Time to Pretend

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"Time to Pretend"
Single by MGMT
from the album Oracular Spectacular
Released March 3, 2008 (UK)
March 30, 2009 (UK Re-Release)
Format 7", CD
Genre Indie pop, indietronica, synthpop, neo-psychedelia
Length 4:19
Label Columbia[1]
Writer(s) Andrew VanWyngarden, Ben Goldwasser
Certification Gold (RIAA)[2]
MGMT singles chronology
"Time to Pretend"
(2008)
"Electric Feel"
(2008)
Music video
"Time to Pretend" on YouTube

"Time to Pretend" is a song by MGMT, and the debut single (in the UK) from their album Oracular Spectacular. An earlier version was released on their Time to Pretend EP.

The single was released as a 7" and CD featuring the b-sides "Weekend Wars" (BBC Radio 1 Session)[3] and "Metanoia," respectively.[4] In early 2009, the song was re-released in the UK. The song was ranked at number 493 on Rolling Stone's list of "The 500 Greatest Songs of All Time".[5] The song was ranked at number 90 on NME's list of The 500 Greatest Songs of All Time.

Track information[edit]

The track was originally recorded for the Time to Pretend EP (2005). It was re-recorded for the Oracular Spectacular album.

From a quote from live at Abbey Road:

Music video[edit]

The music video contains references to Alejandro Jodorowsky's 1973 film The Holy Mountain[6] and the classic book Lord of the Flies. The video was directed by Ray Tintori. Tiscali Music gave the video a rating of 10 out of 10[7][8] A 3D version of the video with minor changes to the original was also produced.

Track listing[edit]

7" Single
No. Title Length
1. "Time to Pretend"   4:19
2. "Weekend Wars" (BBC Radio 1 session) 4:34
2 Track Promo
No. Title Length
1. "Time to Pretend"   4:19
2. "Time to Pretend" (Clean) 4:20
Radio Edit Promo
No. Title Length
1. "Time to Pretend" (Radio edit) 4:11
2009 Digital Download
No. Title Length
1. "Time to Pretend"   4:21
2. "Future Reflections" (Triple J live recording) 4:10

Reception[edit]

"Time to Pretend is a space-rock gem that mocks the clichéd coke-and-hookers rock-star lifestyle, over big synth whooshes." – Kevin O'Donnell, Rolling Stone[9]

The song hit #38 on the Mediabase Alternative chart.[10]

Time critic Josh Tyrangiel named Time to Pretend the #8 song of 2008.[11] The song was #3 on Rolling Stone's list of the 100 Best Songs of 2008,[12] #4 on NME's Best Singles of 2008,[13] The song was ranked at number 493 on Rolling Stone's list of "The 500 Greatest Songs of All Time".[5] NME ranked "Time to Pretend" as the 2nd best song of the 2000s. In October 2011, NME placed it at number 12 on its list "150 Best Tracks of the Past 15 Years".[14]

Charts[edit]

Chart (2008) Peak
position
Australian ARIA Singles Chart 62[15]
Canadian Hot 100[16] 64
Irish Singles Chart[17] 33
Japanese Singles Chart[18] 75
UK Singles Chart[19] 35
U.S. Billboard Bubbling Under Hot 100 Singles[20] 9
U.S. Billboard Hot Modern Rock Tracks[20] 23
Billboard European Hot 100 Singles[20] 99

End-of-year charts[edit]

Chart (2009) Position
UK Singles Chart[21] 193

End of year[edit]

Country (2008) Position (Year End Singles Chart)
United Kingdom 145[22]

In popular culture[edit]

Television performances[edit]

MGMT performed the song "Time to Pretend" in a 3.5 minute slot on Late Show with David Letterman on January 8, 2008, ending the performance with a nod to The Doors' "Light My Fire". The song subsequently hit #19 on the Mediabase U.S. Alternative chart.[23] They later performed the song on Late Night with Conan O'Brien on May 15, 2008. The band returned to Letterman for a 4 minute slot on May 11, 2010.

TV and film[edit]

"Time to Pretend" has featured in a number of TV shows, including HBO's show Pacquiao-Hatton 24/7, episode 2, which originally aired on April 18, 2009, the Season 1 finale of Gossip Girl on May 19, 2008, and featured prominently at the end of the second series finale of popular UK teen drama Skins but was later omitted from the DVD release of the series due to issues acquiring the rights. It was also featured in the series premiere of 90210 on September 2, 2008 and in the pilot episode of HBO's Girls.

As for films, "Time to Pretend" has been used in the 2008 films (or in the trailers for) Sex Drive, How to Lose Friends & Alienate People, 21 and Eagle Eye, an early trailer for the Tim Burton film Alice in Wonderland and the 2011 film Warrior.

"Time to Pretend" was also used on the Exitosos Pells (Argentine TV) in Chapter 100, showing bloopers from the series.

Commercials[edit]

The song was the theme music for Manchester-based UK radio station Key 103/Piccadilly Magic 1152's new football show Total Football covering Manchester United and Manchester City games. It was also included in one of HMV's holiday commercials, giving it more exposure. The song was also used for the Polish TV commercial for the Ferrero SpA Duplo chocolate bar aired from December 2009.

Other[edit]

  • Featured in a video created by YouTuber Charles Trippy, entitled, "Ultimate Tripp Roll". The video includes several versions of Charles Trippy dressed up as a police officer, wearing Charles's signature fake mustache.
  • The Welsh Drum and Bass artist High Contrast has produced an effective drum and bass remix of Time to Pretend. This remix was featured on Radio 1 during the Sub Focus Essential Mix of 25 April 2009.
  • Covered by Sunday Girl, premiering on her YouTube channel in August 2010.

References[edit]

  1. ^ Keaveny, Shaun. "Record of the Week". BBC Radio. Retrieved 2008-02-06. 
  2. ^ RIAA Gold & Platinum Searchable Database – MGMT. Retrieved 2009-09-24.
  3. ^ "MGMT Time To Pretend UK 7" RECORD (428836)". eil.com. Retrieved 2008-10-24. 
  4. ^ "MGMT Ready UK Debut Single Time To Pretend". Angry Ape. Retrieved 2008-02-05. 
  5. ^ a b "'Rolling Stone' Updates '500 Greatest Songs' List". CBS 2 Chicago. May 28, 2010. Retrieved 2010-06-23. [dead link]
  6. ^ Morrison, Kyle (14 May 2008). "MGMT". DEJOUR Magazine. Cultural Commentary. Brash Publisher Network. Retrieved 7 November 2012. 
  7. ^ "Time to Pretend: video review". Tiscali Music. Retrieved 2008-02-06. 
  8. ^ "Time To Pretend video". Vevo. Retrieved 2010-02-14. 
  9. ^ O'Donnell, Kevin. "Artist to Watch: MGMT". Rolling Stone. Retrieved 2007-11-14. 
  10. ^ Mediabase US Alternative Radio Airplay Monitor Accessed on 5 February 2008
  11. ^ Time, December 22, 2008, pages 47–8.
  12. ^ No byline (December 25, 2008). "The 100 Best Songs of 2007" Rolling Stone. Retrieved 2008-12-25.
  13. ^ "NME's Track Of The Year 2008". NME. Retrieved 2008-12-12. 
  14. ^ http://www.nme.com/list/150-best-tracks-of-the-past-15-years/248648/page/14
  15. ^ "Pandora Archive". Pandora.nla.gov.au. 2006-08-23. Retrieved 2010-06-02. 
  16. ^ Billboard Artist Chart History – MGMT (Canada)
  17. ^ "Irish Charts Week 30". Retrieved 2008-08-18. 
  18. ^ Billboard Artist Chart History – MGMT (Japan)
  19. ^ "UK Singles Chart". The Official UK Charts Company. Archived from the original on 2007-10-11. Retrieved 2008-03-12. 
  20. ^ a b c "Bubbling Under Hot 100 Singles". Billboard. Retrieved 2008-11-01. [dead link]
  21. ^ "Charts Plus Year end 2009" (PDF). Charts Plus. Retrieved 2010-07-19. 
  22. ^ http://www.ukchartsplus.co.uk/ChartsPlusYE2008.pdf
  23. ^ Mediabase US Alternative Radio Airplay Monitor Accessed on February 7, 2008
  24. ^ "2K Beats: NHL 2K10". 2K Sports. Archived from the original on 2012-11-19. Retrieved 2013-03-04. 

External links[edit]