This Morning (TV programme)

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This article is about the British TV show on ITV. For the American show on CBS, see CBS This Morning.
This Morning
This Morning titles.png
Genre Entertainment
Presented by Phillip Schofield
Amanda Holden
Ruth Langsford
Eamonn Holmes
(See full list)
Theme music composer David Pringle
Country of origin United Kingdom
Original language(s) English
No. of series 30
No. of episodes 5,823
(as of 27 March 2015 (2015-03-27))
Executive producer(s) Emma Gormley
Producer(s) Richard Stowe
Alaistair Bell
Kirsty Jenkins
Brett Lawrence
Ed Matthews
Editor(s) Pete Ogden
Location(s) Albert Dock (1988–96, 2013)
The London Studios (1996–)
Running time 120 minutes (inc. adverts)
Production company(s) ITV Studios
(Granada Television)
Original channel ITV, STV, UTV
Picture format 576i (SDTV)
Original run 3 October 1988 (1988-10-03) – present
Related shows This Morning Summer
External links

This Morning is a British daytime television programme that has been broadcast on ITV since 1988.

The show was devised by Granada Television and was first broadcast from studios at the Albert Dock in Liverpool, before relocating to The London Studios in 1996, some two years after a Granada takeover of LWT, owner of The London Studios. This Morning airs live on weekdays from 10:30am until 12:30pm featuring news, topical items, showbiz, style and beauty, home and garden, food, health, real life and more similar features.

The show's original hosts Richard Madeley and Judy Finnigan co-presented the show from 1988 until 2001, when they joined Channel 4. This Morning is one of the longest running daytime programmes on British television, and celebrated 25 years since the show began on 3 October 1988 with the programme returning to its original home in Liverpool.

The show is currently presented by Phillip Schofield and Amanda Holden from Monday to Thursday, and by Eamonn Holmes and Ruth Langsford on Fridays. During the school summer holidays, Langsford and Holmes present the show, with Marvin and Rochelle Humes often taking over duties on Fridays.

Holly Willoughby, who normally hosts the show, is currently on maternity leave. Amanda Holden covered for her from September 2014 until the end of the year. Christine Bleakley took over in January 2015 until the end of February. Holden returned to present for the remainder of Willoughby's leave on 2 March 2015.


In 1988, ITV decided to create a live daytime morning programme. Four regional ITV companies made pilot shows to bid for the national contract:

The first episode of This Morning aired at 10.40am on 3 October 1988 and finished at 12.10pm, live from the Granada studio inside the Albert Dock in Liverpool. An industry insider believed the idea would not work and would be pulled by Christmas 1988, despite This Morning being launched with no publicity its ratings quickly rose to a daily average of two million viewers.

The first few series of experts were: weatherman Fred Talbot, agony aunt Denise Robertson, medic Dr Chris Steele, cook Susan Brookes, hair and make-up artists Andrew and Liz Collinge and wine expert Charles Metcalfe. The theme tune was by David Pringle, who also wrote opening music for Wheel of Fortune, Fun House and The Pyramid Game.

As part of the show, weather presenter Fred Talbot used a floating map of the British Isles to report the forecast.[2] A clip of a streaker running onto Fred Talbot's weather map in 1995 is regularly shown on clip shows.[3]

For the beginning of the Autumn 1996 series, the show was relocated to LWT's Television Centre (now The London Studios) in London, coinciding with a housing relocation for Madeley and Finnigan and to secure even more celebrity guests for the show.[citation needed]

In the Summer of 2001, Madeley and Finnigan left This Morning to present their own show on Channel 4.


A relaunch of This Morning took place in 2009 and subsequently, the ratings rose by 20%.[4]

In March 2010, This Morning producer Karl Newton announced that the show would air seven days a week, with two new one-hour shows broadcast on Saturdays and Sundays. Schofield and Willoughby presented pre-recorded links in between compilations of the past week's programming. The weekend editions were introduced on 20 March 2010, but have since been dropped from the schedule.[5]

On 1 March 2010, This Morning began an interactive cooking event, named This Morning Cook In!, where each week, five viewers and a celebrity guest cook along, via Skype, with the chefs on the day of the event. Gino D'Acampo and Phil Vickery were the two chefs to present the item.[6]

The show has proven newsworthy on several occasions. This Morning covered new ground by showing a gay partnership celebration live[3] An 2008 interview with Kerry Katona, slurring her words, also attracted coverage.[7]

On 21 August 2013, Carol Vorderman took her first steps towards a 2014 World Record attempt by doing a solo flight to 1,000 metres high, live on This Morning, reporter Jenni Falconer was there.[8]

In September 2013, at the beginning of the new 30th series, the show had a minor revamp. The opening titles and theme tune were updated and the graphics used throughout the show had been changed slightly. The website had also been given a new makeover.

With the theme tune being updated – This Morning has now had 7 variations of the theme since it began in 1988. However, since 8 September 2014, the theme was reverted to 2009-2013 theme.

25th anniversary[edit]

On 3 October 2013, This Morning celebrated its 25th anniversary. The programme was broadcast live from its original home at Albert Dock in Liverpool with presenters Phillip Schofield, Eamonn Holmes, Holly Willoughby and Ruth Langsford being joined by original presenters Richard Madeley and Judy Finnigan. Numerous historical clips of the show were aired, including Gene Pitney's infamous miming gaffe from 1989. Keith Lemon presented the weather from the show's infamous floating weather map, while Stephen Mulhern presented various items including 'The Hub Sub' (The Interactive 'Hub' on a submarine).[9] There was much speculation around whether Fern Britton would return for the 25th anniversary, however it was confirmed eight days before that she would not.[10][11] Despite this, Britton did appear in a pre-recorded VT during the show.


This Morning is currently hosted by Phillip Schofield and Amanda Holden between Monday and Thursday, and Ruth Langsford and Eamonn Holmes on Fridays. During school holidays, Eamonn and Ruth present between Monday and Thursday, with Rochelle Humes and Marvin Humes on Friday mornings. Holly Willoughby will return to the show from September 2015.

From October 1988 to July 2001, This Morning was presented by husband and wife Richard Madeley and Judy Finnigan. However from 1998 onwards, they hosted only the Monday to Thursday editions, with regular guest presenters hosting on Fridays: during the tenth series Caron Keating and Ross Kelly presided, and from series 11 in 1999 Fern Britton and John Leslie were regular presenters of the Friday show.[citation needed]

When Madeley and Finnigan departed the show in 2001, they were replaced by Coleen Nolan and Twiggy,[citation needed] with Britton and Leslie remaining on Fridays. However, when Nolan and Twiggy proved less popular with viewers,[citation needed] Britton and Leslie took on the full job of presenting the show and brought the ratings back up to around one million.[citation needed] In 2002, after certain allegations were made in the press about his private life, Leslie was dismissed from the programme.[12]

Leslie was replaced by Phillip Schofield in 2002, developing an on-screen relationship with Fern Britton that was characterised by good humour and giggling.[citation needed]

Lorraine Kelly joined the team in 2003, to co-present with Phillip Schofield on Mondays and Fridays.[citation needed] This was to enable Britton to spend more time with her family, as she hosted three episodes per week.[citation needed] Kelly left This Morning in March 2006 to concentrate on her GMTV programme (GMTV with Lorraine), as well as to spend more time at home.[citation needed] Schofield and Britton presented the show from Monday to Thursday, whilst Ruth Langsford presented the show on Fridays with Schofield. Joined by Eamonn Holmes in 2006, Langsford also presented the show during school holidays[13] and since September 2008, the real life couple host the show each Friday. However, this wasn't the first time the couple had appeared presenting the show, having presented a special edition in 2002 to coincide with the Queen's Golden Jubilee.[citation needed]

In March 2009, Britton announced that she was to leave This Morning and was later replaced by Holly Willoughby in September 2009. On 17 July 2009, Britton presented her final show with a list of friends and celebrities after 10 years of presenting.[14]

On 4 April 2011, ITV confirmed that presenter of travel items on the show Jenni Falconer, and Friday co-host Ruth Langsford would cover Holly Willoughby, from 14 April for the first six weeks of her maternity leave.[15] Langsford presented the first three weeks with Falconer the final three. Jenni Falconer filled in for Holly, on 12 April 2011, as it was announced by Phillip Schofield that Holly may or may not be in labour and was having the day off.[16] Schofield confirmed via Twitter that Willoughby was in labour. Falconer covered the remainder of Willoughby's leave until 14 July 2011.

On 14 March 2014, Willoughby announced her third pregnancy. It was later confirmed on 11 July 2014, that Amanda Holden would co-host This Morning with Schofield from September until December 2014 and then from March 2015 onwards, while Christine Bleakley co-hosted the show in January and February 2015 whilst Holden filmed the Britain's Got Talent audition stages.[17]

The show has been presented by only one presenter eight times in its history. The first by Madeley while Finnigan was ill with a cold. Three times by Britton; in 2002 following the allegations against Leslie, in 2008, when Schofield was absent due to his sick father, on 2 February 2009, when Schofield became snowed in at home and was unable to make it into the studios, once by Schofield on 23 March 2009 when Britton fell ill just before the opening of the show, once by Holmes on 27 January 2012, when Langsford, at short notice, had to leave to present Loose Women because regular Loose Women anchor Andrea McLean had fallen ill, once in October 2012, when Schofield had to pre-record an interview Judi Dench for a future episode, leaving Willoughby to present the second half of the show alone and finally in December 2014, when Schofield was partaking in Christmas telethon Text Santa. Amanda Holden presented the first and last quarter of the show alone.

The Hub (2010-2014)[edit]

The Hub was the interactive part of the show which heavily featured in This Morning from 2010 until 2014.

The most recent "Hub" presenters before the feature was dropped were Jeff Brazier, Jenni Falconer and Rylan Clark, with Emma Willis, Stephen Mulhern, Laura Whitmore and Mark Wright occasionally presenting.[18]

The original "Hub" presenters were Coleen Nolan, who later departed in 2012; Samanthi Jayawardena, who later departed in 2012 and Matt Johnson, who stepped down from the role in 2013 (although he has continued to host other items for the show since).[19]

"The Hub" has been guest presented by a number of hosts during its time on air. These include Helen Fospero, Jenni Falconer, Andrew Hayden Smith, Andi Peters, Lauren Souness and Nigel Mitchell.

In 2013, This Morning held a competition for one viewer to present "The Hub" for one day in the Summer. The winner of the competition was Maddy Moss, who hosted "The Hub" features on two occasions.

Following a revamp to the show in September 2014, "The Hub" was dropped from the programme.


Year Group Award Result
1998 National Television Awards Most Popular Daytime Show Won
1999 National Television Awards Most Popular Daytime Show Won
2000 National Television Awards Most Popular Daytime Show Won
2001 National Television Awards Most Popular Daytime Show Won
2003 TV Quick Awards Best Daytime Viewing Won
2004 TV Quick Awards Best Daytime Viewing Won
National Television Awards Most Popular Daytime Show Won
2010 TV Times Awards Favourite Daytime Programme Won
2011 TV Times Awards Favourite Daytime Programme Won
2011 National Television Awards Best Topical Magazine Programme Won
Craft BAFTA Digital Creativity Nominated
2012 National Television Awards Most Popular Factual Programme Won
TRIC Awards Best TV Daytime Programme Won
Freesat Awards Best Live Programme Won
BAFTA Craft Awards Best Interactive Programme Nominated
2013 National Television Awards Most Popular Daytime Programme Won
TRIC Awards Best TV Daytime Programme Won
2014 National Television Awards Most Popular Daytime Programme Won
TRIC Awards Best TV Daytime Programme Won
2015 National Television Awards Most Popular Daytime Programme Won


Outside Studio 8 at The London Studios

Since 1996, This Morning broadcasts live from Studio 8 at The London Studios on the South Bank which features large picture windows looking out over the River Thames.[20] The windows that are seen on screen are real but have a silver coating on the outside to prevent people seeing in and also to prevent glare from the sun.

In February 2015, guest Bear Grylls made his entrance by climbing up a rope and smashing his way through the window. The rest of the episode featured a large wooden board over the broken area.

This Morning Summer[edit]

Main article: This Morning Summer

This Morning Summer is a spin-off from the main show, aired on ITV each summer. Since 2010, Eamonn Holmes and Ruth Langsford have hosted the seven-week series, alongside guest presenters on Fridays.

It is generally a continuation of the same format, effectively making This Morning a year-round broadcast. The summer programme was commissioned for a fourth series, following the successful third in 2012.

The regular This Morning Summer presenters are: Ruth Langsford and Eamonn Holmes on Monday to Thursday and guest presenters on a Friday have included: Paddy McGuinness, Kate Thornton, Ben Shephard, Stephen Mulhern and more recently, husband and wife duo Marvin and Rochelle Humes.

The "Summer" part of the title was dropped for the 2014 series.


  1. ^ Hassell, Katherine. "Funny facts about This Morning as it celebrates its 25th birthday | Showbiz | News | Daily Express". Retrieved 2014-01-24. 
  2. ^ Warwick, Dave. "Fred Talbot". Retrieved 2008-10-10. 
  3. ^ a b Richard and Judy's memorable moments BBC News, 1 July 2009
  4. ^ ITV tops daytime viewing figures thanks to women presenters Mirror, 2 March 2010
  5. ^ "This Morning to air at weekends". BBC News. 13 March 2010. 
  6. ^ "This Morning Cook in!". Retrieved 20 March 2010. [dead link]
  7. ^ Kerry Katona's This Morning appearance was a new TV low, 22 October 2008
  8. ^ "Daredevil Carol Vorderman begins her flying countdown in a live tv first | presscentre". 2013-08-19. Retrieved 2014-01-24. 
  9. ^ "This Morning turns 25 | presscentre". 2013-09-24. Retrieved 2014-01-24. 
  10. ^ "Fern Britton not involved in 'This Morning' anniversary - TV News". Digital Spy. 2013-09-25. Retrieved 2014-01-24. 
  11. ^ "'This Morning' fans - Community - Google". 2013-12-19. Retrieved 2014-01-24. 
  12. ^ John Leslie is sacked by ITV Telegraph, 31 October 2002
  13. ^ Eamonn Holmes and Ruth Langsford to host This Morning through summer, 24 May 2010
  14. ^ Tearful Fern Britton quits This Morning sofa The Independent, 17 July 2009
  15. ^ Jenni Falconer and Ruth Langsford to cover Holly Willoughby's Maternity Cover This Morning, 4 April 2011
  16. ^ 'Over the moon' Holly Willoughby announces she's pregnant with second child live on This Morning Mail Online, 3 November 2010
  17. ^ [1] e
  18. ^ ITV expands cross-platform offering for This Morning New Media Age, 2 September 2010
  19. ^ "Matt's best moments | #TMHub | The Hub | This Morning". Retrieved 2014-01-24. 
  20. ^ Studio 8 The London Studios

External links[edit]