The Sims Studio is a division of Electronic Arts, under the EA Maxis label. Its primary location is situated at the Electronic Arts’ Redwood City campus. The campus also contains other EA studios such as Visceral Games. In addition to the Redwood City site, the team has also consisted of individuals from EA Black Box within EA Canada. Also, there's a secondary studio, located at Salt Lake City. The Sims Studio is responsible for the production and expansion of the popular game franchise The Sims.
After many years of successful titles in The Sims franchise, in 2006 Electronic Arts transferred all development responsibilities from the original developer, Maxis, to their newly created division initially named The Sims Division, later changed to the current name. Rod Humble was selected to lead this new team as the studio head. Maxis refocused their attention on their next project: Spore. Scott Evans is the current General Manager of the Studio, and Lucy Bradshaw is the General Manager of EA Maxis.
Particularly, Will Wright and Maxis were not involved in the development of the latest title in the series, The Sims 3, although many developers of former Maxis products remained involved in its production. This third generation of the main series was developed entirely by The Sims Studio. In 2012, EA announced an organizational restructuring that features Maxis as one of their four primary labels, effectively replacing the former EA Play label. As part of this initiative, The Sims Studio became a part of the EA Maxis label (Redwood Shores studios). Thus, the Maxis branding is now once again present on releases starting with The Sims 3: University Life, developed by the Salt Lake City studios, and SimCity, developed by the Emeryville studios.
The Sims Studio is developing The Sims 4 along with Maxis, which has fully returned to create the new title.