ThinkBright

ThinkBright

Type	Educational television, public affairs, arts and culture
Country	United States
Availability	OTA digital television in New York
Founded	2001 in Buffalo
Owner	WNED-TV
Launch date	2007 statewide
Official website	ThinkBright.org

ThinkBright TV is a PBS television digital subchannel serving New York State except New York City. Its programming includes educational series, lifelong learning, arts and culture, children's shows and public affairs coverage with a focus on New York's people, places and heritage.

ThinkBright & Well began as ThinkBright Lifelong Learning. ThinkBright Lifelong Learning included a television channel and an online service that supported and enhanced the educational experiences of teachers, students, families, and adult learners throughout New York State .

Started in July 2002 with a $2.5 million grant from The John R. Oishei Foundation, WNED began to harness digital technology to create a lifelong learning educational service. On Oct. 1, 2007, the service expanded to include all of upstate New York . New York State viewers can tune into a whole new selection of public broadcasting programs, including educational series, arts and cultural specials, public affairs forums and high-quality children's shows through ThinkBright. Programs that highlight New York State issues, people, places and heritage will also be featured. Via a statewide network feed from ThinkBright's originating station, WNED in Buffalo.

Participating New York PBS digital member stations include:

• WPBS-TV 16.2 Watertown / WNPI-TV 18.2 Norwood (Potsdam)
• WMHT-TV 17.2 Schenectady (Troy-Albany)
• WNED-TV 17.3 Buffalo and Western NY
• WSKG-DT 46.3 Binghamton / WSKA-DT 30.3 Corning-Elmira

In most markets, it occupies these subchannels for less than twelve hours per day, with the remaining timeslots allocated to other programming sources.