Saturday Review (U.S. magazine)

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Saturday Review
Former editors Norman Cousins, 1940–71
Frequency Weekly
Circulation 660,000 (1971)[1]
Publisher various
Founder Henry Seidel Canby
First issue  1920 (1920-month)
Final issue 1982; 1984[1]
Country United States
Language English
ISSN 0036-4983

Saturday Review, previously The Saturday Review of Literature, was an American weekly magazine established in 1924. Norman Cousins was the editor from 1940 to 1971.[1]

At its peak, Saturday Review was influential as the base of several widely read critics (e.g., Wilder Hobson and theater critics John Mason Brown and Henry Hewes), and was often known by its initials as SR. It was never hugely profitable and eventually succumbed to the decline of general-interest magazines after restructuring and trying to reinvent itself more than once during the 1970s and 1980s.

Publishing history[edit]

From 1920 to 1924, Literary Review was a Saturday supplement to the New York Evening Post.[2] Henry Seidel Canby established it as a separate publication in 1924. Until 1952, it was known as The Saturday Review of Literature.[2]

The magazine was purchased by the McCall Corporation in 1961.[citation needed]

Saturday Review reached its maximum circulation of 660,000 in 1971.[1] Longtime editor Norman Cousins resigned when it was sold[1] to a group led by the two co-founders of Psychology Today, which they had recently sold to Boise Cascade. They split the magazine into four separate monthlies, but the experiment ended in insolvency two years later. Former editor Cousins purchased it and recombined the units with World, a new magazine he had started in the meantime. Briefly it was called SR World before it reverted to Saturday Review. The magazine was sold in 1977 to a group led by Carll Tucker, who sold it in 1980 to Macro Communications, the owner of the business magazine Financial World. It was insolvent again in 1982 and was sold to Missouri entrepreneur Jeffrey Gluck. A new group of investors in 1984 resurrected it briefly. According to Greg Lindsay writing for Folio twenty years later, most people consider 1982 "the year Saturday Review died".[1]

Penthouse publisher Bob Guccione acquired all properties in 1987 and used the title briefly from 1993 for an online publication at AOL.[1]

Current revival[edit]

In December 2010, Philadelphia Inquirer business columnist Joseph N. DiStefano reported in his blog that John Elduff of JTE Multimedia planned to "revive" both Collier's and Saturday Review as print and online magazines —mainly print, "for Americans 55 to 90". Both would "have a liberal share of attention to research" and look like they did in the 1950s.[3]

JTE Multimedia currently makes use of the Saturday Review name with its website, Saturday Review–Drug Trials[4], which reports on clinical drug research, focusing on inconclusive and negative trial results.[5]

External links[edit]

References[edit]

  1. ^ a b c d e f g Lindsay, Greg (February 1, 2003). "A great one remembered... Saturday Review". Folio: The Magazine for Magazine Management. Retrieved 2012-01-13. 
  2. ^ a b Wood, James Playsted (1956). Magazines in the United States (2nd ed.). New York: The Ronald Press Company. OCLC 333074. 
  3. ^ DiStefano, Joseph N. (December 14, 2010). "Berwyn Publisher to revive Collier's, Saturday Review mags". philly.com. Retrieved 2012-01-13.  Philly.com says the blog "feeds" his newspaper column.
  4. ^ "Saturday Review–Drug Trials". Retrieved 7 January 2014. 
  5. ^ "Linked-In company page for Saturday Review-Drug Trials". Retrieved 7 January 2014.