Todd Joseph Miles Holden

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Todd Joseph Miles Holden (also known as T.J.M. Holden and Todd Holden) is an American born social scientist and the first tenured foreign professor at Tohoku University, one of Asia’s elite universities. His academic work is multi- and trans-disciplinary, embracing globalization, media studies, cultural studies, semiotics, advertising, television, Japanese popular culture, sociology, cultural anthropology, political communication, gender, identity, and digital youth. Since 2002 he has been an important contributor to the international webzine PopMatters, writing a column on Japanese popular culture called ReDotPop, and penning PM’s first blog, Peripatetic Postcards. A book by the same name was published in 2011.

Academic Background[edit]

Holden is currently Professor of Mediated Sociology in the Department of Multi-Cultural Studies (formerly Multi-Cultural Societies). He received his BA in Social Ecology from the University of California, Irvine, and his PhD in Interdisciplinary Social Science from the Maxwell School of Citizenship and Public Affairs at Syracuse University.

At UCI, he was strongly influenced by Ralph (Ray) Catalano and worked with Larry Agran, who went on to become Mayor of Irvine and, later, candidate for President of the United States. At Syracuse he was mentored by John A. Agnew, who oversaw his dissertation, along with Ralph Ketcham and Thomas E. Patterson. Other important influences were Barry Glassner, then-chair of the sociology department, and Robert Bogdan, whose methodological perspectives have been apparent in Holden’s subsequent academic work.

Administrative career[edit]

Upon obtaining his PhD, in 1988, Holden was recruited by Tohoku University, the third oldest of Japan’s so-called “Imperial Universities", and one of Asia's top-ranked universities.

In 2001, Holden was promoted to full professor in the Graduate School of International Cultural Studies (GSICS), the first foreigner to be granted tenure. Since then, he has served as department chair twice, and served on the working group that planned the so-called Internet School (ISTU), the university's first step toward establishing a distance education program.[1]

Outside the university, Holden has been elected to executive positions in various international professional associations, including Chair of the Gender and Communication section of the International Association for Media and Communication Research (IAMCR), Vice-President of the Asia-Pacific Sociology Association (APSA), and Executive Committee Member of Anthropology of Japan in Japan (AJJ). He has also served as webmaster for all three of these associations over the years.

Academic career[edit]

Over the past two decades Holden’s research has attended to the multiple, cross-cutting relationships between societal structures and processes, cultural values and practices, and media. Funded and published research has explored: cell phones, the Internet, television, advertising, novels, children’s picture books, and film. The work has generally, but not exclusively, centered on Japan.[2] Reflecting his familiarity with various communication platforms, studies have been solicited for the Sage Handbook of Media Studies (a global survey of advertising), The Encyclopedia of Television (a historical overview of Japanese TV), the first book ever on Japanese Cybercultures (a chapter on Internet dating), and Global Youth (a study of adolescent cell phone use in Japan). His Internet dating study, co-authored with Takako Tsuruki,[3] has been extensively cited,[4] as has his grounded theorization of media-reproduced "surveillance" in Japanese society.[5]

Despite the core attention to media/tion, Holden’s overriding concern has been the interaction between indigenous and exogenous values and practices – what is generally referred to as "globalization". This intellectual thread is directly traceable back to Agnew’s "landmark" study of place,[6] completed during Holden's final year at SU.[7] For Holden, it is the mediation between people, media technologies and communication content in specific contexts that best accounts for political, cultural, and social phenomena, (and thereby reveals the contours and extent of globalization). This focus is most evident and best captured in the title of his 2006 book medi@sia: Global media/tion in and out of context (co-edited with Timothy J. Scrase). Even so, this geo-symbolic mediation can be discerned a decade earlier, in his comparative content analysis of 3,059 Japanese and American television ads,[8] and his study of differential presentations of the body in national advertisements[9] – a research topic that also bears some echoes of Glassner’s body study, launched during the latter's time at SU.

The question of place also arises in Holden’s widely circulated[10] updating, to Japan, of Goffman's classic “gender advertisements”. This Japanese study, Medcalf noted, demonstrates that discrepancies in the hetero-normative narrative are “not a result of post-modern, globalizing transformations, but, rather, of long standing internal cultural and historical processes and contradictions.”[11] Such complex relationships between gender, media and local distinctiveness were further explored in a much-sampled 2005 article on masculinities in Japanese cooking shows.[12]

Holden has also employed other approaches to expose the distinctiveness of place-based ideas and practices. For instance, qualitative, semiotic-attuned content analysis demonstrated the integral role color plays in generating cultural meaning in American and Japanese advertising.[13] The significance of such research, Patrick Hunout has observed, is that:

Holden points to numerous localized practices, which do not transcend national/cultural borders. Context-specific meanings serve to underscore the limits on globalization; they indicate the large degree to which cultures communicate in distinct, unique ways. Coloration becomes more than a semiological tool; it provides insight into societal ontology. It can be used to explain how cultures have been organized, how they “think” and even suggest, at times, why they act.[14]

That said, not all of his studies of mediation in context have found clear-cut divergence. His ethnographic study of the advent of political consultants and spot-centered campaigns in the 1996 Japanese national elections[15] were highly supportive of creeping convergence, as was his content analysis of what he has labeled “adentity”. In the latter case, messages of self-identification in Japan, while becoming more locally profuse and variegated, have also become exogenously-homogeneous—insofar as their self-orientation appears more similar to ad messages from the West. Appraising the implications of Holden's grounded theorization, Kenji Kosaka observed that such adentifications reflect a departure from the past, where identity was often mediated by the group. To Kosaka, Holden's study was further evidence that Japanese society had evolved from its original collectivistic values to more individualistic values.[16]

Non-Academic Involvements[edit]

Between 1989 and 1994 Holden served as Head Coach of the men’s basketball team at Tohoku University.[17] A perennial Division Two loser, the team ascended to Division One in Holden’s second season with the club. It also won the prestigious Seven Universities' Competition[18] the same year,[19] Tohoku University’s first basketball championship in 32 years.[20] After becoming a fixture at youth basketball camps in the Tohoku region, Holden was offered the head coaching job with a professional women’s basketball team sponsored by Yamagata Bank. In his first year there, 1994–95, the team qualified for the play-in round for promotion to First Division, the first time a team from Tohoku had earned this chance. His year coaching a women's professional team was briefly described in his PM feature on Tohoku ; it is also the subject of an unpublished manuscript Red Dot, Orange Rock, Blues, chapters of which appear on his website.

Aside from his work with PopMatters, Holden maintains a creative profile. In 2011 he published a travel memoir, "Peripatetic Postcards: The journey of life through 25 of the world's cities", based in part on posts from his PopMatters travel blog. A number of other manuscripts, in various stages of development, are listed on a literary website:

Personal life[edit]

Holden was born in Pasadena, California in 1958. He is the son of Joseph T. Holden, PhD, a biochemist, Emeritus Senior Scientist, and Director Emeritus of the Beckman Research Institute at the City of Hope National Medical Center. His mother, Nancy Holden, attended the original Little Red School House in New York City, and later earned an MS. A career educator, she founded a program for special needs children in Los Angeles and has been active as board member and president of various Jewish genealogy societies. Holden attended The Chandler School and was one of only four students to graduate from its short-lived high school. During that time he played on the same football team as Drew Pinsky (also known as “Dr. Drew”).


  1. ^ As detailed in the following account from Kyoto University's Center for the Promotion of Excellence in Higher Education (in Japanese).
  2. ^ Early work, in particular, explored American political philosophy and political history, as well as American media such as novels and television advertisements. Some work has also looked at Malaysian advertising, both in isolation and comparative context. And, both his medi@sia book and the earlier Globalization, Culture and Inequality in Asia treat multiple countries and contexts in the Asian region.
  3. ^ Originally published in Nanette Gottlieb and Mark McLelland (eds.), Japanese Cybercultures. London: Routledge (2003), pp.34-49; Subsequently reprinted in David Bell and Barbara M. Kennedy (eds.), The Cybercultures Reader (2nd Ed.).
  4. ^ See, for instance, Manuel Castells, Mireia Fernandez-Ardevol, Jock Linchuan Qiu, and Araba Sey, “The Mobile Communication Society: A cross-cultural analysis of available evidence on the social uses of wireless communication technology,”; see also: Joel Matthews, “Suicide and the Japanese Media: On the hunt for blame,” electronic journal of contemporary Japanese studies, July 20, 2008; and the weblog Futures of Learning: Japan. In her review of the work, Leslie M. Tkach-Kawasaki opined:

    In this chapter, the use of technology not only as a tool for forging personal relationships but also as a means of mediating one's relationship with society as a whole is especially intriguing. These illustrations of how new technologies are being used to renegotiate one's self on a personal basis as well as in relation to society as a whole are especially germane to a Japan that seeks balance within itself and the world around it.

  5. ^ "Surveillance: Japan's sustaining principle," Journal of Popular Culture, Vol. 28, Issue 1 (Summer 1994):93-102. This article served as the theoretical core of Dorota Krysinska's “Hikikomori (Social Withdrawal) in Japan: Discourses of Media and Scholars; Multicausal Explanations of the Phenomenon”. Holden's pithy turn of phrase ("Discreet statements of difference for those wishing to be considered as discrete statements") -- which aptly captures the expression of individual identity through material culture under conditions of extensive social control -- was reprised by Brian J. McVeigh in his Japanese Higher Education as Myth (2002:120).
  6. ^ This characterization belongs to Fred M. Shelley, in his "Commentary, Classics in human geography revisited", published in Progress in Human Geography 27,5 (2003) p.605.
  7. ^ See Agnew, J.A. (1987), Place and politics: the geographical mediation of state and society. Boston and London: Allen and Unwin.
  8. ^ Todd Joseph Miles Holden, "Standardizing Information Society?: A Comparative Study of Commercial Culture," Interdisciplinary Information Sciences, Vol. 1 (1994), No.1, pp.93-102.
  9. ^ Todd Joseph Miles Holden, "The Commercialized Body: A comparative study of culture and values," Interdisciplinary Information Sciences, (November 1996), Vol.2, No.2:199-215
  10. ^ The paper is often posted as a resource for/representative work on gender advertising on compilation sites; see, for instance this site on Japan: Women & Family Issues, sponsored by the University of Redlands, and this site on Gender, Race and Ethnicity in Media (Advertising), sponsored by the University of Iowa Department of Communication Studies. The article has also been frequently cited by other authors; see, for instance: Michael Prieler, (2007) "The Japanese Advertising Family," in P. Backhaus (Ed.), Japanstudien 19: Familienangelegenheiten (pp. 207-220). Munich: iudicium; and Mark McLelland, (2003) Western Intersections, Eastern Approximations: Living more like 'oneself': transgender identities and sexualities in Japan.
  11. ^ Anne-Marie Medcalf, “Cultural Representations, Translations, Appropriations: Spaces, Media and Performance: Introduction,” Intersections: Gender, History and Culture in the Asian Context (Issue 3, January 2000).
  12. ^ The original article, "The Overcooked and Underdone: Masculinities in Japanese food programming", appeared in Food and Foodways Explorations in the History and Culture of Human Nourishment, Volume 13, Issue 1 & 2 (2005), pp.39-65, then was re-issued in Carole Counihan and Penny Van Esterik (eds.), Food and Culture: A Reader (2nd Ed.), (2007), pp.202-220. It then was picked up for use in classes at the University of Georgia ("Anthropology of Eating: Environment, History, Culture, and Politics") and Saint Michael’s College ("The Politics of Food").
  13. ^ See: "The Color of Meaning: The significance of black and white in television commercials," Interdisciplinary Information Sciences (1997), Vol.3, No.2:125-146; "The Color of Difference: Critiquing cultural convergence via television advertising," Interdisciplinary Information Sciences, Vol.5, No.1 (May 1999):15-36).
  14. ^ Patrick Hunout, "The New Leviathan, Tolkien, and 'Empire'," The International Scope Review, Volume 4 (2002), Issue 8 (Winter), Editorial.
  15. ^ See: "'How Can We Say it in 15 Seconds?': Assessing Japan's first mass media election," Japanese Society, Vol.2 (1997):77-97; "Commercialized Politics: Japan's new mass mediated reality," Japanese Studies, Vol.19, No.1 (May 1999):33-47).
  16. ^ See Kenji Kosaka, “Where Does Asia Go? Transitions in Asia-Pacific Societies,” The International Scope Review, Volume 2 (2000), Issue 4 (Winter), Editorial.
  17. ^ This according to a commissioned feature My Tohoku Epoch, This Japanese Life, published by PopMatters, as well as data listed on Holden's on-line CV.
  18. ^ Note: page in Japanese; see also: the official home page of the Seven Universities Competition
  19. ^ Final 1990 results for all schools in all sports, here (in Japanese)
  20. ^ 1968 final results for all schools in all sports here (in Japanese). Data for all years of the competition accessible here.

Select Publications[edit]

  • Holden, T.J.M. “Deai kei: Japan's new culture of encounter,” (with Takako Tsuruki), in D. Bell and B. Kennedy (eds), The Cybercultures Reader, 2nd Edition (2007). Originally published in N. Gottlieb and M. McLelland (eds.), Japanese Cybercultures. London: Routledge. (2003), pp. 34–49.
  • Holden, T.J.M. medi@sia: Global media/tion in and out of context, co-edited with Timothy J. Scrase, London: Routledge. 2006.
  • Holden, T.J.M. “Sportsports: Cultural exports and imports in Japan's contemporary globalization career,” in M. Allen and R. Sakamoto (eds.), Inside-Out Japan: Popular Culture and Globalization. Abingdon, Oxon: Routledge (2006), pp. 117–136.
  • Holden, T.J.M. "The Overcooked and Underdone: Masculinities in Japanese Food Programming," in C. Counihan and P. Van Esterik (eds.), Food and Culture: A Reader, (2nd Ed.), (2007):202-220 . Originally published in Food and Foodways, "Men, Food and Asian Identities, Volume 13, Number 1-2 (March 2005), pp.39-65.
  • Holden, T.J.M. “Japanese Television,” in H. Newcomb, ed., The Encyclopedia of Television(2nd Edition), New York: Routledge (2005), pp. 1210–1214.
  • Holden, T.J.M. “Advertising: A synthetic approach,” in J.D.H. Downing, D. McQuail, P. Schlesinger and E. Wartella, eds., Handbook of Media Studies. Newbury Park and London: Sage (2004), pp. 447–476.
  • Holden, T.J.M. Globalization, Culture and Inequality in Asia, co-edited with Timothy J. Scrase and Scott Baum. Melbourne: Trans Pacific Press. 2003.
  • Holden, T.J.M. “Adentity: Images of self in Japanese television advertising," The International Scope Review, Volume 2, Issue 4 (Winter 2000).
  • Holden, T.J.M. “I'm Your Venus"/"You're a Rake": Gender and the grand narrative in Japanese television advertising,” Intersections: Gender, History and Culture in the Asian Context, Issue 3 (February 2000).

External links[edit]