The Skinny (magazine)
|This article does not cite any references or sources. (October 2013)|
|Categories||Music, Arts, Culture, Listings|
|Circulation||32,487 (ABC, 12 Feb 2009)|
|First issue||May, 2005|
The Skinny is a 72-page, monthly publication distributed in approximately 600 establishments throughout the cities of Aberdeen, Dundee, Edinburgh, Glasgow and the region of Fife in Scotland. Founded in 2005, the magazine features interviews and articles on music, art, film, comedy and other aspects of Scottish culture.
The Skinny was founded and launched in 2005 as a free Edinburgh and Glasgow listings magazine. From the outset, the magazine secured interviews with high-profile music acts, including Mogwai, Pearl Jam, GZA and Muse.
In August 2006, The Skinny formed a partnership with established Edinburgh Festival magazine Fest. The first year of this partnership saw the publication renamed "SkinnyFest", before it reverted to the title "Fest" in 2007.
In May 2007, The Skinny started to distribute in Dundee in a move that was presented as the first step in a plan to distribute Scotland-wide.
In September 2007, The Skinny printed a Student Guide. The guide was distributed through a number of Scottish universities and art colleges.
In December 2007, The Skinny ran a conference on the future of the music industry called ON:07, in the Reid Hall at the University of Edinburgh. The delegates included Peter Jenner, former manager of Pink Floyd and The Clash, and secretary-general of the International Music Managers Forum; Simon Frith, Tovey Professor of Music at Edinburgh University and the founder of the Mercury Prize for music; Evan Cohen, Director of Strategy and Communications for social-networking website Bebo; and Will Page, Executive Director of Research for the MCPS-PRS Alliance. As keynote speaker Peter Jenner called for a standard charge to be applied to Internet Service Provider connections to cover all music downloads – effectively a form of music tax.
In April 2008, The Skinny launched a new website, moving listings information online and providing guides to venues around Scotland.
The Skinny launched its Northwest edition in April 2013, focusing on cultural happenings in Manchester and Liverpool.
As a listings magazine, The Skinny largely runs content that relates to events taking place within its catchment area during the month covered by the issue. This consists for the most part of previews, reviews, and feature interviews.
In March 2007, the magazine secured the first UK interview with Arcade Fire after the release of hit album Neon Bible. The following month, it secured the first UK magazine cover for the band Battles in anticipation of the release of their debut album Mirrored.
In July 2007, the magazine ran an "opposites issue", which took an unusual slant on The Skinny's usual content, and featured the first reversed-logo masthead on a UK magazine.
The Skinny has established itself as a 'media partner' for a range of events, including Edinburgh International Film Festival, Edinburgh International Book Festival, Edinburgh Art Festival and Glasgay, and has previously had a long-running association with popular music radio station Xfm Scotland.
Also in 2006, Miles Johnson was awarded the Allen Wright Award for Excellence in Journalism for his feature "Bowling with The Hamiltons", beating off competition from The Scotsman, The List and the Sunday Herald.
In November 2011 the Advertising Standards Authority determined that the publication had breached CAP Code (Edition 12) rules 3.1, 3.3 (Misleading advertising), 8.2 and 8.15 (Sales promotions) in a promotion shown in the April edition. This was due to an insufficient deadline being provided for a non time-specific prize which was administered in conjunction with Edinburgh International Science Festival.