This Strange Effect

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"This Strange Effect"
Single by Dave Berry
B-side "Now"
Released 2 July 1965
Format 7" vinyl
Recorded June 1965 at Decca Studios, West Hampstead, London
Genre Pop music
Length 2:28
Label Decca F12188 (UK)
London 45-9781 (USA)
Writer(s) Ray Davies
Producer(s) Mike Smith
Dave Berry singles chronology
"Little Things"
"This Strange Effect"
"I'm Gonna Take You There"

"This Strange Effect" is a song written by Ray Davies of The Kinks and released first by Dave Berry in July 1965. The single was released in the United States in September 1965. It reached #1 in the Netherlands and Belgium and No.37 on the UK singles chart.

A studio recording was never officially released by The Kinks, but live recordings exist. An in-studio BBC recording by the Kinks from August 1965 was released in 2001 on The Songs We Sang for Auntie - BBC Sessions 1964-1977.

Former Rolling Stones bassist, Bill Wyman, covered the track for his 1992 album Stuff. This version can also be found on A Stone Alone: The Solo Anthology 1974-2002.

"This Strange Effect"
Single by Hooverphonic
from the album Blue Wonder Power Milk
B-side Various remixes
Released 1998
Format CD, 12" vinyl
Genre Trip hop
Length 3:55
Label Columbia
Writer(s) Ray Davies
Producer(s) Hooverphonic, Mark Plati
Hooverphonic singles chronology
"This Strange Effect"

Belgian band, Hooverphonic, covered the song in 1998 for their album, Blue Wonder Power Milk. Their version of "This Strange Effect" was released as a single and was featured in the American television advertisement for the Motorola SLVR.

Another cover was recorded in 2006 by Finnish band The Others aka 22PP for their album "Monochromeset". "22PP" stands for 22 Pistepirkko. Credit for the song was given to The Kinks.

A version of the song also appears on the 1999 Thievery Corporation album Abductions and Reconstructions.