Tim Tam

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For other uses, see Tim Tam (disambiguation).
Tim Tam
A packet of original Tim Tams
Product type Snack food
Owner Arnott's Biscuits Holdings (a subsidiary of the Campbell Soup Company)
Country  Australia
Introduced 16 February 1964
Markets Australia, Canada, China, East Timor, France, The GCC, Greece, Hong Kong, India, Indonesia, Ireland, Israel, Japan, Macau, Malaysia, The Netherlands, New Caledonia, New Zealand, Pakistan, The Palestinian Territories, The Philippines, Singapore, Slovakia, Sweden, Taiwan, Thailand and the United States.
Website www.TimTam.com.au

Tim Tam is a brand of chocolate biscuit made by the Australian food company Arnott's and available in several countries. A Tim Tam is composed of two layers of chocolate malted biscuit, separated by a light chocolate cream filling, and coated in a thin layer of textured chocolate.

History[edit]

A plate of Tim Tams

The biscuit was created by Ian Norris, who was the director of food technology at Arnott's. During 1958, he took a world trip looking for inspiration for new products. While in Britain, he found the Penguin biscuit and decided to "make a better one".[1]

Tim Tams went on to the market in 1964.[2][3] They were named by Ross Arnott, who attended the 1958 Kentucky Derby and decided that the name of the winning horse, Tim Tam was perfect for a planned new line of biscuits.[4]

Apart from Penguins, products similar to Tim Tams include "Temptins" from Dick Smith Foods, New Zealand's "Chit Chats",[1] Australian Woolworths' home brand product "Triple Choc", the Coles brand "Chocolate Supreme" biscuits, and various similar "home-brand" products marketed by British supermarkets.

In 2003, Arnott's sued Dick Smith Foods over their Temptin' brand of chocolate biscuits, which Arnott's alleged had diluted their trademark as a similar biscuit, in similarly-designed packaging.[5] The case was settled out of court.

Production[edit]

The original Arnott's bakery, opened in 1865, was located in Newcastle, New South Wales.[6] To date, manufacture of Tim Tams and other Arnott's products has remained largely within Australia, including bakeries in Sydney, Adelaide, and Brisbane. In 2009, Arnott's invested 37 million Australian dollars in a state-of-the-art production line at its Brisbane facility, expecting to boost productivity and increase jobs.[7]

At the Huntingwood bakery in Western Sydney, the production line turns out about 3,000 Tim Tams per minute[8] and uses 20 tons of the biscuit's cream filling and 27 tons of chocolate coating each work day.[8]

Varieties[edit]

A dark chocolate Tim Tam

In the 2000s Arnott's sold different varieties of the product.

In 2004, Arnott's caused a controversy when they released a range of alcohol-flavoured varieties of their products, including Tia Maria Tim Tams. It was suggested selling these biscuits in supermarkets where they were available to minors was irresponsible. However, it would take several thousand biscuits for the alcohol to have any effect.[9]

Canada[edit]

Tim Tams are popular in British Columbia, with Thrifty Foods selling three flavours: Original, Classic Dark, and Chewy Caramel. Overwaitea Foods sell Tim Tams throughout their supermarket chains, including Save-On-Foods, Cooper's Foods, PriceSmart Foods, and Urban Fare locations in Vancouver. Canada Safeway Limited and London Drugs also sell Original and Caramel Tim Tams in their western Canadian supermarkets.

Loblaws Companies (Loblaws, Real Canadian Superstore, Zehrs) also sells Original and Caramel Tim Tams in British Columbia, Alberta, Manitoba, Saskatchewan, Ontario, Quebec, New Brunswick, Newfoundland and Labrador, and Nova Scotia.

USA[edit]

Two flavours for the South East Asian Market; Choco Chocolate and Choco Cappuccino, sold in Indonesia

Pepperidge Farm, a sister company of Arnott's, brought the Tim Tam to the United States of America in the fall of 2008,[10] with select distribution of caramel and chocolate crème flavours in Target stores exclusively, but nationwide. At that time, Pepperidge Farm launched an online community site that allowed users to track the cookies' journey from Australia to U.S. stores. The Tim Tams are still "Made in Australia" and bear the slogan "Australia's Favorite Cookie."

In the fall of 2009, Pepperidge Farm announced that Tim Tam biscuits would be made available each year between October and March (although still available year-round in some of the northern states), in various stores. The brand also premiered the Classic Dark flavour in the United States, in addition to extending distribution of Caramel and Chocolate Crème flavours to supermarkets and grocery stores across the country. A 7-ounce/200g package contains 11 biscuits.

Tim Tams available from Cost Plus World Markets in the USA are branded "Arnott's Original" rather than "Tim Tam".

Hong Kong[edit]

Tim Tam Chocolate Sandwich Biscuits are imported into Hong Kong by Campbell Soup Asia Limited. Each packet is 15g (0.53 ounces).

Indonesia[edit]

Tim Tam Chocolate Sandwich Biscuits are now manufactured in Indonesia by Halo Arnotts. A cheese flavour of Tim Tams has also been developed for the Indonesian market.[11]

Timor-Leste[edit]

Tim Tam Biscuits are imported into Timor-Leste from Australia, and are available at a range of supermarkets and grocery stores.

Tim Tam Slam[edit]

A man performing a Tim Tam Slam

The Tim Tam Slam (also known as the Tim Tam Shotgun, Tim Tam Bomb and Tim Tam Explosion) is the practice of drinking a hot beverage through a Tim Tam.[12] Opposite corners of the Tim Tam are bitten off, one end is submerged in the beverage, and the beverage sucked through the biscuit. The crisp interior biscuit is softened and the outer chocolate coating begins to melt.

The Arnott's company used the name Tim Tam Suck in a 2002 advertising campaign.[13][14]

Other biscuits can be used for this, such as the UK Penguin, Breakaway and Twix (Twix are also available in the United States and Australia). Other chocolate-coated biscuits can be used, with the Mint Slice biscuit also being a firm favourite in Australia.

References[edit]

  1. ^ a b Needham, Kristy (18 April 2003). "Branding rivals will never take the biscuit, says Mr Tim Tam". The Sydney Morning Herald. Retrieved 5 October 2013. 
  2. ^ Pulley, Roz (24 September 2005). "Welcome to Cairns... Tim Tam capital of OZ". The Cairns Post (News Corporation). p. 3. 
  3. ^ "Tim Tam biscuits turn 50". Herald Sun. 16 February 2014. Retrieved 16 February 2014. 
  4. ^ "Arnott's Product Range – Tim Tam". Arnott's Biscuits Limited. 2005. Archived from the original on 4 October 2006. Retrieved 20 October 2006. 
  5. ^ Went, Sheree (7 May 2003). "Smith and fans tempt Tim Tams". The Age. Retrieved 5 October 2013. 
  6. ^ "About us: Arnott's Heritage". Official Arnott's website. Arnott's Biscuits Limited. Retrieved 31 December 2011. 
  7. ^ "Investment in Arnott’s Brisbane factory". Austrade. Australian Trade Commission. 15 April 2009. Retrieved 31 December 2011. 
  8. ^ a b "The secrets of the Tim Tam". News.com.au. News Corp. pp. 8, 24, 29. Retrieved 5 October 2013. 
  9. ^ "Alcohol-flavoured treats attacked". The Age. Australian Associated Press. 4 February 2004. Retrieved 5 October 2013. 
  10. ^ Chan, Yuan-Kwan (21 October 2008). "The Tim Tam Test: U.S.A. vs. Australia". Meniscus. Retrieved 5 October 2013. 
  11. ^ Francis, Alys (22 December 2011). "Cheese Tim Tams a big hit in Indonesia". Ninemsn. Retrieved 5 October 2013. 
  12. ^ "Tea-sucking record attempt". Croydon Guardian. 30 January 2004. 
  13. ^ Arnott's Tim Tam Official Website (Internet Archive cache 6 Jun 2002) Accessed 14 January 2008.
  14. ^ Australian Business Intelligence site search results Accessed 14 January 2008.[dead link]

External links[edit]