|Release date(s)||June 23, 2011 (iOS)
November 16, 2011 (Android)
Tiny Tower is a business simulation video game developed by NimbleBit for iOS and Android devices. In Tiny Tower, the player manages an expanding tower filled with virtual people, who are referred to as “bitizens”. The goal of the game is to build the tallest of towers, which will attract bitizens to move in and work in any floor the player designates.
On iOS, Tiny Tower is integrated with Apple's social gaming network, Game Center. Game Center provides achievements, leaderboards (based on the number of floors players have) and challenges sent by others. It also allows the player to compare with their Game Center friends' towers. However, Android devices are integrated with the Mobage social gaming network, and unlike Apple's Game Center, an internet connection and a Mobage user name are required to play Tiny Tower.
The lowest floor of the tower, a lobby, has an elevator, where bitizens can randomly appear. They will have a speech bubble above their head, with a number denoting which floor they would like to be taken to. If they are taken to a residential floor which has not been fully occupied, they will automatically inhabit that floor and become a resident of the tower.
Each bitizen has a skill level out of 9 for each category of commercial floor, showing how good they are at each type of trade. This encourages the user to tailor each bitizen to a floor they are most suited to. Each bitizen has a dream job, and the player is rewarded for placing them in that job. Bitizens sometimes post on the "BitBook" telling the player how happy they are with their current job.
The tower grows by constructing floors, which can be either residential or commercial. Residential floors house bitizens, who are chosen to work at a floor in the tower, or are otherwise considered unemployed. Commercial floors sell products, which are automatically sold, even while the player is away.
Each floor is decorated to resemble its real-life counterpart. Up to three products may be sold at a single floor, one per employed bitizen. All these products follow the theme of the business. With every floor, construction time is parallel to real world-time; construction time will increase as the tower gets taller. However, special VIPs can be used to speed this time up, or the player can speed it up with "Tower Bux".
In the game, there are two types of currency: coins and Tower Bux. Coins are used for the majority of purchases, often the most simple. Tower Bux are used for special functions, such as speeding up processes which would otherwise involve a waiting period. Tower Bux are not as common as coins are, and only appear randomly through active game play, or when a user purchases them with real money. Coins, on the other hand, are earnt regardless of whether the player is playing or not.
Apart from just the ordinary bitizens, there are also special bitizens called VIPs that randomly appear in the elevator. Originally, players were forced to use the VIP as soon as it arrived, but now up to 5 VIPs can be stored in the lobby at any one time, and they can kept for any period of time. VIPs have special abilities such as reducing the time taken for stocking and construction, or attracting extra customers. One type of VIP is a real estate agent who will fill a residential floor with tenants.
Several reviewers commented on the addictive nature of the game; Edge magazine stated that "returning after half a day feels like a jackpot", while Eurogamer described it as "curiously addictive". AppGamer went as far as to say that it "will take over your waking life".
Microtransactions are present in the game; small payments allowing users to purchase in-game currency which can speed the players progress. They brought mixed response from reviewers, with Eurogamer saying "as it is, it reminds me of all the reasons I despise micro transactions". Other reviewers had less negative comments on these payments, Edge magazine wrote that "Tiny Tower isn't defined by microtransactions: there's nothing that can't be done, given enough time", noting however that "forking out for a single 100 Bux bundle makes the first stretch so much more pleasant... it’s hard to resist."
Since its release, the game has achieved more than eight million downloads from the iOS App Store, more than one million on the Google Play store, and on February 7, 2012, NimbleBit announced that the game had reached 10 million total downloads.
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