The Richards Group
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| Type | Private |
|---|---|
| Industry | Advertising |
| Founded | 1955 |
| Headquarters | Dallas, Texas, USA |
| Key people | Stan Richards, President and CEO |
| Website | www.richards.com |
The Richards Group is an American advertising agency. It is the largest independently owned agency in the country.[citation needed]. Working with founder, Stan Richards, there are 29 creative group heads.
Based in Dallas, Texas, The Richards Group reports annual billings approaching $1.25 billion. Memorable work includes the iconic Chick-fil-A Cows ("Eat Mor Chikin")[1], the Motel 6 campaign featuring Tom Bodett, and the dialogue-free Corona Beer TV commercials set on tropical beaches.
Major clients include Baby Magic[2], Fruit of the Loom, Home Depot, Sub-Zero/Wolf, and Zales. The agency handles advertising, public relations, and promotions for dozens of clients nationwide, in addition to sports/entertainment marketing for colleges and universities. List of Clients:
- Amstel Light
- Bridgestone
- Chik-Fil-A
- Fruit of the Loom
- GameStop
- The University of Texas MD Anderson Cancer Center
- Sub-Zero
- The Home Depot
- The Salvation Army
- Zales
- Metro PCS
- Motel 6
- Orkin
- Patron
- Quiktrip
- Red Lobster
- Red Mango
In the 3rd quarter of 2009, PODS signed The Richards Group as their creative agency.[3]
The Richards Group is associated by common ownership with Houston advertising agency Richards/Carlberg.[citation needed]
[edit] History
Key Dates[4]:
1953: Stan Richards begins doing freelance design work in Dallas.
1955: Stan Richards & Associates is formed as boutique design shop.
1975: The Richards Group is incorporated.
1976: Company becomes a full-service advertising agency.
1985: Motel 6 is signed as a client.
2001: Richards announces a succession plan.
[edit] References
- ^ "Chick-Fil-A Cows Infiltrate Cyberspace". AllBusiness. 2002-07-31. http://www.allbusiness.com/marketing-advertising/4117927-1.html. Retrieved 2009-09-21.
- ^ Elliott, Stuart (2010-05-09). "News From the Advertising Industry". NY Times. http://www.nytimes.com/2010/05/10/business/media/10addes.html. Retrieved 2010-06-15.
- ^ "For Richards Group, PODS Delivers". ADWEEK. 2009-09-16. http://www.adweek.com/aw/content_display/news/account-activity/e3ic4a24657b5de76397109165e052445ce. Retrieved 2009-09-21.
- ^ "The Richards Group, Inc.". Funding Universe. 2006-08-04. http://www.fundinguniverse.com/company-histories/The-Richards-Group-Inc-Company-History.html. Retrieved 2009-09-21.
[edit] External links
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