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The Vagenda is a feminist online magazine launched in January 2012. It uses the tagline "Like King Lear, but for girls," taken from Grazia magazine's summary of the film The Iron Lady, starring Meryl Streep. The Vagenda is run by British journalists Holly Baxter and Rhiannon Lucy Cosslett, founded by ten London-based women journalists in their twenties and now written by a large group of pseudonymous contributors. Cosslett describes The Vagenda as "a media watchdog with a feminist angle". 
In the first few hours of its launch it had 10,000 hits; in the first 16 days 150,000, accruing 250,000 hits in its first month and approximately 8 million in their first year.  Journalists write for the Vagenda in The Guardian and The New Statesman. The Vagenda editors say that they were heavily influenced by Times columnist Caitlin Moran and her best selling book How to be a Woman. Contributing journalist Natalie Cox commented that she hoped it would become an "online feminist Private Eye".The New Statesman described the magazine: "humorous and topical with a searing, critical streak, The Vagenda exposes the mainstream female press for its insidious elements - and its frequent ridiculousness." The Times newspaper featured the magazine in an extended spread in March 2012 and Cosslett featured on BBC Radio 4's Woman's Hour, discussing the launch. 
Vagenda editors commented:
A vagenda is a woman with an agenda, or specifically a vagina with an agenda. Today’s media is full of them. Unfortunately, more often than not, these vagendas are not your friend - particularly in the context of women’s fashion and lifestyle magazines, which, quite frankly, have come to constitute one of the most underhanded instances of woman-on-woman crime. Fact is: Vogue has a vagenda, Cosmo has a vagenda, and even American teen mag Seventeen has a vagenda - and the vibe in there is not friendly... The fact is that women’s magazines nowadays constitute a minefield of body fascism. When you flick through one ("read" is probably too strong a word for the image-and-Tweetspeak-heavy content on offer), you’re always dodging another insecurity explosion. Whether it’s Rihanna’s 25-minute underwear workout (yes, it’s a real thing) or snake venom infused lip-gloss, the underlying message throughout is that you are your body, and your body isn’t good enough.
In September 2012, the publisher Square Peg, owned by the Random House group (Vintage Press), outbid 12 competitors to win rights to a book by the two editors of The Vagenda. A six figure deal was agreed, with a view to a book release in 2013, in the UK. It has been described as a "(wo)manifesto, exploring some of the most popular themes and topics in greater depth but with their customary humour, insight and irreverence not to mention wonderful writing". 
The site attracted subsequent criticism for its practice of referring to contributors only by their initials while the editors Coslett and Baxter, and a handful of well known journalists, received full credit for their contributions.  The site raised money for a relaunch after the book deal through Kickstarter, a decision that was criticised following Holly Baxter's article in the Guardian appeared to suggest that musician Dev Hynes should not receive donations following a house fire that destroyed his studio and in which his dog died, in which she called it an "undignified charity case." 
An April 2014 review of the book in The Observer by Rachel Cooke described the book as "Grotesquely mannered, woefully researched and bizarrely dated ... The Vagenda achieves the rare feat of patronising the very people it purports to support."
- "Caitlin Moran and Lena Dunham are great, but take note Vagenda - feminism isn't just a white, middle class movement", 23 October 2012 The Independent
- New Statesman "The Vagenda joins NewStatesman.com" 14 May 2012
- "Police corruption, the duck house of Hackgate and King Lear for girls" 1 March 2012 New Statesman
- Evening Standard, "What's on the Vagenda?" 22 February 2012
- "What's on the Vagenda?" The Times, 25 March 2012
- Dalston Darlings event, 1 February 2013
- "Working motherhood: not sure a band of cupcake 'mumpreneurs' is the answer", The Guardian 5 November 2012
- "Dressing up for Halloween: a feminist's guide", 26 October 2012 The Guardian
- " The Vagenda List of the Quietly Awesome " 18 February 2013 The New Statesman
- Woman's Hour, BBC Radio 4, 28 February 2012
- New Statesman "Women's magazines: exposing their vagenda" 14 May 2012
- The Bookseller magazine "Square Peg signs The Vagenda in six-figure deal" 17 September 2012
- "On the army of unnamed writers behind the Vagenda"
- "Why celebrity crowdfunding has little appeal"
-  "Everyday Sexism and The Vagenda review – everything you wanted to know about sexism, except how to fight it" 13 April 2014