Todd Davis

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For other people named Richard Davis, see Richard Davis (disambiguation).

Richard Todd Davis[1][2] is the founder of LifeLock, a personal fraud protection company.[3][4] Davis is known for regularly giving out his Social Security number, 457-55-5462, in advertisements as a way of publicizing the LifeLock service.

A fraudster in Texas obtained a $500 loan using Davis's social security number, prompting some customers to file lawsuits alleging flaws in the LifeLock system and the way it is advertised. Additionally, in May 2010 the Phoenix New Times reported that Davis had been a victim of identity theft at least 13 times since 2007.[5][6]

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