|Slogan||Your daily cut of the loin|
|Type of site||Local news|
|Created by||Elia Varela Serra and Miquel Hudin|
|Launched||May 31, 2009-Nov 2011|
|Alexa rank||3,706,606 (April 2014[update])|
Originally titled "The Tenderblog", The Tender was published by couple Elia Verela Serra (a native of Eastern Europe) and Miquel Humin (a native northern Californian), focusing on the Tenderloin, Civic Center, Mid-Market, Tendernob, and Little Saigon neighborhoods of San Francisco.
With an estimated monthly readership of 40,000, The Tender focused on district current events, restaurants, arts, and general social issues — earning a place as one of San Francisco's strongest neighborhood blogs and earning the respect of San Franciscans.
Because of its in-depth knowledge of the Tenderloin, larger publications were known to pick up stories first published in The Tender, as with June 2011 coverage of a long-established diner leaving the neighborhood subsequently carried up by the San Francisco Chronicle. SFist), Eater SF, and Grubstreet SF. — and October 2010 coverage of a four-alarm apartment building fire subsequently carried by SF Weekly, SF Appeal, and SFist.
The Tender was nominated for both Best San Francisco Neighborhood Blog and Best Flickr Pool in the SF Weekly - Web Awards 2011.
- "Thetender.us Site Info". Alexa Internet. Retrieved 2014-04-01.
- "The Tender's Elia Varela Serra Talks About Food in the 'Loin". SFWeekly.com, Jonathan Kauffman, Wed, Nov 23, 2011. "Alas, the Tender is going dormant. Elia Varela Serra and her husband Miquel, who've maintained the site for two and a half years, are soon moving to Spain, where Elia was raised. They're leaving the site up, but their daily posts will end this week."
- "About The Tender", The Tender
- Christin Evans "Wild Experimentation in San Francisco's Local News Scene", Huffington Post, August 2010
- "Excellence in San Francisco Local Blogging", SF Citizen, October 2010
- Laura Mason, "Tenderblog's Happy Hour Chill Session", 7x7 Magazine, November 2010