Theming refers to "the use of an overarching theme...to create a holistic and integrated spatial organization of a consumer venue." Often themes are derived from history, different cultures and fantasy.
Theming can vary in intensity from interior design to entire architecture based on a particular theme, with theme parks being an example of a common large-scale application of theming. Theming is prevalent in certain restaurants, casinos, museums, airports and resorts.
The use of theming is used extensively through the events industry and comprises modules at many universities including the UK Centre for Events Management at Leeds Metropolitan University.
Examples of themed environments
- Islands of Adventure (Universal Orlando Resort)
- Irish Pubs
- Rainforest Cafe
- Las Vegas Strip
- Buca di Beppo
- Mark Gottdiener, The Theming of America: dreams, media fantasies, and themed environments (Westview Press, 2001).
- Wood, Natalie T. and Caroline Munoz. (2007) "No Rules, Just Right or is it? The Role of Themed Restaurants as Cultural Ambassadors." Tourism and Hospitality Research 7(3/4), 242-255.
- Munoz, Caroline K, Natalie T. Wood and Michael R. Solomon (2006) "Real or Blarney?: A Cross-Cultural Study of Perceived Authenticity in Irish Pubs" Journal of Consumer Behaviour, 5 (6), 222-234.
- Lego, Caroline K, Natalie T. Wood, Michael R Solomon and Stephanie McFee (2002), "A Thirst for the Real Thing in Themed Retail Environments: Consumer Authenticity in Irish Pubs," The Journal of Foodservice Business Research, 5 (2), 61-74.
- Scott A. Lucas, The Themed Space: Locating Culture, Nation and Self (Rowman & Littlefield, 2007), 1.
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