Thomann (retailer)

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Musikhaus Thomann
Type Registered Merchant
Industry Musical Instruments
Founded January 1954
Headquarters Burgebrach
Key people Hans Thomann, Jr, CEO
Products Musical instruments, Recording equipment and accessories
Revenue  300 ($ 430) million — 2009 turnover[1][2]
Owners family owned
Employees 1060[3]
Website www.thomann.de

Musikhaus Thomann is a German-based retailer of musical instruments, studio, lighting, and pro-audio equipment. Thomann became widely known primarily due to its large online retail operation, Thomann Cyberstore. According to a 2014 article in the largest Upper Franconian newspaper based in Bavaria, the Fränkischer Tag (de), Musikhaus Thomann is the largest online retailer of its category of merchandise, worldwide. Hans Thoman, Sr., founded the company sixty years ago (in 1954) as a family business in Treppendorf — part of the village of Burgebrach, in Bavaria, Germany — where the Musikhaus Thomann headquarters endures today (2014). And, as of 2014, the company is still family-owned.[4][5]

Company[edit]

The company has been managed by Hans Thomann, Jr, representative of the second Thomann generation, since 1990. Since 1997, Thomann have been selling products through their own web site. In the first year, online turnover ran to DM 800,000.

Musikhaus Thomann is divided into three business units:

  1. Musikhaus Thomann – music store, warehouse and logistics centre
  2. Thomann Direktversand and Thomann Cyberstore – distribution unit with about 3.1m customers and the thomann.de online platform; and
  3. Thomann Audio Professionell – installation unit for major projects serving theaters, stadiums and other venues

Between 2004 and 2012, the number of customers has almost tripled and now slightly exceeds 3 million.

In 2004, the company achieved a turnover of EUR 10m.[6] In 2006, the company disclosed a turnover of EUR 129m, making it one of the fifty fastest-growing companies in Bavaria once more.[7]

In September 2010, Musikhaus Thomann received the Versender des Jahres (Mail Order Business of the Year) Award, which the German Association of Mail Order Companies' hands out annually. The panel of judges chose Musikhaus Thomann for its strong growth, commitment to innovation, and high level of customer satisfaction.[8]

In 2011, Musikhaus Thomann was presented with the Global E-Commerce award (Gold) at the Global E-Commerse Summit in Barcelona. Eight national winners competed for the European prize. Thomann was the German nominee, having won the 2010 mail Order Business of the Year Award. The Jury noted that Thomann was "Demonstrating the ability to tap into a market segment that a few years ago nobody believed could be served through internet retail" [9][10]

Store Brands[edit]

Harley Benton ST-62 SB Vintage Series electric guitar

Thomann sells several store brands,[11] including:

  • Harley Benton (plucked and string instruments with accessories, guitar amplifiers)
  • Startone (wind instruments, accordions, guitars and music stands)
  • Lead Foot (effect pedals)
  • Millenium (drum sets, percussion and stands)
  • Stairville (lighting effects)
  • Swissonic (audio recorders)
  • the box (PA loudspeakers)
  • the sssnake (Instrument cables and leads)
  • the t.akustik (damping and absorption material)
  • the t.amp (output)
  • the t.mix (mixing desks)
  • the t.bone (microphones, headphones)
As part of the t.bone brand, Thomann distributes a wide range of microphones from the two largest producers in China
  • the t.racks (rack accessories)
  • thomann (various products)
  • Thon (racks)
Musikhaus Thomann retail floor views
"The Great Wall" in the guitar department
"The Great Wall" in the guitar department 
Overview of the guitar department
Overview of the guitar department 

External links[edit]

See also[edit]

References[edit]

  1. ^ "Musikhaus Thomann wird Versender des Jahres," ONEtoONE (magazine) (de), September 29, 2010 (accessed 1 July 2012)
  2. ^ "Thomann als Versender des Jahres 2010 ausgezeichnet Mit Musikinstrumenten an die Spitze," Internetworld, September 29, 2010 (accessed 1 July 2012)
  3. ^ Number of employees data source: Thomann official website accessed 01 July 2012
  4. ^ "Thomann gibt weiter den Ton an," by Matthias Litzlfelder, Fränkischer Tag (de), July 8, 2014, pg. 7 (in German)
  5. ^ "Thomann Musikhaus: How A Small-Town Upbringing, Relentless Drive, And A Belief That The Customer Is Always Right (even when he's wrong) Propelled Germany-Based Thomann Musik To The Top Of The European Market; And According To Hans Thomann, He's Just Getting Started," The Music Trades, Vol. 157, No. 8, September 2009, pps. 50–57; ISSN 0027-4488 (accessed 24 April 2012)  – via HighBeam (subscription required)
  6. ^ "Hans Thomann - Vom Wohnzimmer-Händler zum Branchenführer," by Christoph Galau, Stern August 24, 2004 (accessed 1 July 2012)
  7. ^ "Bayerns Best 50 — Preisträger 2006," de:Bayerisches Staatsministerium für Wirtschaft und Medien, Energie und Technologie, June 28, 2006, (accessed 1 July 2012)[dead link]
  8. ^ "Instrumenten-Versender Thomann erhält Auszeichnung," Bild (online edition), September 29, 2010 (accessed 1 July 2012)
  9. ^ "Thomann.de gewinnt goldenen: European E-Commerce Award in Barcelona," e-commercefacts.com, May 27, 2011 (accessed 1 July 2012)
  10. ^ "Thomann.de Wins European E-Commerce Gold Award," fe:Audiofanzine, May 27, 2011 (accessed 1 July 2012)
  11. ^ List of Thomann Store Brands, www.thomann.de/gb/thomannexclusive.html (accessed 1 July 2012)