Theater Owners Booking Association
Theater Owners Booking Association, or T.O.B.A., was the vaudeville circuit for African American performers in the 1920s and 1930s. The theaters mostly had White owners ( Athens, Georgia's, 1909 "Morton Theater"—run by "Pinky" Monroe Morton, and now beautifully restored, being a notable exception) and collaborated in booking jazz, blues, comedians, and other performers (including the Classically trained—such as operatic soprano Matilda Sissieretta Joyner Jones, "The Black Patti") for Black audiences.
The association was established following the work of vaudeville performer Sherman H. Dudley. By 1909, Dudley was widely known as the "Lone Star Comedian" and had begun an attempt to have a black-owned and operated string of venues around the United States. By 1911 Dudley was based in Washington D.C. as general manager and treasurer of the Colored Actors' Union, and set up S. H. Dudley Theatrical Enterprises, which began buying and leasing theaters around Washington and Virginia. By 1916 the "Dudley Circuit" had extended into the south and Midwest, enabling black entertainers to secure longer-term contracts for an extended season; this circuit provided the basis for TOBA. His circuit was advertised in a weekly column published in black newspapers, "What's What on the Dudley's Circuit", and by 1914 it included over twenty theaters, "all owned or operated by blacks and as far south as Atlanta." TOBA was founded by people associated with Dudley's circuit.
The organization had more than 100 theaters at its peak in the 1920s. Often referred to by the Black performers as Tough on Black Artists (or, by Gertrude "Ma" Rainey, as Tough on Black Asses), the association was generally known as Toby Time (Time was a common term for vaudeville circuits). It booked only Black artists into a series of theatres on the East Coast and as far west as Oklahoma. TOBA venues were the only ones south of the Mason-Dixon line that regularly sought Black audiences, according to one reference. TOBA paid less and generally had worse touring arrangements than the White vaudeville counterpart. But like White vaudeville, T.O.B.A faded from popularity during the Great Depression.
Its earliest star performers included singers Ethel Waters, Gertrude Ma Rainey, Bessie Smith, Mamie Smith, Minto Cato, and Adelaide Hall; comedian Tim Moore with his Chicago Follies company (which included his wife Gertie); the Whitman Sisters and their Company; musicians Fletcher Henderson, Fats Waller, Louis Armstrong, Noble Sissle, Eubie Blake, Joe "King" Oliver, and Duke Ellington; comics Sandy Burns, Salem Whitney Tutt, and Tom Fletcher; future Paris sensation Josephine Baker; songwriter and pianist Perry Bradford, the mime Johnny Hudgins; dancers U. S. Thompson, Walter Batie, Earl "Snakehips" Tucker, and Valaida Snow; comic monologuist Boots Hope; and many others. In addition, later well-known names such as Florence Mills, Lincoln "Stepin Fetchit" Perry, Hattie McDaniel, Mantan Moreland, Jackie "Moms" Mabley, Dewey Pigmeat Markham, Johnny Lee, Marshall "Garbage" Rogers, Amanda Randolph, Chick Webb, Cab Calloway, a young William Basie (before he came to be called "Count"), and four-year-old Sammy Davis, Jr. all performed on the T.O.B.A circuit.
The most prestigious Black theaters in Harlem, Philadelphia, and Washington, D.C. were not part of the circuit, booking acts independently; The T.O.B.A. was considered less prestigious. Many Black performers, such as Bert Williams, George Walker, Johnson and Dean, Bill "Bojangles" Robinson, Tim Moore, and Johnny Hudgins also performed in White vaudeville, often in Blackface.
- Toba, disambiguation
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- Vaudeville - Part II