 trip to Los Angeles (July), visited CBS Television City, where U.S. version host Drew Carey had Emdur call down a contestant and host Cliff Hangers during a taping in July for an episode that aired in December 2011. Furthermore, U.S. version announcer George Gray appeared on Rove LA, an Australian chat show also taped at CBS Television City (Studio 56) and has featured a Price prop appear on the show often.

In 2012, it was reported in various local newspapers in Melbourne and Sydney that the Seven Network were looking at reviving the franchise. On 28 March 2012, the Seven Network confirmed that the show returned with host Larry Emdur and aired on the Seven Network.

On 4 April 2012, production on the game show began at Global Television Studios in Eveleigh, New South Wales, with its début scheduled for 7 May at 5:00pm, leading into Deal or No Deal, which remains at 5:30pm. However, the cash and prizes featured were much lower in value than the previous versions (sponsored by Woolworths Pty), which disappointed many viewers. A scandal was also alleged in this version.[1]

On 22 October 2012, HSV7 (7 Melbourne) moved The Price Is Right to 3pm with Coxy's Big Break a Melbourne Travel show, replacing its 5pm timeslot. This move was made in an attempt to boost 7 News Melbourne ratings with its recent 2nd position against 9 News Melbourne, however it hasn't been successful.[2] The move has led to speculation that the show would be axed, as it wasn't mentioned in 7's programming 2013 launch and Emdur making recent comments on The Morning Show about "needing a new job".

The format was similar to the short-lived United States syndicated version hosted by Doug Davidson in 1994. After all three pricing games have been played, the two contestants with the highest winnings would go through to the Showcase Play-off. Only in the event where two or all three contestants are tied in value (mainly due to them losing in their pricing game), a one bid round would be played (although with a current item, not based on a historical item, as was the case in the 1994 US version in question).

The basic Showcase format was used, but with a few changes. In the first few weeks, the range was $1000 (e.g. between $24,000 and $25,000), within a few weeks, the range decreased to its standard $100 (e.g. between $24,500 and $24,600). The Showcase itself decreased the items down to six; the car, as always, locked in last. The winner also now had 40 seconds to make all the decisions and if time expires, any item(s) left over are automatically locked in.

Its last episode aired on 7 December 2012. On 30 January 2013, the Seven Network officially axed the show, and has no plans to renew it.[3]

Pricing Game Lineup[edit]

The 2012 series had 17 games on rotation, including:

  • 3 Strikes
  • Check-Out
  • Cliff Hangers
  • Danger Price
  • Hi-Lo
  • Hole In One
  • It's In The Bag
  • One Away
  • Pick A Pair
  • Plinko
  • Push Over
  • Safe Crackers
  • Secret X
  • Squeeze Play
  • Take Two
  • Walk the Line (based on the grocery product portion of the US "Let 'em Roll" game)
  • Wonder Wall (Australia's version of the US "Punch-A-Bunch" game)

In Popular Culture[edit]

Fictional scenes from The Price Is Right were featured in the 1997 comedy film The Castle, showing the narrator's sister appearing on the show, winning the amount of $4,321. "If only she knew the price of the luggage"

See also[edit]

Notes and references[edit]