This Strange Effect" is a song written by Ray Davies of The Kinks and released first by Dave Berry in July 1965. The single was released in the United States in September 1965. It reached #1 in the Netherlands and Belgium and No.37 on the UK singles chart.
studio recording was never officially released by The Kinks, but live recordings exist. An in-studio BBC recording by the Kinks from August 1965 was released in 2001 on The Songs We Sang for Auntie - BBC Sessions 1964-1977.
Rolling Stones bassist, Bill Wyman, covered the track for his 1992 album . This version can also be found on Stuff . A Stone Alone: The Solo Anthology 1974-2002
Belgian band, Hooverphonic, covered the song in 1998 for their album, . Their version of "This Strange Effect" was released as a single and was featured in the American television advertisement for the Blue Wonder Power Milk Motorola SLVR.
Another cover was recorded in 2006 by Finnish band The Others aka 22PP for their album "Monochromeset". "22PP" stands for 22 Pistepirkko. Credit for the song was given to The Kinks.
A version of the song also appears on the 1999 Thievery Corporation album Abductions and Reconstructions.