|This article does not cite any references or sources. (January 2011)|
|Parent company||Beggars Group|
|Country of origin||United Kingdom|
Too Pure started off as a small experimental label and had built their reputation by releasing primarily alternative/independent music which they felt was being ignored by the major labels. At its inception the label was largely occupied by the so-called Camden Lurch scene, through its 'Sausage Machine' night in North London (which it documented with its Now That's Disgusting Music (1990) compilation).
Faced with increasing money issues, 4AD co-founder Ivo Watts-Russell contributed a cash infusion by purchasing a third of the company. This enabled the label to continue, specifically to release the debut album from PJ Harvey.
On 7 July 2008, it was announced on its Web site that Too Pure "is no more" and that "the artists currently on those labels will be released through 4AD," yet it will continue operating its Too Pure Singles Club.
Too Pure singles club had a bumper year in 2009 and signed bands including Pulled Apart by Horses, Friendship, Bear Hands, Jehh The Brotherhood, DZ Dearhrays, Fear Of Men, The Lovely Eggs, Dead Skeletons, Deaf Club, Seize The Chair, Best Friends HOOKWORMS to name a few. I is by Paul Riddlesworth.
2013 sees the roster of Beard Of Wolves, Seasfire, Menace Beach, Black Moth, Hookworms, Department M, Lola Colt and Sealings
- Too Pure - The Peel Sessions
- List of record labels
- List of electronic music record labels
- List of independent UK record labels