Thinkwell Group

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Thinkwell Group
Type Private company
Industry Experience design
Founded (2001)
Headquarters Burbank, California, USA
Key people Joe Zenas, Partner, chief executive officer;
Craig Hanna, Co-Founder and Partner, Chief Creative Officer;
Francois Bergeron, Co-Founder and Partner, chief operating officer
Employees Approx. 150 (2013)

Thinkwell Group is an experience design and production firm that was founded in 2001 and is headquartered in Burbank, California.[1] Since 2006, Thinkwell has gone from approximately 35 employees to more than 150, though the exact number fluctuates depending on the company's workload.[2][3] Thinkwell was named "Most Honored Theme Park Design Company" at the 2013 Theme Park and Attractions Summit & Awards in Beijing.[4]


Thinkwell Group's clients have included Warner Bros., Universal, Paramount, Sesame Workshop, Ferrari World, House of Blues, The Pier Shops at Caesars and Cirque du Soleil, among others.[5]

Some of Thinkwell's noteworthy projects include Warner Bros. Studio Tour London: The Making of Harry Potter,[6] a behind-the-scenes tour of the sets where all eight Harry Potter films were made at Warner Bros. Studios, Leavesden; Ski Dubai, an indoor ski resort in the Mall of the Emirates; NatureQuest, an immersive children's exhibit at Atlanta's Fernbank Museum of Natural History; the Wizarding World of Harry Potter Grand Opening Event for The Wizarding World of Harry Potter at Universal Parks and Resorts' Islands of Adventure theme park in Orlando, Florida;[7] and Jurassic Park Institute Tour, a 50,000-square-foot traveling educational attraction based on the movie Jurassic Park.[8]

In recent years, Thinkwell has been selected to design and produce various theme parks in China, which is experiencing a significant growth period in the theme park industry.[9] Thinkwell's current projects in China include Monkey Kingdom (Beijing), based on the 16th century Journey to the West Chinese folk tale,[10][11] and Jurassic Dream, an indoor theme park in the Heilongjiang Province of China.[6][12] Both are currently in development.

Lionsgate has partnered with Thinkwell Group to create a Hunger Games traveling exhibition set to begin touring U.S. cities in the summer of 2015, ahead of the worldwide release of the fourth film in the series, The Hunger Games: Mockingjay - Part 2. During a teleconference call, Lionsgate CEO Jon Feltheimer said, "Thinkwell … is spearheading an initiative for line extensions of The Hunger Games and all of our other brands."[13]


  1. ^ "How do you create the unforgettable? Being able to direct an army of experts sure helps". Entrepreneur. 1 October 2007. 
  2. ^ "Playing With New Themes". Los Angeles Times. 12 April 2006. 
  3. ^ "An Interview with the Industry's Shapeshifters". Entertainment Designer. 29 April 2013. 
  4. ^ "Thinkwell named "Most Honored Theme Park Design Company" at Beijing Summit". ThemeParkPost. Retrieved 7 November 2013. 
  5. ^ "Thinkwell Clients". Thinkwell Group. Retrieved 5 August 2013. 
  6. ^ a b MacDonald, Brady (21 March 2012). "'Harry Potter' movie studio tour opens outside London". Los Angeles Times. 
  7. ^ "Universal Orlando's celebrity opening ceremony for The Wizarding World of Harry Potter". Theme Park Insider. 16 June 2010. 
  8. ^ "Designing theme park rides: An $8M business". Fortune. 18 May 2007. 
  9. ^ MacLeod, Calum (4 July 2012). "Disney inspires boom in China amusement parks". USA Today. 
  10. ^ MacDonald, Brady (7 July 2011). "Monkey Kingdom theme park set to open in China in 2014". Los Angeles Times. 
  11. ^ Pierson, David (19 June 2011). "Theme park designers draw steady work in Asia". Los Angeles Times. 
  12. ^ Ungerleider, Neal (12 July 2012). "Flames of Fury, Animatronic Raptors, and a Brachiosaurus Half-Pipe: Inside China's Massive Jurassic Dream Theme Park". Fast Company. 
  13. ^ Vlessing, Etan (2014-05-30). "Lionsgate Moving Ahead on 'Hunger Games' Theme Park Plans". The Hollywood Reporter. Retrieved 22 August 2014. 

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