The Real Deal (magazine)

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The Real Deal
Categories trade magazine
Frequency Monthly
Founder Amir Korangy
First issue July 2003 (2003-07)
Company Korangy Publishing
Country United States
Based in New York City
Language English

The Real Deal is a monthly news magazine and daily website about the real estate industry, with a focus on New York City and South Florida. The magazine was started in 2003, and focuses on both commercial and residential real estate. The magazine was called "the must-read news source for real estate news," in a profile in the Los Angeles Times in 2009,[1] and "the hot sheet for NYC real estate professionals," by the New York Post.


Amir Korangy of Korangy Publishing founded The Real Deal in April 2003.[2] The magazine was his third venture into publishing, the first being the Gringo Gazette, a weekly newspaper in Baja, Mexico targeted at expatriates,[2] and the second being the Washington Free Press, a weekly tabloid in Washington, D.C. Korangy was named one of the 100 most powerful figures in New York City real estate by the New York Observer in 2009.[3] The magazine's editor-in-chief since 2003 is Stuart W. Elliott.[2]

Shortly after its founding, the magazine was sued for trademark infringement by the late investment banker and businessman Bruce Wasserstein, who owned The Deal, the business publication focused on covering mergers and acquisitions. The Real Deal prevailed in the lawsuit after the case went to trial in 2004.[citation needed]

The Real Deal launched a South Florida website in February 2008.[citation needed]

In 2012, The Real Deal made its first foray into filmmaking, with the documentary "Building Stories", as part of the PBS series "Treasures of New York". The film focuses on the prolific architect Costas Kondylis, who has helped shape the New York skyline with 86 towers, but is relatively unknown to the general public. Examining Kondylis’ work, which has received mixed reviews, the film looks at the balance between art and commerce in getting a building built in the city, and how the city gets shaped. In January 2013, The Real Deal launched an iPad app.[citation needed]

In January 2013, The Real Deal launched its first issue of Luxury Listings NYC to target the upscale Manhattan audience. The publication features high-end residential listings in the city, with stories dedicated to a cross-section of Manhattan neighborhoods. Issues are delivered directly to the doorsteps of 105,000 residents.

Distribution, readership and web traffic[edit]

The magazine has a readership of 156,000 and is sold on newsstands, by subscription and through controlled distribution to real estate-related companies.[1] The title also has content sharing agreements with several publications, including Metro Newspapers, am New York and Business Insider.

Although The Real Deal claims to receive over 1 million monthly visitors to its website, third party analytics estimate the total to be closer to 400,000 monthly visitors. The publication launched a South Florida website in February 2008, which is currently headed by bureau chief Eric Kalis.

Events, publications and awards[edit]

The Real Deal has hosted annual real estate forums in New York, with some events drawing more than 3,000 people. For the past several years, the event has been held at Lincoln Center. The event typically features a panel of industry experts and leaders who explore current trends and critical issues facing the real estate industry; in 2011, the event was instead structured as a series of debates. The company also publishes an annual Data Book reference for real estate professionals, which includes current and historical looks at the city’s real estate market, divided into coverage of residential and commercial real estate.[4]

In mid-2011, The Real Deal took home first prize as the nation’s top commercial real estate magazine and won the industry award for the best commercial real estate story by a trade magazine for a piece titled "A Century of Booms and Busts" by reporter Sarah Ryley. The prizes were part of the 61st Annual NAREE Journalism Awards bestowed by the National Association of Real Estate Editors. In mid-2012, the magazine won the prize for the best real estate-focused website in the country and, for the second year in a row, won top honors for the best commercial real estate trade magazine. Three stories also received awards:

  • Senior reporter Adam Pincus won first place for the best commercial real estate story by a trade magazine for his "Penciling out 737 Park", about developer Harry Macklowe's Upper East Side building purchase.
  • For her story, "Tumult at Nouvel Tower", on allegations of corner-cutting at a luxury residential tower designed by starchitect Jean Nouvel, deputy managing editor Candace Taylor won best residential story by a trade magazine.
  • In the same category, Pincus took second place for his story "Reassessing REBNY", which provided a first-ever look into the finances behind the powerful trade organization the Real Estate Board of New York.



  1. ^ a b Geraldine Baum (July 30, 2009). "In New York, The Big Money's In (Covering) Real Estate". Los Angeles Times. Retrieved 2009-11-17. 
  2. ^ a b c Geraldine Baum (July 30, 2009). "In New York, The Big Money's In (Covering) Real Estate". Los Angeles Times. Retrieved 2009-11-17. 
  3. ^ "The Power 100: The Most Powerful People in New York Real Estate: Amir Korangy". The New York Observer. May 2009. Retrieved 2009-11-16. 
  4. ^ "". Retrieved 2009-11-16. 

External links[edit]