Tombstone (pizza)
Tombstone is a brand of frozen pizza. It is available in several varieties, including pepperoni and sausage. The package design typically includes images of a cactus and the pizza.
[edit] History
Tombstone was founded in Medford, Wisconsin, USA, by Pep and Ron Simek in the 1970s. The name came from The Tombstone Tap, a tavern they owned across from a cemetery.[1].
In 1986, the Tombstone Pizza Company became a wholly owned but "freestanding" division of Kraft Foods. The employees who worked for Tombstone at the time were allowed to keep their jobs, although Pep and Ron Simek stepped aside from their roles in the business.[2].
On January 5, 2010, Kraft Foods announced it was selling its frozen pizza division to Switzerland-based Nestle Foods as part of a plan to use the proceeds to purchase Cadbury, a maker of dairy milk chocolate. In addition to Tombstone, this included other pizza brands including DiGiorno, Jacks and California Pizza Kitchen (frozen pizza). The Kraft frozen pizza division is now part of Nestle D.S.D. (direct store delivery).
[edit] Slogan
"What do you want on your Tombstone?" was created by the Chicago office of advertising agency Foote, Cone & Belding, now part of the Interpublic Group of Companies'[3].
[edit] References
- ^ History of Pep's Pizza and Originator Pep Simek
- ^ Tombstone Pizza Corporation Company History
- ^ Ramirez, Anthony (18 January 1991). "So Far, U.S. Industry Finds It's Business as Usual: Advertising; Culling Ideas That May Offend". The New York Times: p. 4. http://www.nytimes.com/1991/01/18/business/so-far-us-industry-finds-it-s-business-usual-advertising-culling-ideas-that-may.html. Retrieved 15 September 2011.
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