Time Out (magazine)

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Time Out Group
Neon Time Out.jpg
The original Time Out neon sign that hung outside the company's offices in Tottenham Court Road, London
Type Media Company
Format Inspiration platform
Owner(s) Time Out Group Limited
Founded 1968 (1968)
Language English and many local languages
Headquarters London
ISSN 1711-7976
Website www.timeout.com

Time Out is a London-based global publishing and e-commerce platform aimed at helping people to make the most of their city.[citation needed] The Time Out content distribution platform includes magazines, websites, apps, guidebooks and other commercial products. As of 2015 there were 89 cities, in 38 countries, with a combined audience of 39 million people across the Time Out platforms.[citation needed]

Digital Platform[edit]

Time Out's digital platforms have grown in recent years.[1]

Time Out's platform acts as a commercial partner with digital companies such as Uber,[2] Open Table, Ticketmaster, Booking.com, Bookatable, Viagogo and Secret Escapes.

Time Out audience[edit]

Time Out has a global audience of 39 million monthly users across the content distribution platforms (mobile, website, magazine and events).[3] The Time Out audience is young professionals.[4]

Brand history[edit]

The original Time Out magazine, with listings for London, was first published in 1968 by Tony Elliott with Bob Harris as co-editor.[5] Early issues had a print run of around 5,000.[6] Time Out began as an alternative magazine alongside other members of the underground press in the UK, but by 1980 it had abandoned its original collective decision-making structure and its commitment to equal pay for all its workers, leading to the foundation of a competing magazine by former staffers, City Limits. By now its former radicalism has all but vanished.[7] As one example of its early editorial stance, in 1976 London's Time Out published the names of 60 purported CIA agents stationed in England.[8]

London Magazine

In September 2012, Time Out became one of the first free magazines in London.[9] Time Out's London magazine was hand distributed at central London stations, and received its first official ABC Certificate for October 2012 showing distribution of over 305,000 copies[10] per week which was the largest distribution in the history of the brand.[11] The latest NRS figures show a London monthly readership of 1,151,000 and a combined print and digital reach of 2,725,000.[12]

New York Magazine

On the 15 April 2015 Time Out switched its New York magazine to the free distribution model to increase the reader base and grow brand awareness. Time Out will increase its weekly magazine circulation to over 305,000 copies complementing millions of digital users of Time Out New York. [13][14]

Lisbon Market

In April 2014 Time Out Lisbon launched the Time Out Mercado da Ribeira.[15] The market hosts 35 small restaurant and artisan kiosks from the best chefs offering local specialities and has been widely recognised as one of the top tourist attractions in Lisbon.[16]

Acquisitions

Time Out acquired the personalisation business LikeCube in August 2011 [17]

Time Out acquired the daily offers business of Kelkoo in December 2011 [18]

Time Out acquired the band licensee for Chicago in March 2013[19]

Time Out acquired the event discovery platform Huge City in May 2014.[20]

Ownership[edit]

The group is owned by Oakley Capital and Tony Elliott.[21]

Elliott remained the sole owner of the group until November 2010, when he sold a 50% stake to private equity group Oakley Capital, valuing the company at £20million.[21]

References[edit]

  1. ^ http://www.campaignlive.co.uk/news/1213088/
  2. ^ "Introducing the Uber API". Uber Blog. 
  3. ^ http://gorkana.com/news/consumer/little-black-book/gorkana-meetstime-out-london/
  4. ^ http://gorkana.com/news/consumer/little-black-book/gorkana-meetstime-out-london/
  5. ^ Old Grey Whistle Test DVD Vol 3; Bob Harris speaking before Track 3
  6. ^ Reynolds, John, "Moving Beyond its City Limits", Marketing Week, 6 December 2007.
  7. ^ Phillips, A. (2007). "The Alternative Press". In K. Coyer, T. Dowmunt & A. Fountain (eds.), The Alternative Media Handbook (p. 54). London; New York: Routledge.
  8. ^ Frum, David (2000). How We Got Here: The '70s. New York, New York: Basic Books. p. 51. ISBN 0-465-04195-7. 
  9. ^ http://www.campaignlive.co.uk/news/1213088/Time-makes-capital-gains-free-magazine/?DCMP=ILC-SEARCH
  10. ^ http://www.theguardian.com/media/2012/aug/02/time-out-free-london-edition
  11. ^ "Free Time Out hits three-month circulation target in first month". mediaweek.co.uk. 
  12. ^ [1]
  13. ^ http://nypost.com/2015/04/01/time-out-new-york-switching-to-all-free-distribution-model/
  14. ^ http://www.foliomag.com/2015/54876/
  15. ^ Flo Wales Bonner. "Time Out Mercado da Ribeira, Lisbon • Time Out". Time Out Global. 
  16. ^ http://www.theguardian.com/travel/2014/jun/26/10-of-the-best-restaurants-cafes-in-lisbon
  17. ^ http://www.likecube.com/blog/2011/8/15/likecube-joins-the-time-out-family.html
  18. ^ https://www.pehub.com/2011/12/time-out-acquires-kelkoo-select/
  19. ^ http://www.campaignlive.co.uk/news/login/1177499/
  20. ^ http://www.campaignlive.co.uk/news/1293736/time-group-buys-hugecity/?DCMP=ILC-SEARCH
  21. ^ a b "Time Out publisher sells 50% stake". BBC News. 26 November 2010. Retrieved 26 November 2010. 

External links[edit]