The Roger Richman Agency
The Roger Richman Agency, Inc. was a licensing agency that specialised in personality rights. It licensed the use of the imagery, persona and likeness of various well known entertainment celebrities (e.g. Steve McQueen) and historical personalities (e.g. Sigmund Freud, Albert Einstein). In 2005, Corbis Corporation acquired the agency and maintains it as a business line today as part of its Rights Services division.
As a licensee, the agency does not own trademark rights in relation to the use of celebrity names and likenesses, but it may enter sub-licensing arrangements with other parties who may wish to use these names and likenesses for commercial purposes. The licensing of famous names for this purpose is seen by some as a controversial issue.
[edit] External links
- The Roger Richman Agency's official website — "celebrated personalities deliver instant recognition, recall and credibility to your advertising campaign and/or promotional program".
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