Titan Company

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Titan company
Type Public
Industry Luxury goods
Founded 1987
Headquarters Bengaluru[1], India
Area served Global
Key people Vikram Kapur (Chairman)
Bhaskar Bhat (MD)
Products Watches, jewellery, precision engineering, Bags, Perfumes, belts, helmets, wallets and Eyewear
Revenue INR102.24 billion (US$1.7 billion) (2013)[2]
Net income INR7.25 billion (US$120 million) (2013)[2]
Employees 6,850 (2014) [2]
Parent Tata Group
TIDCO
Website www.titan.co.in

Titan Company Ltd. (formerly Titan Industries Ltd. and Titan Watches Ltd.)[3] Indian designer and manufacturer of watches, jewellery, precision engineering components and other accessories including sunglasses, wallets, bags, belts, fragrances and helmets. It is a joint venture between the Tata Group, and the Tamil Nadu Industrial Development Corporation.[1] Titan is the world's fifth largest wrist watch manufacturer and exports watches to nearly 32 countries around the world. Some of the well known brands of Titan include Fastrack, Sonata, Raga, Edge, Octane, Xylys, Nebula, Zoop, Titan Eye+, Tanishq, Goldplus, Zoya and Skinn.

Company history[edit]

Logo unveiled at 2013 rebranding

Titan was established in the year 1984,[1] becoming the third Indian watch manufacturer after HMT and Allwyn. Titan formed a joint venture with Timex Group, which lasted until 1998, to set up a distribution network across India. Titan is the 5th largest Watch Manufacturer Company in World.

Products[edit]

TITAN has now become Titan Company Ltd., it is owned and managed by TATA. The company is divided into four divisions - Watches & Accessories, Jewellery, Eyewear and Precision Engineering.[4]

Watches[edit]

Titan watches account for more than 60% share of the total Indian market and are also sold in about 32 countries through marketing subsidiaries based in London, Aden, Dubai and Singapore.[1] Titan offers various brands including Steel, Regalia, Raga, Nebula, Sonata, Fastrack, Zoop, Orion, Purple, Obaku, Automatic, Tycoon, Bandhan, Octane and the HTSE series. Titan has claimed to have manufactured the world's slimmest wrist watch branded as Titan Edge with a total thickness of 3.5 mm and a movement of 1.15 mm.[5]

In July 2011, Titan launched the HTSE (High Technology Self Energizer) collection of watches which run on light.[6] According to Titan, these watches can be charged with as low as 200 lux of light, which makes them chargeable with light even from a candle.[6] On 16 November 2011, Titan Industries acquired Swiss watch maker Favre-Leuba for Euro 2 million.[7]

Precision Engineering[edit]

Precision Engineering Division of Titan was started in 2002 to manufacture parts for automotive and aerospace Industries. The product range includes pointers, dashboard clusters like fuel gauge, temperature gauge, gear shift indicators, clocks, injection molded plastic parts, electromechanical assemblies for automobiles and press tool, molds, jigs, fixtures for other industries.

Jewellery Division[edit]

Titan manufactures jewellery and sells it through three types of stores based on the segment of the society they target at - Tanishq, Zoya and Goldplus. The name Tanishq has been derived from "Ta" (the first two letters of Tata) and "Nishk or Nishkh" (meaning gold coin or necklace in Sanskrit).[8] Tanishq is one of India's largest brands in India. Zoya.

Fragrances[edit]

In September 2013, Titan unveiled the everyday French Luxury Perfume line, Skinn. With three masculine and three feminine fragrances, Skinn has already begun to leave a mark on the Indian subcontinent.

Eyewear Division[edit]

In March 2007, Titan entered the prescription eyewear segment under the brand name Titan Eye+. Titan has set up its own lens manufacturing lab at Chikkaballapur, Bengaluru.

Corporate identity[edit]

After 25 years, Titan Industries Ltd. changed its name to Titan Company Ltd. in August 2013 to more closely reflect the range of lifestyle products the company sells and plans to sell. It also unveiled a new logo at this time.[3] Titan company limited

Awards and Recognition[edit]

  • According to the Brand Trust Report 2012 published by Trust Research Advisory, a brand analytics company, Titan Company Ltd. was positioned 12th among India's most trusted brands. Subsequently, in Brand Trust Report 2013 and also in the Brand Trust Report 2014, Titan Company Ltd. was rated 21st among India's most trusted brands.[9]

References[edit]

  1. ^ a b c d "Company Profile". Tata Group. 
  2. ^ a b c "Titan Company Ltd, TITAN:NSI financials - FT.com". markets.ft.com. Retrieved 7 August 2014. 
  3. ^ a b "Titan unveils new logo, changes name". Mint. 28 August 2013. Retrieved 30 January 2014. 
  4. ^ . Tata Sons Ltd http://www.tata.in/company/profileinside/Titan-Company. Retrieved 14 March 2014.  Missing or empty |title= (help)
  5. ^ "Titan launches Edge, the slimmest watch in the universe" (Press release). Titan Industries. 21 May 2002. Retrieved 4 August 2006. 
  6. ^ a b Tata.com. "Tata group | Titan Industries | Media releases | Titan Industries' new technological marvel — HTSE". tata.com. Retrieved 7 August 2014. 
  7. ^ "Titan acquires Favre Leuba". 16 November 2011. Retrieved 16 November 2011. 
  8. ^ WIPO, Arbitration and Mediation Center. "Titan Industries Limited v. Tanishq Corporation". CaseNo. D2000-1793. Retrieved 26 September 2006. 
  9. ^ "India's Most Trusted Brands". 

External links[edit]