The iPhone game works similar to that of the PC version. In Create-a-Sim, instead of Lifetime Wishes, there are personas. Personas decide which lifetime wishes your sim will have, as a persona is the largest factor in a sim's personality. Sims start out with a small house. The house can be expanded every five sim days if the player can afford it. There are four careers in the town: biology, politics, business, and culinary. As in the PC version, Sims can also learn skills. There are nearly 75 wishes in the game. When all of them are fulfilled, sims unlock the criminal career and have the ability to purchase a car. In some events, such as appliances breaking down, the player must play a minigame to solve or do the action. The game was updated on November 30, 2010, to add support for the Retina display of newer devices.
An expansion pack for the iOS version, World Adventures, was released on April 2, 2010. Unlike expansion packs for the PC, this is a standalone application. World Adventures adds tombs, new challenges, personas, and careers, new places to explore (Egypt, China and France), clothes and new furniture. A second expansion pack, Ambitions, was released on September 16, 2010. As with World Adventures, the game was a standalone application. Ambitions added new skills (firefighting, painting, parenting and sports), new community buildings, and the ability to have children. On November 6, 2009, EA announced the release of a vampire theme pack for the iPhone. The pack included Live it or Wear it Sets with Vampires and Werewolves, Castle and Campus Life themes. “Live it” sets contain car, furniture, decoration, wallpaper, and flooring. “Wear it” sets contain clothing, new CAS options, and hair styles.