The Swatch Group
|This article needs additional citations for verification. (August 2012)|
|Revenue||CHF 8.143 billion (2012)|
|Operating income||CHF 1.436 billion (2010)|
|Profit||CHF 1.608 billion (2012)|
|Total assets||CHF 8.614 billion (2010)|
|Total equity||CHF 7.101 billion (2010)|
Swatch Group Ltd. designs, manufactures, distributes and sells finished watches, watch movements, watch components, electronic systems and jewelry. Based in Biel, Switzerland, The Swatch Group was formed in 1983 through merger of two Swiss watch manufacturers: ASUAG and SSIH. Formerly SMH Swiss Corporation for Microelectronics and Watchmaking Industries Ltd, the company took its present name in 1998. The Swatch Group is led by G. Nicolas (Nick) Hayek, Jr., son of the late co-founder and chairman Nicolas Hayek.
In 2012, gross sales were CHF 8.143 billion, up 14% on 2011 results.
Worldwide, The Swatch Group employs over 29,700 people in 50 countries.
- 1 History
- 2 Brands
- 3 Movement and component sales
- 4 Electronic Systems
- 5 Sports and Events Timing
- 6 The Nicolas G. Hayek Watchmaking School
- 7 Internet Time and new technologies
- 8 Ventures
- 9 See also
- 10 Further reading
- 11 References
- 12 Citations
- 13 External links
The Swatch Group formed from two financially troubled predecessor companies, SSIH and ASUAG.
SSIH originated in 1930 with the merger of the Omega and Tissot companies. Swiss watch quality was high, but new technology such as the Hamilton Electric watch introduced in 1957 and the Bulova Accutron tuning fork watch introduced in 1961 presaged increasing high technology competition.
In the late 1970s SSIH became insolvent due in part to a recession and in part to heavy competition from inexpensive Asian made quartz crystal watches. These difficulties occurred even though it had become Switzerland's largest and the world's third largest producer of watches. Its creditor banks assumed control in 1981.
ASUAG, formed in 1931, was the world's largest producer of watch movements and the parts thereof (Balance wheels, Balance Springs (Spiral), Assortments, Watch Stones ("rubis"). ASUAG had also integrated an array of Watch brand in 1972 into a sub holding company, General Watch Co.
ASUAG failed similarly in 1982.
Both groups were reorganized and merged into SSIH/ASUAG Holding Company in 1983. Taken private, in 1985, by then CEO Nicolas Hayek, with the understanding of the Swiss Banks and the financial assistance of a group of Swiss private investors, it was renamed SMH in 1986, and ultimately Swatch Group Ltd in 1998.
The launch of the new "Swatch" brand watch in 1983, by the then ETA SA CEO Ernst Thomke and his young team of engineers, was marked by bold new styling and design. The quartz watch was redesigned for manufacturing efficiency and fewer parts. This combination of marketing and manufacturing expertise restored Switzerland as a major player in the world wristwatch market.
Watches and Jewelry
Prestige and Luxury Range
Movement and component sales
Swatch subsidiary ETA Manufacture Horlogere, which is based in Grenchen, Switzerland, furnishes many OEM brands, such as LVMH, which markets Tag Heuer, Hublot and Zenith watch lines, and Richemont, which markets amongst others, Baume & Mercier, IWC, Jaeger-LeCoultre, Officine Panerai, Piaget SA and Vacheron Constantin.
The Swatch Group Electronic System provides complete solutions[clarification needed] by integrating the individual expertise of the following companies:
- EM Microelectronic-Marin: Designs and produces ultra-low power, low voltage mixed-signal integrated circuits, LCD and modules. IC Product lines include RFID, microcontroller, smart card, ASIC, RTC, reset circuit, watchdog, LCD driver, opto ICs.
- Oscilloquartz SA: Produces and designs high precision frequency control products, including Cesium PRS, quartz crystal oscillator, OCXO, BVA & PRC, SSU (also called SASE, TSG or BITS), GPS based synchronisation products for the wireless and wired telecommunication infrastructure.
- Micro Crystal: Produces miniature low power quartz crystals and small low power oscillators. Focus is 32.768 kHz SMD and through hole crystals in miniature metal and ceramic package.
- Renata: Develops and produces micro batteries. Product lines include button cells and rechargeable (Lithium Polymer) batteries. Primary batteries include Silver Oxide Lithium and Zinc-Air technologies.
- Lasag AG (purchased October 2010 by Rofin-Sinar): Offers solid-state laser solutions for precision welding, cutting, drilling and scribing of metals and ceramics materials.
Sports and Events Timing
The Nicolas G. Hayek Watchmaking School
The Swatch Group started offering their first class for aspiring watchmakers in September 2005. This school is based out of Miami, Florida. Another school is located in Okmulgee, Oklahoma. Other watchmaker schools outside the US are situated in Glashütte (Germany), Pforzheim (Germany), Kuala Lumpur (Malaysia) and Shanghai (China).
Internet Time and new technologies
In October 2004, Swatch introduced its first smart watch, the Paparazzi, based on Microsoft Corporation's SPOT (Smart Personal Objects Technology) technology.
Swatch subsidiary Belenos Clean Power AG entered into a joint venture with the Paul Scherrer Institut in May 2008 to develop a hydrogen fuel cell for a fuel cell powered car. Swatch began test drives of the car in Switzerland in 2012 and plans to bring the car to market by 2015 or 2016.
- Mudambi, Ram, "Branding Time: Swatch and Global Brand Management" - Temple University, Fox School of Business, Temple University IGMS Case Series No. 05-001, January 2005
- The Swatch Group Ltd., "History of the Swatch Group"
- "Key Figures 2012". Swatch Group. Retrieved 4 February 2013.
- Swatch Group, Watches and Jewelry
- "Swatch fire seen affecting other watch makers" Reuters G+M Dec 30 2013
- Swatch Group - Swiss Timing
- Lewin, p 132
- "Joint-Venture between Belenos Clean Power AG and the Paul Scherrer Institute PSI". The Swatch Group. Retrieved 30 March 2012.
- Reeves, Benjamin. "Swatch To Sell Hydrogen Fuel-Cell Car". Autos & Trends. Retrieved 30 March 2012.
- Lewin, Tony. Smart thinking: the little car that made it big. St. Paul, Minnesota: MBI Publishing. ISBN 0-7603-1943-X.
|Wikimedia Commons has media related to Swatch Group.|
- Official website
- The Nicolas G. Hayek Watchmaking Schools Official Website
- Yahoo! - The Swatch Group Ltd. Company Profile
- The Swatch Group History