The Roosevelt New Orleans · A Waldorf Astoria Hotel

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The Roosevelt New Orleans
Hotel chain Waldorf Astoria Hotels and Resorts
General information
Location New Orleans, Louisiana
Address 130 Roosevelt Way, New Orleans, LA 70112
Opening 1893
Owner First Class Hotels
Management Waldorf Astoria Hotels & Resorts
Height 211 feet
Technical details
Floor count 14
Design and construction
Architect Toledano & Wogan
Developer Louis Grunewald
Other information
Number of rooms 504
Number of suites 125
Number of restaurants 3
Parking Valet
Website
The Roosevelt New Orleans website
An early postcard from The Grunewald
A postcard of The Cave in the Grunewald Hotel in the early circa 1908

The Roosevelt New Orleans in New Orleans, Louisiana, is a 504 room hotel owned by Dimension Development and managed by Waldorf Astoria Hotels & Resorts. The hotel was originally built by Louis Grunewald, a German immigrant, and opened in 1893 as "The Hotel Grunewald".

The Forest Grill at the Hotel Grunewald

Hotel Grunewald[edit]

The original hotel building was six stories tall and faced Baronne Street. It was built after Grunewald's Music Hall was destroyed by fire in 1862. The building housed 200 rooms and opened in December 1893 to be ready for the 1894 Mardi Gras season.[1] The decision to build a hotel proved to be very sound as the other major hotel in the city, the St. Charles Hotel, was destroyed by fire soon after the Grunewald opened.

Grunewald Annex[edit]

As early as 1900 Grunewald began plans and eventually construction on an 'Annex' tower on the University Place side of the block. The cost of the new tower was reportedly $2,500,000 and was considered one of the finest in the country. The new tower was 14 stories tall and had 400 rooms. Its grand opening was at Midnight, January 1, 1908. This expansion was designed by the architectural firm, Toledano & Wogan.[2] Louis Grunewald's son Theodore became the Director and Manager of the Hotel. The lobby of the Annex featured a large Italian Marble staircase which reached an overlooking mezzanine level of the hotel. The Annex Tower allowed the addition of several entertainment and dining facilities. Among the new options were the Forest Grill, The Lounge, The Fountain Grill and the most famous, The Cave. The Cave was designed to mimic a subterranean cave complete with waterfalls, stalactites, glass topped tables and statues of gnomes and nymphs. Revues similar to the Ziegfeld Follies were presented on a nightly basis.

In 1915, Theodore Grunewald became the sole owner of the hotel when his father passed away. He retained ownership of the hotel until early 1923 when, on his Doctor's advice, he sold all of his business interests.

The First Roosevelt Era[edit]

In 1923, Theodore Grunewald sold the hotel to a business group headed by Joseph, Felix and Luca Vacarro. Immediately after the purchase, the new owners put forth plans to tear down the original hotel building. build a new tower the same height as the Annex and redesign the interior of the Annex. The Vacarro group spent $500,000 in the redesign alone mainly redecorating and updating designs. The hotel was renamed the Roosevelt Hotel on October 31, 1923 in honor of President Theodore Roosevelt whose efforts building the Panama Canal had been tremendous for the city of New Orleans financially. A ceremony was held in the Romanesque Room (now known as the Blue Room) to commemorate the name change.

On October 1, 1925, the new Baronne Street tower was opened. It was 16 stories tall and once again gave the hotel room to add even more amenities. The new Baronne Street tower added a Barber Shop, Coffee Shop and shops which faced the street. By the end of 1925, the Romanesque Room became the Venetian Room and was known as a premiere Jazz venue. The hotel began a tradition of decorating its block-long lobby for the Christmas season. The tradition continues to this day and has become a local icon of the holiday season.

In 1933, a group named The New Orleans Roosevelt Corporation began an effort to acquire the hotel from the Vacarro Group. The group was headed by Seymour Weiss who had started his career at the hotel as the Barber Shop Manager. He was later promoted to the Head of Publicity and Conventions, Associate Manager, Assistant Manager and eventually General Manager of the hotel. In 1931, he became the Vice President and Managing Director of the hotel. The sale of the hotel to Weiss' group was finalized on December 12, 1934.

After the purchase by Weiss, major changes and upgrades began throughout the hotel. The Marble Staircase in the Lobby was removed and a ceiling was installed. This allowed the hotel to create more meeting space on the mezzanine level. The Grand Ballroom that was created in this construction was, at the time, the largest meeting room in the city. All of the hotel's rooms were completely refurbished and the Tip Top Club on the 12th floor was converted into guest suites. The Venetian Room was closed and remodeled. On December 31, 1935, the Blue Room opened in the space and for decades was the premiere music venue in the city. Some of the acts in the earlier years of the room included Glenn Miller, Tommy Dorsey, Sammy Kaye and Guy Lombardo. On August 1, 1938, the Main Bar (now named the Sazerac Bar) opened. Its Mahogany bar, Walnut paneled walls and Paul Ninas murals are still a focal point of the hotel. On September 1, 1938, the Fountain Lounge was opened.

Seymour Weiss was a confidant of Louisiana Governor and later U.S. Senator Huey P. Long During the 1930s, when he was a U.S. Senator, Long used a 12th Floor Suite at the hotel as his Louisiana headquarters and effective residence when he was physically in Louisiana.[3] He was known to imbibe on Ramos Gin Fizzes in the Main Bar and even had Sam Guarino, the head bartender, flown up to the New Yorker Hotel in New York City to teach the staff how to make them. His 'Deduct Box' was believed to be kept at the hotel. The 'Deduct Box' was where Long held all of the "contributions" from state employees and supporters. The box was never found. A replica now stands in the lobby.

In 1949, Weiss purchased the rights to use the name "Sazerac Bar" from the Sazerac Company. The bar had previously been on Exchange Place before Prohibition and at 300 Carondelet Street after. He renovated a store front on Baronne Street which had previously held a Wine and Spirits store and opened the new Sazerac Bar on September 26, 1949. As a sign of his marketing genius, Weiss announced through the media, that the new bar would abolish its 'men only' house rule and allow women. Women from around the city flocked to the new location and the event became known as Storming the Sazerac. The anniversary is celebrated every year at the hotel with vintage costumes and libations.

In 1954, the Shell Building was completed on Common Street and Weiss negotiated to lease 7 floors. The addition of this space allowed the hotel to increase to 900 rooms and build the International Room, which could accommodate as many as 2,200 guests for one event. The International Room connected on the second floor with the other meeting rooms on the mezzanine level. With the increase in meeting space, a brand new Banquet Kitchen was built in 1955 on the same level. The kitchen to this day services all meetings and events in the hotel.

In 1959, the decision was made to close the Sazerac Bar on Baronne Street and transfer the name to the Main Bar. To this day, it is named the Sazerac Bar.

As Weiss grew older, he sought out a buyer for the hotel. The Swig Family, owners of the Fairmont San Francisco became the new owners in 1965.

The Fairmont New Orleans[edit]

The Roosevelt was acquired by Benjamin and Richard Swig on November 19, 1965.[4] In an effort to ease the transition, the Swigs first changed the name to the Fairmont-Roosevelt and then eventually to the Fairmont New Orleans. The Swigs began to modernize the hotel over the years. The initial renovations cost $1,500,000 and were mainly in the look and design of the hotel. Updates to the Blue Room, both entrances and Dining Rooms were made. Carpet was added in the lobby. The Fountain Lounge was renamed the Rendezvous Lounge.

In the years later, the Rendezvous lounge was closed and renovated. The space was renamed the Sazerac Restaurant to tie it in with the bar. The restaurant featured Black Tie waiters and tableside preparations. The Sazerac Bar was updated with carpeting and modern furniture and new lighting. One of the store fronts on Baronne Street that originally housed the coffee shop became Bailey's. Bailey's was the hotel's casual dining room and was open 24 hours a day. The restaurant had the unique repuatation of having quality upscale food at any hour of the night. It was very popular with its proximity to the theaters in the city. Another extensive renovation occurred in the late 1990s with all of the guest rooms being renovated.

The Fairmont New Orleans was damaged during Hurricane Katrina August, 2005 and closed indefinitely. While some repair work was done, work was suspended in an incomplete state in March 2007 after preliminary estimates of the damage were revealed to have been greatly underestimated.[5]

The Lobby of the Roosevelt New Orleans · A Waldorf Astoria Hotel

The Second Roosevelt Era[edit]

On August 24, 2007, Sam Friedman, a son of the late Louisiana State Senator Sylvan Friedman of Natchitoches Parish,[6] of Dimension Development Company from Natchitoches, Louisiana, announced the purchase of the Fairmont Hotel by First Class Hotels for $17 million from the owners, Roosevelt Ventures, LLC. Also announced was the plan to spend $100 million to convert the hotel to one of Hilton's premium hotels in their Waldorf Astoria Collection chain.

The entire hotel was completely renovated with modern systems. The design of the hotel was a nod to the grand days of the hotel in the 1930s and 1940s. The lobby was restored to the look of that period. The carpeting in the lobby was removed and original was repaired. The Sazerac Bar was restored to its look of the 1940s. The space that housed Bailey's was renovated and now houses John Besh’s Domenica Restaurant. The other store front on Baronne Street was converted into the Roosevelt Emporium, the hotel's Gift Shop. The Rooftop Tennis Courts that the Fairmont had were removed and a brand new Pool Deck was constructed with shower facilities, a bar and kitchen.

The new owners remodeled the hotel and selected Waldorf Astoria Hotels and Resorts to manage the property. On reopening of the hotel in 2009, the owners reverted the name of the hotel to the "Roosevelt" title it had held from 1923 to 1965.[7] The Roosevelt Hotel reopened to the public at 3:00 PM on July 1, 2009 with a ribbon cutting in the main lobby by the ownership group represented by Alan Rose, Sam Friedman, Jack Guenther, Neil Freeman, and Lod Cook.

The Roosevelt rolled out the red carpet for a historic grand-opening gala weekend October 23, 2009 featuring world-famous New Orleans entertainers and the introduction of Chef John Besh’s restaurant Domenica and the acclaimed Guerlain Spa, benefiting area non-profits.

The current hotel holds 504 guest rooms of which 125 are suites. The total meeting space is over 68,000 square feet with multiple rooms across three floors of the hotel.

References[edit]

  1. ^ The Roosevelt Review, December 1965, page 10
  2. ^ http://seaa.tulane.edu/sites/all/themes/Howard_Tilton/docs/finding_aids/Toledano,%20Wogan,%20and%20Bernard%20Office%20Records.pdf
  3. ^ Theodore P. Mahne, "The Legend of Huey P. Long" in Times-Picayune, 1 July 2009, Saint Tammany Edition, pp. A1, A8.
  4. ^ The Roosevelt Review, December 1965, page 9
  5. ^ Restoration work suspended at historic New Orleans hotel, March 2007.
  6. ^ "Paul F. Stahls, Jr., "Roosevelt Returns: This downtown New Orleans hotel has a long and colorful past -- and future", July–August 2009". myneworleans.com. Retrieved September 9, 2009. 
  7. ^ Theodore P. Mahne, "Grand old hotel holds happy memories" in Times-Picayune, 1 July 2009, Saint Tammany Edition, p. A8 (web version = "Former employee recalls the glory days of the Roosevelt Hotel").

External links[edit]

Preceded by
St. Charles Hotel
Tallest building in Louisiana
1907–1920
Succeeded by
Hibernia Bank Building

Coordinates: 29°57′14″N 90°04′18″W / 29.9539°N 90.0716°W / 29.9539; -90.0716