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The Strong is an interactive, collections-based educational institution in Rochester, New York, USA, devoted to the study and exploration of play. It carries out this mission through five programmatic arms called “Play Partners.” These are the National Museum of Play, the International Center for the History of Electronic Games, the National Toy Hall of Fame, the Brian Sutton-Smith Library and Archives of Play, and the American Journal of Play.
Independent and not-for-profit, The Strong houses hundreds of thousands of historical materials related to play. These enable a multifaceted array of research, exhibition, and other interpretive activities that serve a diverse audience of adults, families, children, students, teachers, scholars, collectors, and others around the globe.
Known originally as the Margaret Woodbury Strong Museum and later simply as the Strong Museum, it became the Strong National Museum of Play in 2006 after completing renovations and an expansion that nearly doubled its size to 282,000 square feet (26,200m2). The institution rebranded as The Strong in 2010—housing the National Museum of Play and four additional Play Partners.
The Strong collects and preserves artifacts, documents, and other materials that illuminate the meaning and importance of play. The hundreds of thousands of objects in The Strong’s collections comprise the world’s most comprehensive assemblage of toys, games, dolls, electronic games, and other items related to play.
The National Museum of Play
The National Museum of Play is the only collections-based museum anywhere devoted solely to the study of play, and although it is a history museum, it has some characteristics of a children’s museum, making it the second largest museum of that type in the United States.
The International Center for the History of Electronic Games
The International Center for the History of Electronic Games collects, studies, and interprets video games, other electronic games, and related materials and the ways in which electronic games are changing how people play, learn, and connect with each other, including across boundaries of geography and culture.
National Toy Hall of Fame
The National Toy Hall of Fame recognizes toys that have demonstrated popularity over multiple generations and thereby gained national significance in the world of play and imagination. Each year the hall inducts additional honorees and showcases both new and historic versions of the classic icons of play.
Brian Sutton-Smith Library and Archives of Play
The Brian Sutton-Smith Library and Archives of Play is a multidisciplinary research repository devoted to the intellectual, social, and cultural history of play. In addition to housing the personal library and papers of eminent play scholar Brian Sutton-Smith, this Strong Play Partner holds a full spectrum of primary and secondary resources, including scholarly works, popular and children’s books, professional journals, other periodicals, trade catalogs, comics, manuscripts, game design materials, personal papers, and business records.
American Journal of Play
The American Journal of Play is a peer-reviewed, interdisciplinary quarterly that serves as a forum for discussing the history, science, and culture of play. The Journal includes articles, interviews, and book reviews written for a broad readership of educators, scholars, designers, and others.
- "Q4: Rollie Adams, president and CEO, the Strong | Rochester Business Journal New York business news and information". Rbj.net. Retrieved 2013-01-21.
- Rafferty, Rebecca. "City Newspaper". Rochestercitynewspaper.com. Retrieved 2013-01-21.