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|Genre||Cute, bright, Japanese|
|Founded||2005, Los Angeles, California|
|Founder(s)||Simone Legno, Ivan Arnold, Pooneh Mohajer|
|Headquarters||Los Angeles, California, United States|
|Key people||Ivan Arnold, CEO
Simone Legno, CCO
Pooneh Mohajer, COO
|Products||apparel, toys, cosmetics|
tokidoki ("sometimes" in Japanese) is the Japanese-inspired lifestyle brand created in 2005 by Italian artist Simone Legno and his business partners Pooneh Mohajer and Ivan Arnold. They produce apparel, footwear, accessories and other products using art, iconic characters and the tokidoki logo designed by Simone Legno.
Tokidoki has collaborated with several industries such as Levi’s, Skull Candy, New Era, Mikasa, Fujitsu, Be@rbrick, RIDE Snowboards, ASICS Onitsuka Tiger, Hello Kitty, Smashbox, Barbie LeSportsac, Ju-Ju-Be and FlowPlay.
In April 2005, the co-founder of cosmetics company Hard Candy, Pooneh Mohajer, and her husband Ivan Arnold, saw Simone Legno's personal portfolio website, which had some popularity, being listed as one of the The Independent's top ten "websites of the week". They subsequently arranged to meet him, and Simone joined them in Los Angeles. Simone has become a recent fixture at the San Diego Comic Con and makes appearances at various locations worldwide for signings and promotions. Simone has also made a guest appearance on Extreme Makeover: Home Edition.
- The Cactus Friends include SANDy, Sabochan, Bastardino, Polpettina, Bruttino, Carina,the Cactus Pups Series, and the new pig Porcino
- The Moofia includes Mozzarella, Bulleto, Leche, Latte, Latte Strawberry, Mou Mou, Soy, Choco, Miruku, Bibekun, Low milk,Rice Milk and the Bulletos
- Til Death Do Us Part include Adios the Grim Reaper, his girlfriend Ciao Ciao and their cats Skeletrino & Skeletrina.
- Cocommando includes Captain Coco, Cocotrina and Grenadina Captain Coco is a monkey who formed the Cocommando to patrol the jungle. Cocotrina & Grenadina are the 2 friends Captain Coco teamed up with.
- Donutella includes Dountella and twelve other donut characters.
- Wild Boys is a group of 4 colored tigers each with different personality traits.
- Unicorno includes Stellina, Bellina, Dolce, Metallo, Mooka, Peperino, Pogo, Ritmo, Prima Donna and Fumo.
- The Royal Pride Lion Pappa's Gang of twelve street tough characters make up the The Royal Pride.
- Punk Star includes Charley, Rocco, Maxx,Roxie, Damien, Rudy, Sid, Thunder, Kingston, and many more.
- Pro, Ash (2003-01-04). "10 Best Sites of the Week". The Independent. pp. Features p. 66. Retrieved 2006-12-29.