Tomato (design collective)

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Privately held company
Industry Marketing
Founded 1991 (1991)
Headquarters London, Los Angeles, New York, Melbourne, Tokyo

Tomato is a multi-discipline design and film collective, founded in London in 1991 by Steve Baker, Dirk van Dooren, Simon Taylor, John Warwicker and Graham Wood, plus musicians Karl Hyde and Rick Smith of the electronic group Underworld.[1][2]

The collective includes a worldwide group of directors, designers, artists, writers, producers and composers, who develop cross-platform projects that are commercial, artistic and research based.[3]

Tomato also regularly lectures on design[4] [5] and has published two books, Process[6] and Bareback: A Tomato Project[7] with a third in development. In addition to its core studio in London, Tomato has a presence in Melbourne and Tokyo,[3] and in 2012 opened its first wholly owned US entity, Tomato Studios, with a main creative/production studio in Los Angeles and field office in New York. In 2014, Tomato signed an agreement with production company Twist Films for exclusive director representation in the US, and co-development of creative projects.[8]


  1. ^ Serena Allott (1996-11-16). "Starlife: Tomato". Telegraph. Retrieved 2014-03-30. 
  2. ^ Wayne McGregor. "Collaborators: John Warwicker, Tomato". Random Dance. Retrieved 2014-05-09. 
  3. ^ a b Farrelly, Liz (2006-02-16). "Profile: Tomato". Design Week. Retrieved 2014-03-30. 
  4. ^ "John Warwicker". Sessions College. 2012. Retrieved 2014-03-30. 
  5. ^ "D&AD TALK john warwicker". Moth and Rust. 2013-02-20. Retrieved 2014-03-30. 
  6. ^ Baker, Steve (November 25, 1996). Process: A "Tomato" Project. Thames & Hudson Ltd. p. 160. ISBN 978-0500279151. 
  7. ^ Tomato Bareback (15 August 1999). Bareback: A Tomato Project. Gingko Press. p. 192. ISBN 978-1584230168. 
  8. ^ "New Twist for Tomato Stateside". Shoot Magazine. Retrieved 21 February 2014. 

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