Tinder (application)
| Developer(s) | Tinder, Inc |
|---|---|
| Initial release | September 15, 2012 |
| Development status | Active |
| Operating system | Apple iOS, Android |
| Type | Social networking |
| Website | gotinder |
Tinder is a matchmaking mobile app.[1][2] Using geolocation technology, users can set a specific radius, and they will have the option to match with anyone that is within that distance.
Contents
History[edit]
Tinder was launched in August 2012 by Sean Rad, Justin Mateen, Jonathan Badeen, and Dinesh Moorjani of Hatch Labs.[3] The app was initially piloted on college campuses, the first being the University of Southern California.[4]
Tinder won TechCrunch's Crunchie Award for "Best New Startup of 2013".[5]
Features[edit]
Tinder uses Facebook profiles to gather basic information and analyze users' social graph, which then matches candidates who are most likely to be compatible based on geographical location, number of mutual friends, and common interests.
Tinder allows the users to anonymously like or reject potential matches using a simple swiping gesture. If two users are interested in each other, it is a "match" and Tinder introduces the two users and allows them to chat. Subscription-exclusive features allow users to undo "swipes" and search the network globally.
In a June 2014 update, Tinder added “Moments”, an ephemeral photo feature. Tinder also added editing capabilities to the photos, enabling users to draw on the photos and add filters.[6]
Users[edit]
Tinder is available in 24 languages with approximately 50 million users. It is estimated that Tinder will reach 100 million users by the end of 2015.[7] Currently, Australia, Denmark, United Kingdom, Ireland and New Zealand are leading globally in monthly, weekly, and daily Tinder users. [8] As of January 2015, Tinder users swipe through 1.5 billion Tinder profiles and makes more than 21 million matches per day.[8]
Controversies[edit]
The required Facebook account information has led to some cases of fake profiles being created on Tinder. In July 2014, online security firm Symantec warned that Tinder is suffering from a number of different spam campaigns using fake profiles.[9]
In February 2014, security researchers in New York found a flaw which made it possible to find users' precise locations for between 40 and 165 days, without any public notice from the company. Tinder's spokesperson, Rosette Pambakian, said the issue was resolved within 48 hours. Chief Executive Officer Sean Rad said in a statement that Tinder implemented specific measures to enhance location security and further obscure location data shortly after being contacted, and that users' privacy and security continue to be the highest priority.[10]
In March 2015, Tinder announced the public release of their paid service, Tinder Plus, which has been met with disdain over limiting the number of "likes" a free user can give to other users in a certain amount of time and also charging greatly disparate prices for different age groups. The price of a Tinder Plus subscription was announced to be £14.99/$23 USD per month for users over 28, while the same service for a user 28 and under will be £3.99/$6 USD per month.[11]
Lawsuits[edit]
On June 30, 2014, former VP of marketing Whitney Wolfe filed a sexual harassment and sex discrimination suit in Los Angeles County Superior Court against IAC-controlled Match group, which owns Tinder, in which she alleged that her fellow executives and purported co-founders Sean Rad and Justin Mateen had engaged in discrimination, sexual harassment, and retaliation against her, while Tinder's corporate supervisor, IAC's Sam Yagan, did nothing. [12] IAC suspended CMO Justin Mateen from his position pending an ongoing investigation, and stated that it "acknowledges that Mateen sent messages containing 'inappropriate content', but it believes Rad and the company are innocent of the allegations".[13]
See also[edit]
References[edit]
- ^ Mulshine, Molly. "Tinder Is The Night: High-Speed Digital Dating Gets You More Ass Than the L Train". BetaBeat.
- ^ Witt, Emily. "Love Me Tinder". GQ.
- ^ "Jewish Journal: "Meet the Jewish founders of Tinder – It's a match!" by Jared Sichel". Jewish Journal.
- ^ Empson, Rip. "Tinder: Finding Traction On Campuses, IAC's New Dating App Makes It Easy To Break The Ice". TechCrunch.
- ^ TechCrunch. "Tinder Wins Best New Startup of 2013". TechCrunch. Retrieved March 26, 2014.
- ^ "With Moments, Tinder, Too, Decides Photos Shouldn’t Always Last Forever". TechCrunch.
- ^ "IAC/InterActiveCorp’s Tinder Catches Fire". February 2, 2015. Retrieved February 10, 2015.
- ^ a b "Tinder Acquires Ephemeral Messenger Tappy". TechCrunch. AOL. Retrieved February 10, 2015.
- ^ "Tinder Spam: A Year Later, Spammers Still Flirting with Mobile Dating App". Symantec Security Response. July 15, 2014.
- ^ Nick Summers. "New Tinder Security Flaw Exposed Users' Exact Locations for Months". Businessweek.com.
- ^ http://uk.businessinsider.com/tinder-launched-its-paid-subscription-service-today
- ^ "The Truth About Tinder and Women Is Even Worse Than You Think". Bloomberg BusinessWeek. July 2, 2014. Retrieved July 10, 2014.
- ^ Jeff Bercovici (July 1, 2014). "IAC Suspends Tinder Co-Founder After Sex Harassment Lawsuit". Forbes.
External links[edit]
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