The Richards Group
|Headquarters||Dallas, Texas, USA|
|Key people||Stan Richards, President and CEO|
Based in Dallas, Texas, The Richards Group reports annual billings approaching $1.25 billion. Memorable work includes the iconic Chick-fil-A Cows ("Eat Mor Chikin"), the Motel 6 campaign featuring Tom Bodett, and the dialogue-free Corona Beer TV commercials set on tropical beaches.
Major clients include or have included Baby Magic, Fruit of the Loom, The Home Depot, Sub-Zero/Wolf, and Zales. The agency handles advertising, public relations, and promotions for dozens of clients nationwide, in addition to sports/entertainment marketing for colleges and universities. List of clients:
- Fruit of the Loom 
- The University of Texas MD Anderson Cancer Center
- The Home Depot
- The Salvation Army
- Motel 6
- TXU Energy
The Richards Group is associated by common ownership with Houston advertising agency Richards/Carlberg. In 2014, The Richards Group gave a $10 million endowment to the advertising and public relations department at the University of Texas at Austin, naming it the Stan Richards School of Advertising and Public Relations.
1953: Stan Richards begins doing freelance design work in Dallas.
1955: Stan Richards & Associates is formed as boutique design shop.
1975: The Richards Group is incorporated.
1976: Company becomes a full-service advertising agency.
1985: Motel 6 is signed as a client.
- "Stan Richards's Unique Management Style". Inc. Magazine. 2011-11-01. Retrieved 2014-10-21.
- "Chick-Fil-A Cows Infiltrate Cyberspace". AllBusiness. 2002-07-31. Retrieved 2009-09-21.
- Elliott, Stuart (2010-05-09). "News From the Advertising Industry". NY Times. Retrieved 2010-06-15.
- McMains, Andrew. "Updated: Fruit of the Loom Launches Ad Review Brand spends more than $30M annually on media". Adweek.
- "For Richards Group, PODS Delivers". ADWEEK. 2009-09-16. Retrieved 2009-09-21.
- "The Richards Group, Inc.". Funding Universe. 2006-08-04. Retrieved 2009-09-21.
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