There Is a Hell, Believe Me I've Seen It. There Is a Heaven, Let's Keep It a Secret.

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There Is a Hell, Believe Me I've Seen It. There Is a Heaven, Let's Keep It a Secret.
Studio album by Bring Me the Horizon
Released 4 October 2010 (2010-10-04)
(see release history)
Recorded March–June 2010 at IF Studios in Frölunda, Gothenburg Sweden; June 2010 at Sunset Lodge Studios, Los Angeles
Genre Metalcore
Length 52:50
Label Visible Noise, Epitaph (US)
Producer Fredrik Nordström, Henrik Udd
Bring Me the Horizon chronology
Suicide Season
There Is a Hell, Believe Me I've Seen It. There Is a Heaven, Let's Keep It a Secret.
The Chill Out Sessions
Singles from There Is a Hell, Believe Me I've Seen It. There Is a Heaven, Lets Keep It a Secret.
  1. "It Never Ends"
    Released: 20 August 2010
  2. "Anthem"
    Released: 30 November 2010
  3. "Blessed with a Curse"
    Released: 22 March 2011
  4. "Visions"
    Released: 23 August 2011
  5. "Alligator Blood"
    Released: 31 October 2011

There Is a Hell, Believe Me I've Seen It. There Is a Heaven, Let's Keep It a Secret., is the third studio album by British metalcore band Bring Me the Horizon. It was released on 4 October 2010 throughout the majority of Europe through Visible Noise whilst being released in the United States the following day by Epitaph Records.[1] This album was produced by Fredrik Nordstrom and Henrick Udd at IF Studios in Frölunda, Gothenburg Sweden, and at Sunset Lodge Studios in Los Angeles, California. This album features guest vocals from Canadian recording artist Lights, Josh Franceschi from British rock band You Me at Six and Josh Scogin from American mathcore band The Chariot. This album was recorded between March and June 2010. Musically, the album expands itself from the band's previous material, drawing from the metalcore genre whilst also incorporating a wide variety of experimentation, symphonic and electronic influences, clean vocals and choir vocal samples. Lyrically, the band has described Oliver Sykes' writing to be "personal" and "darker and moodier than music on the previous albums". The album's title is taken from the opening track, which is repeated multiple times throughout its verses and choruses.

There Is a Hell received favourable reviews from music critics, who praised the album's musicianship, lyrical content, experimentation and maturity in comparison with the band's previous material. The album charted in multiple countries, including Australia, Canada, Germany, Sweden, the United Kingdom and United States, while topping the charts in Australia. The album has spawned five singles, with "It Never Ends" charting within a few UK singles charts.

Background and recording[edit]

Throughout their career, Bring Me the Horizon had been generated an intense public polarisation. On one hand there was a strongly negative reaction to their music, however on the other the band leading up to the release of their third album has sold 200,000 records worldwide.[2]

Jona Weinhofen performing live with Bring Me the Horizon in 2010, Weinhofen had stated that he was "excited" to work with a band that differed from his work in I Killed The Prom Queen and Bleeding Through.[3]

On 26 November 2009, Bring Me the Horizon confirmed that they would start the making of their third studio album early in 2010,[4] scheduled for a summer release.[5] This album would be the first to include guitarist Jona Weinhofen, who stated that he was "…excited to be working on something new and so different than [his] previous works".[3] After spending the majority of their writing in rural Scotland,[6] the band entered IF Studios in Sweden with producer Fredrik Nordström in March; Completing the majority of the recording process by June.[7] Whilst writing guitarist Lee Malia noted how the band took broad influences from musical genres out of metal music, saying "we don't actually listen to any metal anymore, we listen to everything else."[8] These influences made the band question whether they should stick to their conventional approach to song-writing, with Malia commenting that "We always thought why should we stick to the two guitars, drums and bass format? Why can't we have some production stuff brought into it and look at each song as a bigger picture?"[8]

During the recording process Oliver Sykes suffered intense and unsettling night terrors for ten days straight, an issue that has affected him since he was 12 years old. The band resolved the issue by staying up late and watching Alan Partridge.[9]

Due to delays, the band ended up behind their recording schedule at IF Studios. Six of the vocal tracks were therefore recorded over three days in Los Angeles, just before embarking on Warped Tour.[10] The band initially wanted Lucy Conroy of the indie pop band, Lucy and the Caterpillar to contribute female vocals to the album. The band believed it would throw listeners off and when she was asked about her contribution she said, "Matt Kean was aware of my music and wanted someone kooky to sing on the album. I turned up and loved the track instantly."[11] However, Lucy Conroy's contribution to the album was never featured and never answered as to why. But while the band was in Los Angeles, they became aware that electronic musician Lights was in the same city and asked her to record for them. Sykes in an interview stated that "when we were recording in L.A., my manager told me she was in town and asked if we'd be interested in getting her on the CD. We wanted some female vocals. She said she'd love to, and came down and nailed it in a few hours. It was all a lucky coincidence."[12]

Musical Style[edit]

The opening track of the album 'Crucify Me' features guest vocals from Lights and her contribution has been lighlighted as "flower appearing out of a war zone"[13] and hers and Sykes vocals have been "glitched out" to provide controlled chaos.[14]

Track 8 off the album 'Visions' has been described as a "casus belli" of the album[15] incorporates a catchy guitar riff and chorus.[13][16]

Problems playing these files? See media help.

Much like the band's previous work There Is a Hell, Believe Me I've Seen It. There Is a Heaven, Let's Keep It a Secret. is considered primarily as metalcore.[12][14][16] Common traits of Bring Me the Horizon's music is their use of technical guitar riffs, dark lyrics, heavy breakdowns and gang vocals.[8] However, it is seen as developing on Bring Me the Horizon's more experimental, electronic tendencies,[17] taking the band's original sound and infusing it with female vocals, choirs, an orchestra,[18] emotive guitars and "jarring" electronics[19] and fusing aesthetics from electronica, classical, pop, classic rock, psychedelia, hardcore punk and technical metal.[12][14][20] In their review, Metal Hammer noted how the album is influenced by The Red Chord, Killswitch Engage and Pink Floyd.[18]

The first track of the album is 'Crucify Me', which is complemented by guest vocals by Lights and finally ends with an acoustic outro.[21] 'It Never Ends' is a combination of "massive walls of string orchestra and a Killswitch Engage epicness [sic]".[22] 'Don't go' starts with delicate string instruments and guitars, and is noted for its emotional vulnerability.[13] 'Home Sweet Hole' is seen a calling back to the band's sound from Suicide Season.[13] 'Visions' "the spacious reverberating guitar-spaces of post hardcore experimentalist Isis" mixed with breakdowns and a catchy chorus.[22] 'Blacklist' and 'Memorial' are seen as providing respite from the album's rage.[22] While the latter possesses a punk rock influence,[22] the former is an instrumental keyboard intermission.[23] Songs like 'It Never Ends' and 'Blessed With A Curse' are seen as sonically playing homage to the album's title, as they show a contrast between Heaven and Hell.[13] 'Blessed With A Curse' has a sound that has been cited as "restrained post-rock".[23]

Lyrically, There Is a Hell is a story of a man battling his self-perpetuated inner turmoil.[17] There Is a Hell has been described as almost conceptual for Sykes, in the album's announcement from Epitaph it was stated that the album "vividly explores humanity's collective good nature".[1] The band has often looked at the lyrical themes of There Is a Hell as being repercussions of what was sung about on the band's second album. Matt Nicholls described Sykes' lyrics as being darker and more moody than the music on previous albums.[24] When asked about the truthful nature of the lyrical content Oliver Sykes said that "It's all about me. Everything I write is personal. And it's all very true[...] It's stuff I don't talk to people about. But when I put pen to paper, it's a lot easier".[12] When Sykes commented on people's interpretation of the record's lyrics he said that "people might think they know what I'm singing about, but they don't. They did not do the things I did. But I want people to be able to apply it to themselves".[9]

Release and promotion[edit]

The entire album began streaming on their Myspace on 28 September 2010 prior to the album's release.[25] The album was initially released in the United Kingdom on 4 October 2010 through Visible Noise[1] and then the next day on 5 October through Epitaph in United States and Canada.[26]

It was accompanied by a preview trailer for the album, which was published through the Epitaph Records YouTube channel. A 30-second sample of the first single 'It Never Ends', released on 20 August. A music video, directed by Jakob Printzlau, was released in conjunction with the singles release.[27] The single within its first week of sales achieved a place of number 3 on the UK Rock Chart,[28] number 11 on the UK Indie Chart[29] and 103 on the mainstream UK Singles Chart[30] Their song 'Fuck' was released through the band's MySpace, PureVolume and Facebook pages, as well as the Visible Noise YouTube channel and Epitaph Records SoundCloud page, on 14 September.[31]

On 23 August 2011 they released the fourth music video and single, 'Visions'.[32] On 31 October, the next music video for the song 'Alligator Blood' was released.[33]

Tours and Performances[edit]

Lead guitarist Lee Malia performing in 2010.

In December 2010, Bring Me the Horizon joined Bullet for My Valentine as the main support band, alongside Atreyu, in a short five date arena tour around the United Kingdom.[34] To cope with high demand Live Nation released extra standing tickets to all dates.[35] Rumours circled as to why Bring Me the Horizon sets were cut short at arenas, and this was cited mainly to do with the shows becoming more violent and less controllable. When asked about the shows, Matt Nicholls said that the band was told that they couldn't climb on any of the stage equipment or set or interact with the crowd. The band opposed these rules by initiating walls of death.[24]

In April 2011 Bring Me the Horizon embarked on a European tour, starting in the United Kingdom. They toured with Parkway Drive and Architects as main support bands, with The Devil Wears Prada as the opening support for the UK and dubstep group Tek-one opening for the remainder of continental Europe. The tour gained much publicity and was considered their biggest headline tour ever[36] and was even stated as the "tour of the year" by Rock Sound.[37] The tour, however, was not without its hindrances. On 28 April Matt Nicholls broke his arm whilst playing football with members of Bring Me the Horizon, Parkway Drive and Architects, and instead of canceling the tour Architects' drummer Dan Searle filled in as the drummer, but this meant that Bring Me the Horizon's setlist was halved in length.[36] And also on 28 April at the Bristol O2 Academy, there was a power cut before Parkway Drive's set.[38] Bring Me the Horizon's reaction to the power cut was to do a short 4 track acoustic set featuring "The Sadness Will Never End", "It Never Ends", "Suicide Season" and "Chelsea Smile".[39] The tour was extended with a North American leg from 13 August to 4 October, retaining Parkway Drive, Architects and Deez Nuts onto the line up.[40]

In December 2011 Machine Head completed an arena tour across Europe with Bring Me the Horizon as the main support band as well as DevilDriver and Darkest Hour as supports. Oliver Sykes stated that these will be the last European dates they'll do before they start the writing and the recording of their fourth album.[41] Bring Me the Horizon's presence on the tour was met with mixed reception from fans, Dave Bowes of The Fly with a live review of their performance at SECC in Glasgow as "simply in the wrong place at the wrong time but they choose to be the better men..."[42]


Commercial performance[edit]

There Is a Hell as seen as a significant turning point in the altering public perception of the band.[19] It had success in Australia, where it debuted at number one but registered the smallest ever sale for a week at number one with 3,600 units.[43] It later registered the second largest single weekly decline for a number one album in ARIA chart history dropping 1–20, behind Psycho Circus by Kiss, which dropped 1–32.[44] The album sold 20,200 in the US in its debut week, making it the fastest-selling album released by the band.[45]

Critical reception[edit]

Professional ratings
Aggregate scores
Source Rating
Metacritic (80/100)[46]
Review scores
Source Rating
AllMusic 3.5/5 stars[14]
AbsolutePunk (85%)[16]
BBC Music (positive)[15]
Big Cheese (4/5)[23]
Exclaim! Positive[47]
Kerrang! 5/5 stars[48]
Metal Hammer (9/10) [18]
Rock Sound (9/10)[17]
Spin (6/10)[49]

There Is a Hell, Believe Me I've Seen It. There is a Heaven, Let's Keep It a Secret. received generally positive reviews from music critics. At Metacritic, which assigns a normalised rating out of 100 to reviews from mainstream critics, the album received an average score of 80, based on 9 reviews, which indicates "generally favorable reviews".[46]

British publication Rock Sound has given the album large critical acclaim. Upon its release Rock Sound writer Pete Withers gave the album a 9 out of 10 praising its lyrical content and musical diversity "a bold and unrestrained body of work which is unafraid to push their more experimental, electronic tendencies to the fore and feature lyrics of a highly personal, bluntly confessional nature."[17] Rock Sounds later that year declared their "Album of The Year"[20] And then rated at number 8 out of 101 "Modern Classics".[50] Mike Diver writing BBC Music gave the album a glowing positive review, particularly praising their bold ambition to progress from Suicide Season by saying: "They’ve not done everything the easy way, but Bring Me the Horizon today stand at the very vanguard of the UK metal scene. This third album takes risks with confidence, and the end results are never less than startling."[15] Metal Hammer's 9 out of 10 review for the album summarised it as "one of the heaviest, most aggressive and best metal releases this year".[18]

Allmusic writer Gregory Heaney praised the lack of "over indulgent" production of the record, by incorporating studio trickery yet still being intense.[14] However not all reviews were positive, Spin magazine gave the album a lukewarm review questioning "Is this bizarre smash-up the future of metal or just Generation Y's Pitchshifter?"[49]


Publication Country Accolade Year Rank
Rock Sound UK Top 75 Albums Of 2010[20] 2012 1
Rock Sound UK Rock Sound’s 101 Modern Classics[50] 2012 8

The album was well received from different musicians as well. Simon Neil of Biffy Clyro chose the album as his choice in an article on the The Best Sounds of 2010. Saying "it is one of the best metal records I have heard in years: jam-packed with ideas and energy, and, most importantly for a metal record, the vocals don't make you cringe."[51] Rob Halford of Judas Priest praised the album in an interview with Metal Hammer by considering it pushing the limits saying: "And it seems to be the norm that if you attack something for this or that reason, the band are generally on to some really good idea. It could be setting a new standard. You have to be open minded in that way."[52]

Track listing[edit]

All lyrics written by Oliver Sykes and music composed by Bring Me the Horizon

No. Title Length
1. "Crucify Me" (featuring Lights) 6:20
2. "Anthem"   4:50
3. "It Never Ends"   4:34
4. "Fuck" (featuring Josh Franceschi of You Me at Six) 4:55
5. "Don't Go" (featuring Lights) 5:00
6. "Home Sweet Hole"   4:38
7. "Alligator Blood"   4:32
8. "Visions"   4:09
9. "Blacklist"   4:00
10. "Memorial" (instrumental) 3:10
11. "Blessed with a Curse"   5:08
12. "The Fox and the Wolf" (featuring Josh Scogin of The Chariot) 1:43
Total length:


Release history[edit]

Country Date Label Format Catalog number Source
(excl. Austria, Germany and Switzerland)
4 October 2010 Visible Noise CD TORMENT159 [1][57]
United States 5 October 2010 Epitaph 87065 [26]
Japan 6 October 2010 Sony SICP-2840 [55]
Australia 8 October 2010 Shock CTX594CD [58]
Austria Plastic Head TORMENT159 [59]
New Zealand 18 October 2010 Shock CTX594CD [60]

Chart performance[edit]

Chart (2010) Peak
Australian Albums Chart[61] 1
Canadian Albums Chart[62] 22
German Newcomer Chart[63] 4
Swedish Albums Chart[64] 30
UK Albums Chart[65] 13
UK Rock & Metal Albums Chart[66] 1
UK Indie Albums Chart[67] 1
US Billboard 200[62] 17
US Rock Albums[62] 2
US Hard Rock Albums[62] 2
US Independent Albums[62] 2


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