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Industry Delivery
Founded 2008
Headquarters London, United Kingdom
Key people
Tom Allason
Products Transportation of goods

Shutl is a London-based technology start-up offering a rapid fulfillment service by connecting online retailers with local same-day couriers.[1] The startup company is best known for offering delivery of online shopping orders in 90 minutes or less.[2][3][4] The company was founded in 2008 by tech entrepreneur Tom Allason.[3][5][6] Shutl’s official launch took place on December 9, 2009 at LeWeb, a European Internet conference.[1][5][7][8] Shutl has been featured on several international technology media outlets, including Mashable, Wired, and CNBC.[9][10][11][12]


Shutl received £500k of venture capital investment in October 2009.[6][13][14] Investors included Dr. Simon Murdoch, Paul Birch, Mark Zaleski, and Big Bang Ventures of Belgium.[2][13][14] Murdoch, who was previously Vice President of Amazon in Europe, joined the company’s board as non-executive chairman.[6][13] Prior to launch in December 2009, founder Tom Allason was secretive about what precisely Shutl would be.[1][13]

In the first several months of operations, Shutl was available in London only.[15][16] Shutl completed its first delivery transaction in March 2010.[17] The company’s initial growth rate was about 50 percent month on month.[17] Company executives mapped out a plan early for growth within the UK and then internationally.[16][18] One of the first major retailers to adopt the service in London was Argos, the UK’s largest multichannel retailer.[19][20][21]

The United States Patent and Trademark Office granted Shutl an official trademark in August 2011.[22] During the summer, the service expanded into Glasgow, Edinburgh, Leeds and Manchester,[5] with service to Aberdeen, Belfast, Birmingham, Bristol, Cardiff and Liverpool following shortly thereafter.[5] By Christmas that same year, Shutl extended its coverage to serve 50% of the UK’s online shoppers.[23] By mid-2012, Shutl operated in more than 50 UK cities and towns, serving 70% of UK shoppers.[3][5]

In 2012, Shutl executives began planning for a North American launch.[3][24] The company received a $2 million investment from the UPS Strategic Enterprise Fund.[3][17] The French post office, La Poste, has made a similar investment through its wholly owned subsidiary, Geopost.[17] The company has raised a total of $7.9 million to date.[5] Shutl was launched in February 2013.[24]


Shutl connects online shoppers, street-level retailers and independent package couriers to offer same-day delivery of purchases.[1][2] The system functions in urban areas where retailers and shoppers are within ten miles of each other.[1][25] Rather than a being separate web destination, Shutl is offered as a delivery option within the retailer’s online shopping cart.[1][26] Shutl uses an algorithm to allocate each delivery to the optimal courier for that job.[1][7] With the aid of GPS, customers can track the progress of their order from the store to their home in real time.[26] The company believes that through lean operations and smart software, the cost of same-day delivery can be brought down to a comparable price to traditional fulfillment solutions.[27]

Awards and recognition[edit]


Growing Business named Shutl founder Tom Allason as one of the “Young Guns 2007.”[28] In 2010, Allason was included in Real Business’s 30:30 Club, a list of promising young entrepreneurs.[29]

Startups UK named Shutl the Angel/VC Backed Business of the Year in 2010.[30]

Shell LiveWIRE UK named Shutl founder Tom Allason a Shell LiveWIRE Young Entrepreneur of the Year Regional Award Winner in 2010.[31]


Shutl received several awards in 2011. Econsultancy named the company a winner in the category of Innovation in E-commerce.[32] Shutl was Technology Breakthrough Business of the year, according to The Guardian.[33] The UK IT Industry Awards awarded Shutl with the Innovation and Entrepreneurship Award.[34] The company received a Bully Award from White Bull.[35] Also in 2011, Shutl won the BT Retail Week Technology Award for supply chain excellence as well as the Retail Systems award for supply chain solution of the year.[36][37]


In 2012, Shutl offered Jamaican sprinter and Olympic champion, Usain Bolt a one-percent stake in the company in exchange for his endorsement.[38] The company also won the 2012 DHL Online Fulfillment Initiative of the Year award,[39] and ranked Shutl at number 1 in their top 100 startups of the year.[40]

In November 2012, the company won the National Business Awards Start-up Business of the Year award.[41]


In January, Shutl won Best Transport, Travel or Environmental Startup at The Europas.[42]

Shutl bought out by Ebay[edit]

On 23 October 2013, It was announced by Ebay that it had bought the firm and are aiming for an one-hour delivery in the UK.[42]

Retail partners[edit]

The following retailers have incorporated Shutl as one of their delivery options at checkout:[3][15][43][44]

  • Argos
  • Hotel Chocolat
  • Coast
  • Dr.Ed
  • Huggle
  • High Road Auctions
  • Karen Millen
  • Laithwaites Wine
  • Maplin
  • Oasis
  • Start London
  • Warehouse
  • Jewson
  • The Entertainer


  1. ^ a b c d e f g Graham Charlton (9 December 2009). "Q&A: Tom Allason on e-commerce delivery startup Shutl". Econsultancy. Retrieved 12 October 2012. 
  2. ^ a b c Moules, Jonathan (December 9, 2009). “Shutl offers onlineshoppers delivery in 90 minutes”. Financial Times.
  3. ^ a b c d e f Mike Butcher (27 August 2012). "Shutl Preps US Launch For Same Day Delivery After $2M Round Led By UPS". TechCrunch. Retrieved 12 October 2012. 
  4. ^ Jamie Riddell (11 December 2009). "90 minute delivery from your favorite online stores with Shutl". The Next Web, UK (part of the TNW family). Retrieved 12 October 2012. 
  5. ^ a b c d e f "Shutl". CrunchBase. 11 October 2012 (last edited). Retrieved 12 October 2012.  Check date values in: |date= (help)
  6. ^ a b c "Allason prepares Shutl for launch with £0.5m". Crimson Business Ltd. 26 October 2009. Retrieved 12 October 2012. 
  7. ^ a b Patrick Smith (9 December 2009). "eCommerce Retail Delivery Service Shutl Launches". paidContent. Retrieved 12 October 2012. 
  8. ^ "Amazon UK business founder backs Shutl online delivery service". ComputerWeekly. 9 December 2009. Retrieved 12 October 2012. 
  9. ^ Indvik, Lauren. "Shutl Pledges to Help Retailers Take on Amazon With Same-Day Delivery". Mashable. Retrieved 12 March 2013. 
  10. ^ Wohlson, Marcus. "Same-Day Delivery Darling Shutl Takes on Amazon’s Ground Game". Wired. Retrieved 12 March 2013. 
  11. ^ Demery, Paul. "Shutl will roll out same-day delivery in 20 North American cities". Internet Retailer. Retrieved 12 March 2013. 
  12. ^ "Episode 4: Shutl". CNBC. Retrieved 12 March 2013. 
  13. ^ a b c d Patrick Smith (20 October 2012). "Secretive e-Commerce Site Gets £500k Funding". paidContent. Retrieved 12 October 2012. 
  14. ^ a b Mike Butcher (9 October 2012). "Stealth-mode Shutl says it now has money". TechCrunch. Retrieved 12 October 2012. 
  15. ^ a b Richard Wand (13 December 2009). "Shutl:Redefining eCommerce". Keep the noise down. Retrieved 12 October 2012. 
  16. ^ a b "Tom Allason-Shutl: Revolutionising e-Commerce". Tiburon TV. 29 January 2010. Retrieved 12 October 2012. 
  17. ^ a b c d Robinson, Duncan (Aug. 26, 2012). “Courier service Shutl shifts up a gear”. Financial Times.
  18. ^ Hermione Way (25 March 2010). "Think It All Happens In Silicon Valley? You’re Wrong! Part 6:Shutl". The Next Web, UK (part of the TNW family). Retrieved 12 October 2012. 
  19. ^ chloe (4 August 2010). "Argos trials a new kind of multichannel delivery". InternetRetailing. Retrieved 12 October 2012. 
  20. ^ James Hurley (4 August 2010). "Shutl to power 90-minute delivery service for Argos". The Telegraph. Retrieved 12 October 2012. 
  21. ^ Jason Hesse (9 August 2010). "Tom Allason’s Shutl seals Argos delivery deal". realbusiness. Retrieved 12 October 2012. 
  22. ^ “USPTO Issues Trademark: Shutl” (Aug. 9, 2011). US Fed News Service.
  23. ^ Barrett, Clear (Oct. 3, 2011). “Shutl expands to capture Christmas orders”. Financial Times.
  24. ^ a b Robinson, Duncan (Aug. 27, 2012). “Shutl eyes US launch from 'Silicon Roundabout'”. Financial Times.
  25. ^ sarah (11 December 2009). "Shutl enables retailers to offer same day, direct from store deliveries". InternetRetailing. Retrieved 12 October 2012. 
  26. ^ a b Basheera Khan (9 December 2009). "LeWeb:Shutl launches near-instant gratification for online shoppers". TechCrunch. Retrieved 12 October 2012. 
  27. ^ "Shutl’s same-day deliveries ‘could galvanise online market’". fulfilment & elogistics. Retrieved 12 October 2012. 
  28. ^ Stephanie Weistead. "Young Guns 2007". Growing Business. Retrieved 12 October 2012. 
  29. ^ Jason Hesse (13 April 2010). "Real Business’s 30:30 Vision". realbusiness. Retrieved 12 October 2012. 
  30. ^ "Winner’s Archive 2010". startups. Retrieved 12 October 2012. 
  31. ^
  32. ^ "Econsultancy announces 2010 Innovation Awards Winners". Econsultancy. 17 January 2011. Retrieved 12 October 2012. 
  33. ^ (25 March 2011). "MediaGuardian Innovation Awards: the winners". the guardian. Retrieved 12 October 2012. 
  34. ^ "Winners 2011". UK Industry Awards. Retrieved 12 October 2012. 
  35. ^ "The 2011 Bully Award Winners". White Bull. Retrieved 12 October 2012. 
  36. ^ "Winners". RetailWeek. Retrieved 12 October 2012. 
  37. ^ "Hall of Fame". Retail Systems. Retrieved 12 October 2012. 
  38. ^ Jackson, Steven (Aug. 23, 2012). “Shutl chases Usain Bolt”. The Weekly Gleaner.
  39. ^ "Winners 2012". RetailWeek. Retrieved 12 October 2012. 
  40. ^ "1.Shutl". startups. Retrieved 12 October 2012. 
  41. ^ "Winners of the National Business Awards 2012". National Business Awards UK. Retrieved 12 March 2013. 
  42. ^ a b "People's Choice". The Europas. Retrieved 12 March 2013. 
  43. ^ Ciara Byrne (29 April 2010). "UK Startup Shutl Links Couriers to Online Shopping for faster delivery". The New York Times. Retrieved 12 October 2012. 
  44. ^ Matt Brian (4 May 2010). "Shutl offers near instant delivery of online & in-store purchases". The Next Web, Apps (part of TNW family). Retrieved 12 October 2012.