The Richards Group

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The Richards Group
Type Private
Industry Advertising
Founded 1955
Headquarters Dallas, Texas, USA
Key people Stan Richards, President and CEO

The Richards Group is an American advertising agency. It is the largest independently owned agency in the country.[1] Working with founder Stan Richards, there are 29 creative group heads.

Based in Dallas, Texas, The Richards Group reports annual billings approaching $1.25 billion. Memorable work includes the iconic Chick-fil-A Cows ("Eat Mor Chikin"),[2] the Motel 6 campaign featuring Tom Bodett, and the dialogue-free Corona Beer TV commercials set on tropical beaches.

Major clients include or have included Baby Magic,[3] Fruit of the Loom, The Home Depot, Sub-Zero/Wolf, and Zales. The agency handles advertising, public relations, and promotions for dozens of clients nationwide, in addition to sports/entertainment marketing for colleges and universities. List of clients:

  • Bridgestone
  • Chick-fil-A
  • Fruit of the Loom [4]
  • GameStop
  • The University of Texas MD Anderson Cancer Center
  • Sub-Zero
  • The Home Depot
  • The Salvation Army
  • MetroPCS
  • Motel 6
  • Orkin
  • TXU Energy
  • Patrón
  • QuikTrip

In the 3rd quarter of 2009, PODS signed The Richards Group as their creative agency.[5]

The Richards Group is associated by common ownership with Houston advertising agency Richards/Carlberg.[citation needed] In 2014, The Richards Group gave a $10 million endowment to the advertising and public relations department at the University of Texas at Austin, naming it the Stan Richards School of Advertising and Public Relations.


Key Dates:[6]

1953: Stan Richards begins doing freelance design work in Dallas.

1955: Stan Richards & Associates is formed as boutique design shop.

1975: The Richards Group is incorporated.

1976: Company becomes a full-service advertising agency.

1985: Motel 6 is signed as a client.


  1. ^ "Stan Richards's Unique Management Style". Inc. Magazine. 2011-11-01. Retrieved 2014-10-21. 
  2. ^ "Chick-Fil-A Cows Infiltrate Cyberspace". AllBusiness. 2002-07-31. Retrieved 2009-09-21. 
  3. ^ Elliott, Stuart (2010-05-09). "News From the Advertising Industry". NY Times. Retrieved 2010-06-15. 
  4. ^ McMains, Andrew. "Updated: Fruit of the Loom Launches Ad Review Brand spends more than $30M annually on media". Adweek. 
  5. ^ "For Richards Group, PODS Delivers". ADWEEK. 2009-09-16. Retrieved 2009-09-21. 
  6. ^ "The Richards Group, Inc.". Funding Universe. 2006-08-04. Retrieved 2009-09-21.