Tokyo Game Show
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|Tokyo Game Show|
|Organizer||Computer Entertainment Supplier's Association
Nikkei Business Publications, Inc.
The Tokyo Game Show (東京ゲームショウ Tōkyō Gēmu Shō ), commonly known as TGS, is a video game expo / convention held annually in the Makuhari Messe, in Chiba, Japan. It is presented by the Computer Entertainment Supplier's Association (CESA) and the Nikkei Business Publications, Inc. The main focus is Japanese games although it is used by a few international video game developers to show off their upcoming games and game-related hardware as well. Like Gamescom, the Tokyo Game Show allows the general public to attend during the final two days.
The first Tokyo Game Show was held in 1996. Until 2002, the show was held twice a year, once in the spring and once in the autumn (in the Tokyo Big Sight), when the show was held only in the autumn. The show is now held once a year. The Tokyo Game Show continues to attract more visitors every year with 2011’s show playing host to over 200,000 attendees and the 2012 show bringing in 223,753.
The 2012 Tokyo Game Show showcased 11 exhibition areas consisting of business, general public, educational, and an area to buy merchandise (Business Wire 2012).
General Exhibition Area 
The heart of the show area takes up the largest amount of space and is where digital gaming entertainment and any related products/services are showcased (2012 Tokyo Game Show site). Many well-known companies such as Namco Bandai, Capcom, Sony and Square Enix have demo areas here as well as emerging companies (2012 Tokyo Game Show site). Surprisingly, Nintendo, a huge game company that originates from Japan, does not participate directly in the Tokyo Games Show (until 2001 they held their own trade show, and since then debut their new products at the E3 trade show in Los Angeles), they receive representation through the various game developers that create software for Nintendo platforms (Japan-guide.com 2012).
Game Device Area 
This area covers gaming devices such as headphones, controllers, furniture, and other devices associated with home-use gaming consoles and portable gaming devices.
Asia New Stars Area 
A brand new exhibition introduced at the 2012 Tokyo Game Show was created and is geared towards introducing emerging game developers from Asia. The TOKYO GAME SHOW has established a midterm vision to become “The Most Complete Information in Asia” and “The World’s Largest Event.” This year, “Asia New Stars Area” which welcomed eight corporations from Indonesia, Iran, Malaysia and Vietnam attracted much attention. While many people attended the “Asia Game Business Summit 2012” during which key persons from China, South Korea, Indonesia and Japan discussed the future vision of the game business in the Asian region with hopes to further reinforce the link among Asian countries/regions (2012 Tokyo Game Show).
Merchandise Sales Area 
This area is designated for merchandising of game-related goods. Some of the vendors include: Toypla, Konami, Square-Enix, GAMETECH CO., LTD, and many more (2012 Tokyo Game Show).
Smartphone Game & Social Game Area 
An area dedicated to focusing on games for smart devices (smartphones, such as iPhone, Android, and Windows Phone, and various tablets) and social games for PCs or mobile (2012 Tokyo Game Show). Despite record numbers during the 2012 TGS, many of the big name companies of the past had a smaller presence this year one such companies as Microsoft, that usually has among the largest booths, was completely absent this year (Okubo, Grant 2012). Social and mobile gaming surged in numbers, filling the gap. Left behind, as is evident by the mobile software company Gree, which occupied an area comparable to the powerhouse Sony indicating a definite change in the course of the video game industry in Japan (Okubo, Grant 2012).
PC Area 
It houses major Japanese computing companies which are showcasing its products at the show such as Japanese desktop and notebook computers.
Kids’ Area 
Game School Area 
An area where Japanese universities and colleges offer information about digital art, animation, computer programming, and other programs of study related to the video game industry. Also the booths display student work (Japan-guide.com). It houses colleges such as Numazu Professional College of Information Technology and Tokyo Designer Gakuin College.
Sales Area 
This is the main area in the games convention where most of the sales and business transactions between companies and consumers are carried out. Companies housed here include Nikkei Business Publications, Inc.
The Tokyo Game Show also attracts a heavy cosplay crowd. Cure, Japan's largest cosplay community website, hosted a "Moving Cosplay" stage show during the 2012 Tokyo Game Show (2012 Tokyo Game Show). The show lasting 90 minutes included a cosplay fashion show, dance numbers, and a grand march of robot cosplayers. Top cosplayers from Japan and overseas attend as well as local amateurs (2012 Tokyo Game Show site).
Business Solution Area 
This is the main business area of the games convention and is not open to the public.
Cloud/Data Center Pavilion 
A pavilion for solutions of the cloud / data center dedicated to supporting infrastructure the environment of a social and network games (2012 Tokyo Game Show site).
Media coverage 
Many international websites and blogs have a history of providing extensive coverage of TGS with live webcasts, game previews, game media and blog entries covering popular press events.
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|Wikimedia Commons has media related to: Tokyo Game Show|
- Tokyo Game Show 2012
- Tokyo Game Show 2011
- Tokyo Game Show 2010
- Tokyo Game Show 2009
- Tokyo Game Show 2008
- Tokyo Game Show 2007
- Tokyo Game Show 2006
- Tokyo Game Show 2005
- Japan-guide.com (2012) Tokyo Game Show