The premises had formerly been used as a warehouse to serve the Covent Garden wholesale fruit and vegetable market. In 1970 they were converted to a late-night bar called the Chaguaramas Club. At that time it was owned by record producer Tony Ashfield, who had several hits with 70s reggae star John Holt, with whom he formed a company called Chaguaramas Recording Productions, probably after Chaguaramas Bay in Trinidad.
The Roxy was started by Andrew Czezowski, Susan Carrington and Barry Jones. The main entrance was on street level where you would walk into a small bar and seated area. Downstairs there was a small stage, bar and dance floor. The intimacy of the club had a feel to it similar to The Cavern Club in Liverpool where The Beatles had performed early on in their career.
In December 1976, Czekowski, Carrington and Jones organised three gigs at the Roxy. They financed the venture with borrowed money (Jones, a musician, pawned his guitar to stock the bars, and hire sound equipment, etc.). The first show, on 14 December, was Generation X, a band Czekowski managed. The second on the following night was The Heartbreakers. The third, on 21 December, featured Siouxsie and the Banshees and Generation X. However, it was The Clash and the Heartbreakers that headlined the official gala opening on January 1, 1977.
In 1977 Harvest Records released an album Live at the Roxy WC2, featuring some of the regular acts who performed there, that made the top 20 in the UK. A further live album was released in May 1978 of lesser known acts such as the UK Subs, Open Sore, Crabs and the Bears. Since the late 1980s, a number of previously unreleased recordings of Roxy gigs from the late 1970s have been released as live albums including the Buzzcocks (Trojan, 1989), The Adverts (Receiver, 1990), X-Ray Spex (Receiver, 1991), and The Boys (Receiver, 1999).
The anarcho-punk band Crass featured the Roxy as the subject of one of their most well known tracks, Banned from the Roxy.
The doors of the club were shut for the last time in April 1978. Today the site is the flagship store for the swimwear brand Speedo.
DJ Letts recorded many of the band performances in 1977 at the Roxy, some of which were released in 1992 as The Punk Rock Movie.
Bands that played at The Roxy in its first 100 Days
Aside from five bands mentioned above in connection with the December 1976 gigs and the gala opening, other bands that appeared there in the first four months of the club's life (January 1977 to April) included: