Cook in January 2009 after the Macworld Expo
|Born||Timothy Donald Cook
November 1, 1960
Robertsdale, Alabama, U.S.
|Alma mater||Auburn University (B.S.)
Duke University (M.B.A.)
|Net worth||$400 million (est.)|
Board member of
National Football Foundation
Timothy Donald "Tim" Cook (born November 1, 1960) is an American business executive, and is the CEO of Apple Inc. Cook joined Apple in March 1998 as Senior Vice President (SVP) of Worldwide Operations—he also served as Executive Vice President (EVP) of Worldwide Sales and Operations—and was Chief Operating Officer (COO) until he was named the CEO of Apple on August 24, 2011, when he succeeded Steve Jobs. (Cook had previously served as acting CEO of Apple after Jobs began medical leave in January 2011.) In early 2012, he was awarded compensation of one million shares, vesting in 2016 and 2021, by Apple's Board of Directors.
Early life and education
Cook graduated from Robertsdale High School. He earned a B.S. degree in industrial engineering from Auburn University in 1982, and his Master of Business Administration (MBA) from Duke University's Fuqua School of Business in 1988.
After graduating from Auburn University, Cook spent 12 years in IBM's personal computer business, ultimately serving as the director of North American Fulfillment. Later, he served as COO of the computer reseller division of Intelligent Electronics, and was VP for Corporate Materials at Compaq for six months.
Cook was asked by Jobs to join Apple in 1998. In a commencement speech at Auburn University, Cook said he decided to join Apple after meeting Jobs for the first time:
|“||Any purely rational consideration of cost and benefits lined up in Compaq's favor, and the people who knew me best advised me to stay at Compaq... On that day in early 1998 I listened to my intuition, not the left side of my brain or for that matter even the people who knew me best... no more than five minutes into my initial interview with Steve, I wanted to throw caution and logic to the wind and join Apple. My intuition already knew that joining Apple was a once in a lifetime opportunity to work for the creative genius, and to be on the executive team that could resurrect a great American company.||”|
His first assignment was SVP for Worldwide Operations. In relation to the role, Cook was quoted as saying: "You kind of want to manage it like you're in the dairy business. If it gets past its freshness date, you have a problem". Cook closed factories and warehouses, replacing them with contract manufacturers, causing a reduction in the company's inventory, from months to days. Predicting its importance, his group invested in long-term deals such as advance investment in flash memory from 2005 onwards, guaranteeing stable supply of what would become a key iPod nano, then iPhone and iPad component. Competitors at HP, describing their cancelled TouchPad tablet computer, would later say that it was made from "cast-off reject iPad parts." Cook's actions were credited with keeping costs under control and, combined with the company's design and marketing savvy, generated huge profits.
In January 2007, Cook was promoted to the position of COO and served as CEO in 2009, while Jobs was away on a leave of absence to manage his health. In January 2011, Apple's Board of Directors approved a third medical leave of absence requested by Jobs. During that time, Cook was responsible for most of Apple’s day-to-day operations, while Jobs made most major decisions.
After Jobs resigned as CEO and became chairman of the board, Cook was named CEO of Apple Inc. on August 24, 2011. Six weeks later, on October 5, 2011, Jobs died due to complications from a relapse of his previously treated islet-cell neuroendocrine pancreatic cancer. Forbes contributor Robin Ferracone wrote in September 2011: Jobs and Cook proceeded to forge a strong partnership, and rescued the company from its death spiral, which took it from $11 billion in revenue in 1995 down to less than $6 billion in 1998 ... Under their leadership, the company went from its nadir to a remarkable $100 billion today.
In April 2012, Time included Cook on its annual "100 Most Influential People in the World" list. On June 11, 2012, iOS 6 was announced at the Apple Worldwide Developers Conference (WWDC)—the announcement included a MacBook Pro with Retina display; updated MacBook Air and Pro lines; Airport Express N Routers and Time Capsules; OS X Mountain Lion; and Apple Maps, which subsequently garnered criticism from consumers. (At the 2013 All Things Digital conference, Cook admitted that Apple "screwed up" with Apple Maps.)
At a special media event on September 12, 2012, Cook announced the release of the new iPhone 5, the iPod Nano, and a new iPod Touch. An invitation-only media event was held on October 23, 2012 to announce the release of: the iPad Mini tablet, the 4th generation iPad, a 13-inch MacBook Pro with Retina display, a new thinner iMac, an updated version of the Mac Mini, and iBooks 3.0.
On October 29, 2012, Cook made major changes to the company's executive team. Scott Forstall resigned as senior vice president of iOS, and became an advisor to Cook until he eventually departed from the company in 2013. John Browett, who was SVP of retail, was dismissed six months after he commenced at Apple, when he received 100,000 shares worth US$60 million. Forstall's duties were divided among four other Apple executives: design SVP Jonathan Ive assumed leadership of Apple's Human Interface team; Craig Federighi became the new head of iOS software engineering; services chief Eddy Cue became responsible for Maps and Siri; and Bob Mansfield, previously SVP of hardware engineering, became the head of a new technology group.
Cook's executive changes occurred after the third quarter of the fiscal year (Q3), when revenues and profits grew less than predicted. One commentator said that Forstall was forced to step down, as Cook "decided to lance the boil as internal politics and dissent reached a key pitch". Since becoming CEO, Cook focused upon building a harmonious culture that meant "weeding out people with disagreeable personalities—people Jobs tolerated and even held close, like Forstall"; although, another journalist said that "Apple's ability to innovate came from tension and disagreement."
In 2013, Apple quietly introduced a cheaper iPod Touch model without a rear camera and updated its MacBook Pro retina model. Apple showcased iOS 7 and OS X Mavericks at its annual Worldwide Developers Conference (WWDC) on June 10–14. Apple also introduced a new MacBook Air carrying Intel's latest Haswell CPUs and the latest WiFi technologies, being the first computer company to adopt the IEEE 802.11ac standard. At WWDC, Cook also announced an updated Mac Pro that is 8 times smaller than its previous model.
Alongside Google vice-president Vint Cerf and AT&T CEO Randall Stephenson, Cook attended a closed-door summit held by President Obama on August 8, 2013 in regard to government surveillance and the Internet in the wake of the Edward Snowden NSA incident.
On February 28, 2014, Cook made headlines when he challenged shareholders to "get out of the stock" if they didn't share the company's views on sustainability and climate change.
As Apple Inc. CEO, Cook regularly begins sending emails at 4:30 a.m. and previously held Sunday-night staff meetings by telephone to prepare for the next week. Cook shared the keys to his leadership at Apple in May 2013: people, strategy, and execution; he explained, "If you get those three right the world is a great place." Under Cook's leadership, Apple has increased its donations to charity, and in 2013, he hired Lisa Jackson, formerly the head of the Environmental Protection Agency, to assist Apple with the development of its renewable energy activities.
Cook is a fitness enthusiast and enjoys hiking, cycling, and going to the gym—he uses an off-campus fitness center away from staff and colleagues. Cook is known for being mostly solitary and very little is publicly known of his personal life. Cook was misdiagnosed with multiple sclerosis in 1996, an incident he said made him "see the world in a different way." He has since taken part in charity fundraising such as cycle races to raise money for the disease. Cook later told an Auburn alumni magazine that his symptoms came from "lugging a lot of incredibly heavy luggage around."
While delivering the 2010 commencement speech at Auburn University, Cook emphasized the importance of intuition during significant decision-making processes in his life, and further explained that preparation and hard work are also necessary to execute upon intuition.
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|CEO of Apple