Tiens Biotech Group
||This article may require cleanup to meet Wikipedia's quality standards. The specific problem is: Quick translation from German article to replace what was essentially an advertisement. Needs Englishification of references and general review.. (April 2015)|
|Founder||Li JinYuan, (CEO)|
|Headquarters||Tianjin, People's Republic of China|
|People's Republic of China|
|Dr. Wenjun Jiao,(CFO)
Eric Doering, General Counsel
Yupeng Yan, VP HR, Admin
Ping Bai, Exec. Asst. to President
Cindy Lu, Secretary
Socorro M. Quintero, Director
Howard R. Balloch, Director
Gilbert D. Raker, Director
|Revenue||$77.2 million USD (2010)|
|$27.7 million USD (2010)|
Number of employees
|1,549 (31 December 2010)|
|Subsidiaries||Tianjin Tianshi Biological Development Co., Ltd.
Tiens Yihai Co., Ltd.
Tiens [ˈti:ɛns] (from Chinese: 天狮 (Tianshi, heavenly lion), compound word from 狮 (Shi, lion) und 天 (Tian, heaven); official name TIENS) is a multinational conglomerate, mainly operating in biotechnology, logistics, finance, property, international trade, retail, e-business, education and tourism. The company headquarters are in the Chinese port city of Tianjin.
The business was founded in 1995 by Li Jinyuan (businessman). Starting in Spring 1998, it was able to establish itself on the international market. Its first business activity was the export of traditional Chinese medicinal products, Calcium tablets and instant coffee. These products were sold via direct marketing sold directly to consumers, reaching 16 million customers in 190 countries as of 2009, according to the company's website. Most consumers were located in Russia, with some 60 thousand in Germany.
Through a multi-level marketing approach, Tiens suppplies its products through independent agents to the final customer. As of 2009, Tiens claimed to have more than 12 million direct salespeople worldwide, including over 40 thousand in Germany alone .