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The Willy Wonka Candy Company
The Willy Wonka Candy Company is a brand of candy owned by and licensed by Nestlé S.A. using licensed materials from Roald Dahl's Charlie & the Chocolate Factory and its two film adaptations for their packaging and marketing. The brand started in 1971, coinciding with the release of the first film adaptation. They were bought by Nestlé in 1988.
The brand is used on a range of candies in the American continent and a range of chocolate bars in the United Kingdom. Nestlé also sells sweets and chocolate under the Willy Wonka brand in the Republic of Ireland, Australia, New Zealand, Japan, Mexico, Canada, Colombia and Brazil.
A number of the Wonka-branded products actually did originate in the book and later films, such as the Everlasting Gobstoppers and the Wonka Bar, while others were originally created or acquired for the brand.
Film director Mel Stuart's 10-year-old daughter read the book Charlie & the Chocolate Factory and asked her father to make a film out of it. Stuart showed the book to producer David L. Wolper. Wolper convinced the Quaker Oats Company, who had no previous experience in the film industry, to buy the rights to the book and finance the picture for the purpose of promoting a new Wonka Bar through their Breaker Confections subsidiary. The original Wonka bar was not released with the film because of factory production problems, but later product releases were successful. Breaker Confections was renamed the Wonka Candy Company and eventually sold to Nestlé.