The Vegetarian and Vegan Foundation (VVF), founded by Juliet Gellatley (along with Viva!), is a science-based health and nutrition charity. VVF monitors and interprets the growing body of research linking diet and health. VVF helps the public, health professionals and the food industry make informed choices about diet by providing information and advice about healthy eating. VVF also runs health and education campaigns, presents school talks, cookery demonstrations, contributes to the magazine Viva!life and produces a wide variety of materials, including the free online Vegetarian Recipe Club. VVF also answers nutritional queries from the public, industry and health sector and publishes diet and health-related stories regularly in national, regional and specialist press. The majority of diseases that kill most Westerners prematurely can be prevented by consuming a plant-based diet – the VVF explains why and provides information and advice about healthy eating.