Thrillist Media Group

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Thrillist Media Group
Type Private
Founded 2004
Founders Ben Lerer – Adam Rich
Headquarters New York, NY, USA
Employees More than 200
Website http://ThrillistMediaGroup.com

Thrillist Media Group is a digital media company consisting of three brands: food, drink and travel property Thrillist; technology and lifestyle site Supercompressor; and fashion site JackThreads. The three brands collectively reach over 15 million daily subscriptions.

History[edit]

Thrillist was founded in 2004 by college friends Ben Lerer and Adam Rich, who both graduated from the University of Pennsylvania in 2003 and shortly after moved to New York City. Lerer is the current CEO[1] Rich serves as editor-in-chief.[2] Lerer and Rich sent the first Thrillist e-mail newsletter in 2005 to 600 friends. In its first year, Thrillist attracted 30,000 subscribers and by the end of 2008, had expanded into seven cities and became profitable, bringing in approximately $5 million in revenue.[3] As of 2011, Thrillist posted revenue upwards of $40 million a year.[4] The company is estimated to double in revenue in 2012.[5]

Expansion[edit]

Since its launch in 2005 in New York City, Thrillist has expanded into 20 additional markets including: Los Angeles (launched in 2006),[6] San Francisco (launched in 2007),[7] Chicago (2007),[8] Las Vegas (2007),[9] Boston (2008),[10] Miami (2008),[11] Atlanta (2008),[12] Philadelphia (2009),[13] Washington, D.C. (2009), Dallas (2009),[14] Seattle (2009), Austin (2009),[15] London (2010),[16] San Diego (2010),[17] Denver (2010), Portland (2010),[18] Minneapolis (2011),[19] Detroit (November 2011).[20] and Atlantic City (May 2012).[21] Thrillist also publishes a daily “Thrillist Nation” edition.

In August 2010, Thrillist was listed as no. 93 on Inc. magazine's 2010 list of the top 500 fastest-growing privately owned companies.[22]

Acquisition of JackThreads[edit]

In May 2010, Thrillist acquired online retailer JackThreads.[23] JackThreads was listed fourth in AdAge's 2011 "America's Hottest Brands" feature [24] and as of 2012, is growing approximately 20 percent month-over-month.[25] JackThreads was also named "Internet Retailer's Fastest Growing Company" in 2012.[26]

Creation of Thrillist Media Group[edit]

In February 2012, Lerer announced the creation of the Thrillist Media Group, combining the Thrillist and JackTHreads brands.[27] In August 2012, the media group led a $13 million fundraising round, from OAK, the Pilot Group, and Lerer Ventures.[28]

Notes[edit]

  1. ^ "Ben Lerer – 2010 – 40 Under Forty | Crain's New York Business". Mycrains.crainsnewyork.com. Retrieved 20 October 2011. 
  2. ^ 30 Under 30 2009 - Thrillist Profile - Adam Rich, Ben Lerer. Inc.com (2009-10-01). Retrieved on 2013-08-17.
  3. ^ Streib, Lauren (17 August 2009). "Thrillist Captures The Guy-Zeist". Forbes. Retrieved 20 October 2011. 
  4. ^ "Thrillist Melds Editorial Content and Commerce". The New York Times. 20 March 2011. 
  5. ^ Shontell, Alyson (8 February 2012). "This Startup's Revenue Exploded From ~ $10 To ~$30 Million Last Year". BusinessInsider. Retrieved 17 February 2012. 
  6. ^ Kelly, David (16 October 2011). "Travel - vacation, travel guide, travel advice, itineraries - latimes.com". Los Angeles Times. Retrieved 20 October 2011. 
  7. ^ Kim, Ryan (15 July 2011). "Thrillist aims to become Daily Candy for men | The Technology Chronicles | an SFGate.com blog". San Francisco Chronicle. Retrieved 20 October 2011. 
  8. ^ "Hypertext: New Thrillist Chicago starts strong, dudes". Featuresblogs.chicagotribune.com. 19 March 2008. Retrieved 20 October 2011. 
  9. ^ "Thrillist expands to Las Vegas". Valleywag.gawker.com. Retrieved 20 October 2011. 
  10. ^ Goldstein, Meredith (19 June 2008). "A site devoted to cool guy stuff – The Boston Globe". Boston Globe. Retrieved 20 October 2011. 
  11. ^ Davis, Noah (19 August 2008). "Thrillist, Jealous of Daily Candy, Expands to Miami – FishbowlNY". Mediabistro.com. Retrieved 20 October 2011. 
  12. ^ "Thrillist Announces Atlanta Expansion". Centernetworks.com. 16 December 2008. Retrieved 20 October 2011. 
  13. ^ "New newsletter brings 'thrills' to Philadelphia". The Daily Pennsylvanian. 16 February 2009. Retrieved 20 October 2011. 
  14. ^ "Thrillist Coming Soon to Dallas | FrontBurner". Frontburner.dmagazine.com. 16 April 2009. Retrieved 20 October 2011. 
  15. ^ Kate Weidaw. "New Web site for Austin men launches". KXAN.com. Retrieved 20 October 2011. 
  16. ^ Frances Gibb Legal Editor. "The Times | UK News, World News and Opinion". London: Business.timesonline.co.uk. Retrieved 20 October 2011. 
  17. ^ Diego, San (11 June 2010). "Man's New Best Friend Arrives in San Diego – Around Town – Spring-Summer 2010 – San Diego". Sandiegomagazine.com. Retrieved 20 October 2011. 
  18. ^ "Patrick Coleman Watch: Check Out Thrillist! | Blogtown, PDX". Blogtown.portlandmercury.com. 11 November 2010. Retrieved 20 October 2011. 
  19. ^ Miller, Matt. "Twin Cities Metro | Fashion | Calling All Cool Guys". Metromag.com. Retrieved 20 October 2011. 
  20. ^ Woods, Ashley. "Detroit media goes mainstream: Huffington Post, Thrillist and Curbed launch new Detroit outposts". Mlive.com. Retrieved 1 November 2011. 
  21. ^ Stoeffel, Kat. "Thrillist Launches Atlantic City ‘Pop Up’ Edition". Observer.com. Retrieved 24 August 2012. 
  22. ^ "Thrillist.com – New York, NY – The Inc.5000". Inc.com. 1 January 1970. Retrieved 20 October 2011. 
  23. ^ McMahan, Ty (13 May 2010). "Is Thrillist The Future of Media? – Speakeasy – WSJ". The Wall Street Journal. Retrieved 20 October 2011. 
  24. ^ "JackThreads Zeros In on Profitable Flash-Sale Niche". AdAge. Retrieved 28 November 2011. 
  25. ^ JackThreads, Thrillist's Gilt Groupe For Dudes, Is Crushing It
  26. ^ [1]
  27. ^ Del Ray, Jason (7 February 2012). "Thrillist Hires New Head of Sales, Forms Thrillist Media Group – Digital – AdAge". AdAge. Retrieved 13 February 2012. 
  28. ^ Kafka, Peter. "Dude, Here’s Your Series A: Ben Lerer’s Thrillist Raises $13 Million". AllThingssD. 

External links[edit]