Tilt (drink)
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This article is outdated. Please update this article to reflect recent events or newly available information. Please see the talk page for more information. (February 2012) |
| Type | Malt beverage, Energy drink |
|---|---|
| Manufacturer | Anheuser-Busch |
| Country of origin | USA |
| Introduced | August 2005 |
| Alcohol by volume | 6.6%, 8.0%, 10%, 11%, 12% |
| Colour | Blue, Green, Red, Purple, Pinkish-red |
| Flavour | Berry, Lemon Lime, Fruit Punch, Grape, Watermelon, Pina Colada |
| Variants | Tilt Red |
| Related products | 3Sum, Four, Joose, Red Bull, Sparks |
Tilt is an alcoholic beverage that was launched in the US market in August 2005.[1] Its alcoholic content by volume varies and is higher than most American beer (commonly 3–6%), 10% in the lemon lime flavor, to 12% in the new Tilt Red variety, which is a blend of fruit flavors such as cherry, orange, grape, lime and tropical fruit. Tilt drink products are sold in 16 and 24 fluid ounce cans. Since at least December 2010, all flavors appear to have 12% alcohol/volume.
[edit] History
Tilt was introduced as an energy drink, containing alcohol and marketed as a "Premium Malt Beverage". The original formulation's active ingredients included caffeine, ginseng and Guarana.
In 2008, a re-formulated Tilt was launched with only caffeine. Budweiser changed the formulation for similar reasons to Miller Brewing Company, manufacturer of Sparks. Under pressure from state governments, caffeine was later banned as well.[2] In September 2010, Tilt was reintroduced in a 24 fluid ounce can similar to Four Loko. Currently,[when?] Tilt is sold in six flavors: Tilt Green, Red/Fruit Punch, Purple, Blue, Pina Colada and Watermelon. The cost is about $2.00. All flavors contain 12% alcohol except Pina Colada which contains 8%.
[edit] Related products
Other "malternatives" that include similar energy formulations include 3SUM and Sparks. Tilt's alcoholic content by volume is the same as Sparks and Four.
[edit] References
- ^ "Anheuser-Busch blends caffeine, ginseng, alcohol". USA Today. 2005-08-08. http://www.usatoday.com/money/industries/food/2005-08-08-bud-tilt_x.htm. Retrieved 5 June 2010.
- ^ MillerCoors Will Revamp Sparks, The Wall Street Journal, December 19, 2008
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