Things Can Only Get Better (D:Ream song)
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|"Things Can Only Get Better"|
|Single by D:Ream|
|from the album D:Ream On Volume 1|
|Released||10 January 1993|
|Writer(s)||Peter Cunnah and Jamie Petrie|
|Producer(s)||D:Ream and Tom Frederikse|
|D:Ream singles chronology|
"Things Can Only Get Better" is a popular dance-pop song by D:Ream. It is considered a part of the 'cool Britannia' cultural movement of the 1990s, and the Labour Party used it as a theme during the Party's successful 1997 campaign.
The song took several months to reach the top of the UK singles chart. Originally a club hit, pop success took much longer for the song – initially it reached only number 24 on the singles chart, in January 1993. Band member Al Mackenzie left later that year and remaining member Peter Cunnah took the band in a more pop friendly direction. "Things Can Only Get Better" was remixed and became an instant hit spending four weeks at number one in January 1994.
In popular culture
As a campaign song
In 1997 the track was adopted by the UK Labour Party as their theme for the 1997 UK General Election, as Labour's campaign was that the United Kingdom was in a dire state under John Major, despite continuous economic growth and low crime levels.
On the back of this use it returned to the chart reaching number 19 in May 1997, when Labour returned to power with Tony Blair as prime minister, replacing John Major's Conservative party as the party in government.
John O'Farrell used the song title as the title of his book about Labour's 18 years in opposition. Later, lead singer, Peter Cunnah admitted mixed feelings about the use of the song as part of the election campaign.
In 2013, the song was adopted as a chant by fans of Sunderland AFC after the teams revival under manager Gus Poyet. Supporters of Sunderland AFC launched a campaign to get the song back into the charts to coincide with their teams Capital One Cup Final on 2nd March 2014 at Wembley Stadium. On the 3rd of March 2014 the song re-entered in the UK Dance Chart at place number 19.ref>http://www.sunderlandecho.com/news/local/all-news/campaign-to-get-1990s-sunderland-anthem-things-can-only-get-better-to-no1-1-6458677</ref>
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16 January 1994
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